Europe In September 2012: Down Hard

by Bertel Schmitt

Published: October 16th, 2012

The European new passenger car market accelerated its downward trend in September. According to data release by the European manufacturer body ACEA, Registrations were down 10.8 percent YoY to 1,099,264 units in the EU. Nine months into the year, the market contracted 7.6 percent to 9,368,327 units registered January through September 2012.

Passenger Car Registrations EU September 201216/10/12Sep’12Sep’11YoYYTD’12YRD;11YoYAUSTRIA27,09430,755-11.9266,890273,539-2.4BELGIUM33,66041,427-18.7386,733440,546-12.2BULGARIA1,3471,718-21.614,25214,354-0.7CYPRUS7021,003-30.08,89211,026-19.4CZECH REPUBLIC12,47512,978-3.9131,059127,485+2.8DENMARK13,92313,849+0.5128,493127,230+1.0ESTONIA1,4421,417+1.813,31411,405+16.7FINLAND7,99410,111-20.988,926100,109-11.2FRANCE137,536167,526-17.91,431,5091,661,271-13.8GERMANY250,082280,689-10.92,358,7982,401,736-1.8GREECE3,4636,718-48.545,53579,231-42.5HUNGARY3,5213,500+0.639,31733,815+16.3IRELAND2,4872,767-10.176,63087,163-12.1ITALY109,178147,021-25.71,090,6271,371,117-20.5LATVIA744926-19.77,9957,777+2.8LITHUANIA9801,197-18.19,1909,956-7.7LUXEMBURG3,3403,466-3.639,09039,609-1.3NETHERLANDS32,09044,382-27.7428,191453,882-5.7POLAND18,88521,136-10.7207,063202,544+2.2PORTUGAL6,3589,205-30.974,461123,464-39.7ROMANIA4,7366,875-31.149,12855,881-12.1SLOVAKIA7,3294,998+46.653,84549,954+7.8SLOVENIA3,2034,523-29.238,70746,378-16.5SPAIN35,14655,572-36.8555,362623,921-11.0SWEDEN21,93726,605-17.5203,711227,636-10.5UNITED KINGDOM359,612332,476+8.21,620,6091,553,094+4.3EU 271,099,2641,232,840-10.89,368,32710,134,123-7.6

The British market was the only one to expand, while the volume markets Germany -10.9 percent), France (-17.9 percent), Italy (25.7 percent) and Spain (-36.8 percent) all saw double-digit downturns.

Passenger Car Registrations EU September 201216/10/12SeptemberJanuary – September %ShareUnitsUnits% Chg

%Share

UnitsUnits% ChgSep’12Sep’11Sep’12Sep’11YoYSep’12Sep’11Sep’12Sep’11YoYALL BRANDS1,099,2641,232,840-10.89,368,32710,134,123-7.6VW Group23.823.1261,874284,549-8.024.723.12,311,4102,339,391-1.2VOLKSWAGEN11.912.3130,983151,994-13.812.812.31,196,2611,244,246-3.9AUDI5.75.163,17362,314+1.45.65.0526,402502,361+4.8SEAT2.02.121,48925,787-16.72.12.3193,737232,219-16.6SKODA3.83.642,31444,236-4.33.83.5359,462359,019+0.1Porsche, other0.40.03,915218+1695.90.40.035,5481,546+2199.4PSA Group10.910.5119,482129,991-8.112.012.71,120,5381,287,370-13.0PEUGEOT6.15.766,80370,711-5.56.56.9604,935700,654-13.7CITROEN4.84.852,67959,280-11.15.55.8515,603586,716-12.1RENAULT Grp7.08.876,572108,633-29.58.49.5790,324960,864-17.7RENAULT5.67.461,25790,743-32.56.67.7615,075780,983-21.2DACIA1.41.515,31517,890-14.41.91.8175,249179,881-2.6GM Group8.59.193,716111,888-16.28.38.8779,235890,717-12.5OPEL/VAUXH.7.57.982,03597,227-15.66.97.5642,586759,316-15.4CHEVROLET1.11.211,66514,623-20.21.51.3136,416131,033+4.1GM (US)0.00.01638-57.90.00.0233368-36.7FORD8.28.690,363106,180-14.97.68.1716,482819,903-12.6FIAT Group6.06.665,92580,864-18.56.57.3609,264736,306-17.3FIAT4.54.849,49858,562-15.54.75.3443,852534,993-17.0CHRYSLER0.70.77,3728,951-17.60.80.873,51577,998-5.7ALFA ROMEO0.60.96,76710,487-35.50.71.069,675101,940-31.7JEEP0.20.22,0272,556-20.70.20.219,20916,344+17.5Others (2)0.00.0261308-15.30.00.03,0135,031-40.1BMW Group7.46.380,91577,497+4.46.25.8579,097591,865-2.2BMW5.84.763,53257,486+10.54.94.6463,055469,306-1.3MINI1.61.617,38320,011-13.11.21.2116,042122,559-5.3DAIMLER5.45.259,12563,492-6.95.14.9481,564497,541-3.2MERCEDES4.94.753,75757,463-6.44.64.3428,411437,480-2.1SMART0.50.55,3686,029-11.00.60.653,15360,061-11.5TOYOTA Grp4.54.049,71249,313+0.84.23.9395,576397,990-0.6TOYOTA4.33.847,04046,240+1.74.03.7375,180379,155-1.0LEXUS0.20.22,6723,073-13.00.20.220,39618,835+8.3NISSAN3.94.142,92649,983-14.13.53.4328,265348,104-5.7HYUNDAI3.53.038,67937,217+3.93.42.9317,393290,462+9.3KIA3.12.733,90732,805+3.42.72.1250,892209,025+20.0VOLVO1.71.818,77722,736-17.41.71.8157,021179,050-12.3SUZUKI1.31.414,57516,884-13.71.21.3115,020129,149-10.9HONDA1.71.418,56917,596+5.51.11.1105,645110,002-4.0JLR Group1.51.216,08014,207+13.21.00.792,76370,818+31.0LAND ROVER1.10.812,2929,998+22.90.80.574,56453,063+40.5JAGUAR0.30.33,7884,209-10.00.20.218,19917,755+2.5MAZDA1.11.311,93215,857-24.81.01.092,412106,166-13.0MITSUBISHI0.50.75,3868,459-36.30.60.853,44580,742-33.8OTHER**0.10.47494,689-84.00.80.971,98188,658-18.8

Among the large OEMs, Renault was hit the hardest with a 29.5 percent loss of sales, followed by the Fiat Group, down 18.6 percent and the GM Group, down 16.2 percent. Ford is down14.9 percent.

Data can be downloaded here as PDF, and here as Excel spreadsheet.

#BertelSchmitt #Europe #Sales #September2012

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 4 comments

Graham4406 on Oct 17, 2012

In Hungary they drink Palinka, and it's very nice!!! Don't drink and drive though, kids...

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Mazed on Mar 21, 2013

very good keep it up

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Recent Comments

SCE to AUX With these items under the pros:[list][*]It's quick, though it seems to take the powertrain a second to get sorted when you go from cruising to tromping on it.[/*][*]The powertrain transitions are mostly smooth, though occasionally harsh.[/*][/list]I'd much rather go electric or pure ICE I hate herky-jerky hybrid drivetrains.The list of cons is pretty damning for a new vehicle. Who is buying these things?
Jrhurren Nissan is in a sad state of affairs. Even the Z mentioned, nice though it is, will get passed over 3 times by better vehicles in the category. And that’s pretty much the story of Nissan right now. Zero of their vehicles are competitive in the segment. The only people I know who drive them are company cars that were “take it or leave it”.
Jrhurren I rented a RAV for a 12 day vacation with lots of driving. I walked away from the experience pretty unimpressed. Count me in with Team Honda. Never had a bad one yet
ToolGuy I don't deserve a vehicle like this.
SCE to AUX I see a new Murano to replace the low-volume Murano, and a new trim level for the Rogue. Yawn.