Europe In October 2012: Down Some More

Bertel Schmitt
by Bertel Schmitt

The battered European new car market continues its drive into the netherworld, but the speed of descent has lowered a little. According to data compiled and released by the European manufacturers association ACEA, 959,412 passenger vehicles were registered in October, 4.8% less than in October last year. It looks like the year will end with some 12 million cars sold, a level the EU 27 hasn’t seen since it existed.

January through October, new car registrations stand at 10,327,276 units, 7.3% less in than in the first ten months of 2011.

Passenger Car Registrations EU October 2012Oct’12Oct’11YoYYTD 12YTD 11YoYAUSTRIA26,32228,909-8.9293,212302,448-3.1BELGIUM41,84642,462-1.5428,579483,008-11.3BULGARIA1,5121,729-12.615,76416,083-2.0CYPRUS7951,168-31.99,68712,194-20.6CZECH REPUBLIC15,96314,858+7.4147,022142,343+3.3DENMARK15,21612,400+22.7143,715139,630+2.9ESTONIA1,4741,335+10.414,78812,740+16.1FINLAND8,18210,070-18.797,115110,179-11.9FRANCE162,335176,103-7.81,593,8441,837,374-13.3GERMANY259,529258,253+0.52,618,3272,659,989-1.6GREECE5,1115,023+1.850,64684,254-39.9HUNGARY4,0473,511+15.343,36937,326+16.2IRELAND1,6611,566+6.178,28688,729-11.8ITALY116,875133,411-12.41,207,8601,504,528-19.7LATVIA1,001974+2.88,9968,751+2.8LITHUANIA1,1901,180+0.810,38011,136-6.8LUXEMBURG4,4543,923+13.543,54443,532+0.0NETHERLANDS26,89643,635-38.4454,273497,520-8.7POLAND22,14622,650-2.2229,209225,194+1.8PORTUGAL7,3889,137-19.181,827132,601-38.3ROMANIA6,7827,828-13.455,91063,709-12.2SLOVAKIA4,7965,751-16.658,64155,705+5.3SLOVENIA3,7384,547-17.842,44550,925-16.7SPAIN44,87357,278-21.7600,237681,199-11.9SWEDEN24,02825,052-4.1227,739252,688-9.9UNITED KINGDOM151,252134,944+12.11,771,8611,688,038+5.0EU 27959,4121,007,697-4.810,327,27611,141,823-7.3

Again, there is the story of the two Europes, with the UK and some eastern countries up solidly, with Germany flat, and problem states in the south down hard. Greece is up a bit, it looks like it can’t fall much harder than a 5,000 unit month. Greece is down nearly 40 percent for the year.

Passenger Car Registrations EU October 2012OctoberJanuary – October %ShareUnitsUnits% Chg %ShareUnitsUnits% ChgOct’12Oct’11Oct’12Oct’11YoYOct’12Oct’11Oct’12Oct’11YoYALL BRANDS959,4121,007,697-4.810,327,27611,141,823-7.3VW Group25.523.9244,595240,628+1.624.723.22,553,8412,580,242-1.0VOLKSWAGEN13.312.7127,793128,481-0.512.812.31,323,8451,372,950-3.6AUDI5.95.156,51751,093+10.65.65.0582,528553,454+5.3SEAT2.12.219,86422,074-10.02.12.3213,028254,293-16.2SKODA3.93.937,15638,845-4.33.83.6395,722397,864-0.5Others (1)0.30.03,265135+2318.50.40.038,7181,681PSA Group12.312.3118,143124,435-5.112.012.71,238,6801,411,805-12.3PEUGEOT6.76.663,99766,978-4.56.56.9668,932767,632-12.9CITROEN5.65.754,14657,457-5.85.55.8569,748644,173-11.6RENAULT Grp8.810.784,783108,090-21.68.59.6874,9271,068,954-18.2RENAULT6.68.563,69085,451-25.56.67.8678,663866,434-21.7DACIA2.22.221,09322,639-6.81.91.8196,264202,520-3.1GM Group7.17.968,48179,951-14.38.28.7847,761970,668-12.7OPEL/VXH6.06.657,75866,274-12.86.87.4700,422825,590-15.2CHEVROLET1.11.410,70413,645-21.61.41.3147,078144,678+1.7GM (US)0.00.01932-40.60.00.0261400-34.8FORD7.57.872,33078,861-8.37.68.1786,989898,767-12.4FIAT Group6.66.663,25667,009-5.66.57.2672,458803,187-16.3FIAT4.94.847,14848,309-2.44.85.2490,926583,172-15.8LANCIA/CHRY0.70.86,8788,109-15.20.80.880,40686,109-6.6ALFA ROMEO0.70.86,8448,243-17.00.71.076,528110,183-30.5JEEP0.20.22,1102,038+3.50.20.221,32418,382+16.0Others (2)0.00.0276310-11.00.00.03,2745,341-38.7BMW Group6.46.261,10762,148-1.76.25.9640,165654,013-2.1BMW5.14.948,78549,248-0.95.04.7511,792518,554-1.3MINI1.31.312,32212,900-4.51.21.2128,373135,459-5.2DAIMLER5.45.051,33049,987+2.75.24.9532,894547,528-2.7MERCEDES4.74.345,24643,823+3.24.64.3473,657481,303-1.6SMART0.60.66,0846,164-1.30.60.659,23766,225-10.6TOYOTA Grp4.03.838,44238,007+1.14.23.9433,863435,997-0.5TOYOTA3.83.636,80536,195+1.74.03.7411,804415,350-0.9LEXUS0.20.21,6371,812-9.70.20.222,05920,647+6.8NISSAN3.43.232,19732,136+0.23.53.4360,602380,240-5.2HYUNDAI3.42.932,35529,162+10.93.42.9350,608321,491+9.1KIA2.82.827,10728,639-5.32.72.1277,999237,646+17.0VOLVO2.01.919,22018,758+2.51.71.8176,930198,380-10.8SUZUKI1.11.210,52712,200-13.71.21.3125,757141,349-11.0HONDA1.01.29,97012,215-18.41.11.1115,615122,217-5.4JLR Group0.90.88,6567,734+11.91.00.7101,41978,549+29.1LAND ROVER0.80.67,2586,206+17.00.80.581,82259,266+38.1JAGUAR0.10.21,3981,528-8.50.20.219,59719,283+1.6MAZDA0.70.86,3658,037-20.81.01.098,912114,203-13.4MITSUBISHI0.60.75,2817,117-25.80.60.858,84087,859-33.0OTHER0.50.35,2672,583+103.90.80.879,01688,727-10.9

On the OEM side, Volkswagen Group continues to win the war of attrition. Its sales are up 1.6 percent for the month, and down only 1 percent for the year. More than a quarter of all cars sold in the EU in October came from the Volkswagen Group. After that, a bloodbath. Renault down 21.6 percent, GM down 14.3 percent Ford lost 8.3 percent, Fiat down 5.6 percent in October, an all of them down double digits for the year.

Continuing to drive Europeans crazy: Hyundai, up 10.9 percent in October. Sergio Marchionne implores the EU to keep the Koreans out, Hyundai smiles, knowing that most of its cars sold in Europe are made in Europe.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • El scotto El scotto on Nov 16, 2012

    Yep, Europe is in a recession and the Euro squabbling doesn't help any.

  • Tstag Tstag on Nov 16, 2012

    JLR would be up by more than 30% if it wasn't for the fact they are running out of capacity

    • El scotto El scotto on Nov 16, 2012

      But what percentage head from the factory to the roll on/roll off ship?

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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