The CAW's Long, Futile Road To Organizing Honda Plants

Derek Kreindler
by Derek Kreindler

If you believe Ken Lewenza, president of the Canadian Auto Workers union, the CAW is well on its way to organizing Honda’s Alliston, Ontario assembly plant. Lewenza told Ward’s Auto that “We’re getting some enthusiastic and strong support, but we’re not there yet.” The biggest problem for Lewenza is that the CAW has been in that position for almost two decades with respect to Alliston and hasn’t made any progress.

You may not know that, if the only thing you’ve seen so far are totally inaccurate, poorly aggregated articles like “ CAW Begins to Organize Workers at Honda’s Ontario Factory“. This is simply not true. The CAW isn’t begging to organize workers at Alliston. Nor are Honda’s Canadian plant employees a bunch of pinkos who want to revolt against their foreign overlords while reaping the benefits of a union card. The truth is far more mundane and less exciting, as it usually is.

Honda hasn’t gone on the record with any publication regarding the CAW’s attempts – but we have sources that are familiar with the company, and are willing to talk to us. According to our source, the CAW has been trying this since at least the early1990s, but has never had much success.

There are assembly line workers at Alliston who want to unionize, but the majority apparently have no desire; wages are competitive and union dues don’t have to be paid. The union hasn’t been warmly received in the past either. Alliston, which builds the Honda Civic, CR-V, Acura MDX and ZDX, is one of Honda’s crown jewels in North America, and to Honda brass, the idea of unionization is anathema to the Big H’s corporate culture.

“It runs counter to the Japanese concept of loyalty,” our source said. “The whole idea is that if you’re loyal to the company, they’ll look out for you and your best interests. The workers shouldn’t need a union for that.” Honda also doesn’t want an outside force interfering in the way their plants are run. As our source put it “…[Organizing] interferes with the management structure of the plant itself – which is unacceptable to them.” As for what would happen if Alliston, or another Honda plant unionized? “Well,” said my source “ remember what happened to Wal-Mart in Quebec?”

The idea that the union is making “progress” like so many blog headlines suggest, may be relative to say, being nearly dead in the water over the past two decades. The CAW is, to put it lightly, f***ed if they don’t sign up new members, and in a world where even the Oshawa plant is at risk, their future is precarious at best.

Derek Kreindler
Derek Kreindler

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  • "scarey" "scarey" on Jul 02, 2012

    The trouble with unions is that the workers trade their loyalty to the Brand for loyalty to the union. This necessitates a lack of shared goals with the brand and (nearly) always results in a drop in quality, as well as other tangible and intangible results. However, if you mistreat your workers long enough, you may get a union, and you probably deserve it. Little or no mistreatment, no union.

  • Oboylepr Oboylepr on Jul 04, 2012

    Lewenza must think the workers at Honda are idiots. If Honda workers want a good idea of what life will be life with the CAW, all the have to do is look at the mess in GM Oshawa. Thats the future they face if they unionise with the CAW. If they must have a union they should establish an independent union of their own. If they are to have a future keep the CAW out at all costs. The CAW is destroying the auto industry in Canada.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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