By the Numbers: July Market Share

by the numbers july market share

In July, GM, Toyota, Ford, Honda and Chrysler accounted for almost 73 percent of new vehicle sales in the U.S. But individually, how are they doing? To answer that I'm going to start tracking their overall market share and comparing them to each other, plus trending their market shares for 2006, 2007 and 2008. In July, GM held onto 20.5 percent of the market and has a 21.6 percent average market share year to date. Toyota's nipping at GM's heels, though, with 17.4 percent of sales in July and is averaging 16.9 percent of sales so far this year. Ford slipped below Toyota in April, but they're managing to keep Honda at bay so far. Ford's share for July was 14.2 percent against Honda's 12.2 percent; year to date Ford hangs onto 15.3 percent of the market. Honda's 10.8 percent average market share so far this year is still below Chrysler's average 11.4 percent share, but Honda passed Chrysler in May and is well ahead of Chrysler's 8.6 percent share in July. Where will it all end up? Hard to say with today's volatile market, but we'll keep our eyes on it and let you know as and when the music stops.

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  • Bunter1 Bunter1 on Aug 05, 2008

    Thanks Frank.

  • EJ_San_Fran EJ_San_Fran on Aug 05, 2008

    Frank, you might add Nissan. Disregarding fleet sales, the ranking could be: 1. Toyota 2. GM 3. Honda 4. Ford 5. Nissan 6. Chrysler

  • Lprocter1982 Lprocter1982 on Aug 05, 2008

    So, if I read this right, 27% of the market is made up of what? Hyundai/Kia, Nissan, and Subaru. And the Germans. Anyway, that's a decent size of the pie there - why don't we see stats for at least Hyundai and Nissan, too?

  • Engineer Engineer on Aug 05, 2008

    Great job, Frank! And the trend for ChryCo is not looking good. Expect more emails and hot air from Nardelli, I suppose...

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