#acura

Psst… Have I got a deal for you! There’s a low-profile $30,000 factory incentive out there on a really great mid-engined supercar. You could be looking at just $1,500 a month on a lease, which is about what you’d pay to buy a new Corvette Grand Sport over five years. Or you might get a car with a $165k sticker for just $122,000. Are you FREAKING OUT right now? Or are you waiting for me to tell you which one?

Well, let’s see… It’s not the Ford GT, because those are sold out. It’s not the Ferrari 488GTB, which is on a waiting list and subject to $100k worth of additional dealer markup. It’s not the Lamborghini Huracan, used examples of which are fetching close to MSRP. It’s not even the Audi R8, which has some nice lease programs at the moment but which still generally sells for sticker or close to it.

You know what I’m going to tell you, of course. You know it’s the Acura NSX. From day one it’s been a tough sell and, while I’d like to think that the 2017 Road & Track Performance Car Of The Year accolade helped the showroom traffic a bit, I’d be naive to think that it was enough to move the needle too far. Starting next year, NSXes will be special order only. If you want a car out of dealer stock, now’s the time to do it and Honda will throw $30k worth of cash on the frunk to make it happen.

Maybe it’s time to ask why this state of affairs came to pass — but I bet you already know that, too.

It has become increasingly evident that America’s compact sedan consumers aren’t terribly interested in a semi-premium-branded version of a previous-generation Honda Civic.

Shocking.

But for 2018, the Acura ILX gains a new Special Edition. Ah, that’ll do the trick.

Last week we took entries for the worst utility vehicle of the past decade. There were certainly plenty of submissions; it’s always easy to dream up crossover criticism (less dream, more nightmare in the case of the Acura ZDX).

This time around, we flip the question: What’s the best utility vehicle of the past 10 years?

Is it possible to move this elephant out of the room?

Perhaps not, but whether we try to move the elephant or allow him to stay, a review of the revamped 2018 Acura TLX, even in this top-spec V6 SH-AWD A-Spec trim, will forever be set against a backdrop that is the all-new 2018 Honda Accord, a veritable wooly mammoth.

It can’t be helped. Acura knows the new 10th-generation Accord offers features unavailable in the Acura lineup. The TLX, meanwhile, features an interior that’s more than a little reminiscent of the ninth-generation Accord’s cabin. Fonts, buttons, switches, two-screen format — the upmarket/downmarket connections are too obvious to be dismissed as simply the mandatory parts-bin sharing of a global automaker with justifiable cost concerns. The new 2018 Acura TLX and the old Honda Accord are remarkably similar cars.

But is that so bad? The Honda Accord is, with good reason, consistently one of America’s most popular sedans, and the refreshed 2018 Acura TLX is a particularly nice interpretation of that car. Besides which, the Acura TLX isn’t just an Accord. It’s not merely an Accord. The TLX’s more powerful V6, a nine-speed automatic, and a very effective all-wheel-drive system make sure of that.

True, the elephant hasn’t exited the premises. But now that it’s standing out in the hallway, we can judge the 2018 Acura TLX V6 SH-AWD A-Spec on merit, rather than simply distinguishing the degree to which the TLX is or is not a Honda.

Utility vehicles have been a hot ticket personal transport item for some time, much to the delight of OEMs and their shareholders. As the definition around what should qualify as “utility” became more and more blurred during this (presently, CUV) craze, inevitably some entries missed the mark and floundered. Perhaps a redesign was in the cards if the manufacturer felt confident, or a product cancellation if it didn’t.

Either way, recent examples of bad utility vehicles are our subject today. What’s your pick for the worst utility vehicle of the past decade?

It’s early days for the second-generation Acura NSX, known in most global markets as the Honda NSX. After a decade-long hiatus, the Ohio-built NSX only returned in the summer of 2016.

Yet 577 copies of the NSX have been sold in America during the supercar’s first 14 months. In the much smaller and less supercar-friendly Canadian market, 82 copies of the Acura NSX have been sold since July 2016, including 29 in the last two months.

And in Australia? Down Under, sales of the Acura Honda NSX have been less, shall we say, numerous. So far, Honda Australia has reported… carry the one, find the inverse sine, if c is equal to a+b… a grand total of two NSX sales.

Two. Dos. Zwei. Ni.

The reasons are obvious.

The long-established U.S. auto industry is essentially impossible to turn on its head. An automaker can’t simply show up with a new brand or a new philosophy or new design tactics and instantly upset the apple cart.

Just as you can’t teach an old dog new tricks, it’s difficult to teach an old automobile market to adopt new buying habits. Market share swings are incremental. Progress is slow. At Acura, for example, facelifts of the TLX and RLX sedans and improved availability of the MDX (after moving some production to Ohio) will likely not combine to increase the brand’s market share by even one-tenth of one percent.

Given the difficulties faced by Acura in America — sales have fallen by more than a quarter since 2005 — Honda’s premium brand is turning its gaze to a larger, fresher, less established market. A market where buying habits are not cemented, where market share is still up for grabs, where market-specific vehicles are the norm.

And if Acura can soon succeed in China, where the brand has high hopes for the near-term, then Acura stands a much better chance of succeeding in America.

It made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord.

The Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX.

Acura is changing its flagship sedan for 2018 with a short list of important electronic upgrades and a much-needed makeover. Most evident is the absence of the chrome break the brand tried to make synonymous with its lineup for a decade. The RLX’s new hallmark is a diamond pentagon grille, already seen on the TLX and MDX.

It still looks like a bird of prey, but maybe one better suited for swooping down and plucking Acura’s tanking sales from the water like a fresh salmon — or perhaps a slightly smaller fish.

Earlier this week in his Question of the Day, Matthew Guy asked everyone to share a favorite vehicle from their year of birth. An interesting walk through history ensued in the days following, and I encourage each of you to head there and read through the comments if you haven’t done so already. You’ve probably already guessed from the title above where I’m going with this particular question.

Today’s inquiry is all about the worst, steamiest pile of junk on sale the year you were born. Let’s get down and dirty.

Last month, I brought to you a Question of the Day about resurrection; saving something from an untimely death. Naturally, we were talking about car brands — specifically, which dead brand you’d select to bring back to life in a modern world, with a modern lineup.

In the well-established TTAC interest of balance, fairness, and equality in all things, now we ask the opposite question: Which car brand deserved its death?

They’re always bridesmaids, never the bride.

But after holding down the fort as America’s second-best-selling Japanese premium brand since surrendering to Lexus some two decades ago, Acura is now about to be bumped from its maid of honor position.

Scottie Pippen? Acura is quickly becoming Toni Kukoc.

After a record U.S. sales performance in 2016, Infiniti sales are rising faster than any other auto brand in America save for four niche-market luxury contenders. After trailing its Acura compatriot for 28 years, it’s past time for Infiniti to catch the bouquet.

Upon its debut in late 2014, the Acura TLX had big shoes to fill. Not only was the TLX intended to replace the Acura TL, the TLX would also serve, at least in part, as a replacement for the Acura TSX.

Not surprisingly, the TLX never sold as often as that duo did at their peak. Acura sold over 113,000 TLs and TSXs in 2005. Yet by the end of their run, in 2013, Acura managed to sell fewer than 42,000 TLs and TSXs. As a result, the arrival of the Acura TLX — and yes, it’s difficult for both reader and writer to keep the letters straight — was heartily welcomed by Acura dealers. The TLX represented a simpler lineup, one sufficiently spacious car, and 47,080 sales in 2015.

But TLX sales have trailed off rather precipitously ever since, and Acura is counting on a thorough refresh for the 2018 model year to spur TLX demand once again.

And quite a spur it must be. Wards Auto is reporting that Acura’s goals for the facelifted TLX are loftier than ever.

Can frugal transportation and family transportation coexist in a single package?

Lead Honda R&D engineer Tom Sladek indicated to Wards Auto at the Hawaiian launch of the all-new, fifth-generation, 2018 Honda Odyssey that Honda’s minivan could receive a hybrid powertrain in the future.

Presently, hybrid powertrains are available in a numerous three-row crossovers. Fiat Chrysler Automobiles is presently launching a plug-in hybrid version of the new-last-year Chrysler Pacifica, as well.

“The electrification initiative is definitely coming, but on which products and which timing is not 100% clear yet,” Honda’s Sladek told Wards. If one such product is the Odyssey, we would expect to see improvements both in the Odyssey’s fuel economy and its performance.

And all-wheel drive?