Category: Scion

Scion Reviews

Founded in 2002, Scion is a marquee of vehicles produced by Toyota Motor Corporation. Toyota's idea with Scion was to attract younger 'Generation Y' buyers. To achieve that goal, Scions are priced low and are easy to accessorize. As of February 2007, the average age of a Scion buyer was 39, the lowest in the industry.
By on November 18, 2015

Scion C-HR Concept (54 of 74)

Scion is on a little bit of a hot streak with the addition of the iA (based on the Mazda2) and iM (based on the Toyota Auris). That formula is working so well that Scion is ready to badge engineer another vehicle as its own. Specially, they are going to badge engineer a crossover that the brand so desperately needs in order to be relevant long term.

While only showed as a concept in Los Angeles, the C-HR (which is also a Toyota concept) is definitely heading to production and definitely going to keep the brand rolling for the next 10 years.

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By on November 10, 2015


Toyota will build the next generation RAV4 and RAV4 Hybrid on its new global platform in Cambridge, Ontario, Canada near the Lexus RX in 2019, the automaker announced Tuesday.

The plant, which recently lost production of the Corolla to Mexico, would receive a significant upgrade to the Toyota New Global Architecture line that could be used to produce other cars in the future. In a statement announcing the RAV4’s production, Toyota executives touted the Cambridge and Woodstock plants as the “North American hub for sport utility vehicles.” Read More >

By on October 20, 2015

Scion LAAS Teaser

If history is any indication, North American consumers may get their first look at the Scion C-HR at the New York Auto Show in April 2016.

Autoblog confirmed Tuesday that Toyota would show off its production-ready cute ‘ute next March at the Geneva Auto Show. Last month, Scion teased a concept it would be showing in Los Angeles next month, widely considered to be the C-HR in Scion clothes. Both announcements may mean that the C-HR is following a pattern started by the Scion iM.

In 2014, Scion showed off an “iM Concept” in Los Angeles before taking the wraps off the production version in April 2015 at the New York Auto Show.

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By on October 6, 2015

Scion LAAS Teaser

Scion, Toyota’s “youth” brand, released the above teaser image Tuesday morning along with a brief press release stating their third all-new vehicle will be displayed at the Los Angeles Auto Show this November.

Is this the Toyota CH-R in Scion drag? It very much looks to be.

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By on October 5, 2015

2016 Scion iA

The FR-S did not turn out to be Scion’s savior. Doubts regarding the ability of a conventional hatchback and a subcompact sedan — the brand’s first sedan — to rescue a brand that was built on unconventional cars have been expressed in many corners.

Yet with the arrival of those two cars, the iA and iM, Scion was the fastest-growing car brand in America in September 2015 and the second-fastest-growing brand overall. Read More >

By on September 15, 2015


Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales. Read More >

By on August 5, 2015


Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs.

According to The Detroit Bureau, Scion wants to offer their wares online in more markets in an effort to appeal to younger consumers who don’t want to take test drives, I guess.

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By on July 6, 2015

2016 Scion iA Exterior-004

When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.

Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.
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By on July 2, 2015

2016 Scion iM (9 of 21)

To wonder aloud: How long can cool be, you know, cool?

For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.

Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?

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By on April 1, 2015


With its angry looks and compact size, the Mazda-based 2016 Scion iA made its world debut at the 2015 New York Auto Show.

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