Category: Scion

Scion Reviews

Founded in 2002, Scion is a marquee of vehicles produced by Toyota Motor Corporation. Toyota's idea with Scion was to attract younger 'Generation Y' buyers. To achieve that goal, Scions are priced low and are easy to accessorize. As of February 2007, the average age of a Scion buyer was 39, the lowest in the industry.
By on February 4, 2016

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Being a car flipper, tuner and technician that falls within the millennial age group should make me an ideal candidate for various Scions. Yet, when I attempted to jog my memory yesterday, I could think of only a a few I’ve touched with my own two hands.

In fact, I’ve only flipped a single vehicle from Toyota’s youth brand: a repossessed xB festooned with the standard roll call of aftermarket vendor decals. It would be my only foray into a tuner culture the brand attempted to make accessible to millennials straight from the dealer. It also represented the misfortune of many young owners who lose their vehicles to the bank.

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By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

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By on February 3, 2016

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Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.

According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.

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By on February 3, 2016

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Update 2: Toyota has officially announced Scion’s “transition to Toyota.”

Update 1: Road&Track is reporting it has confirmed the rumor with an inside source and the death of Scion will be publicly announced later today.

A top-secret meeting took place Tuesday afternoon to announce the death of the Scion brand to employees, reports CarBuzzard (via Motor Trend). The company is rumored to make the announcement public today.

We at TTAC have openly wondered about the future of Scion, though recent sales performance of new products looked to have put the youth-oriented brand on the right track.

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By on January 17, 2016

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Porsche-Piech family is standing behind their man — which totally isn’t the kiss of death, right?

That, Toyota’s completely nuts and it’s awesome and Mazda’s CX-4 breaks cover … after the break!

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By on December 17, 2015

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I call Scions “the acronyms from hell” because even I have trouble keeping up with all of them.

iQ, iA, iM, tC, xB, xD. Did I forget one? The xA and…wait! I forgot the FR-S, but that’s only because I rarely see those go through the auction block. Everything else, save the two new iA and iM models, seems to make a perennial pilgrimage to the wholesale heaven of unwanted used cars for one unfortunate reason.

Scion, historically, can’t help but hit ’em where the customers ain’t.

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By on November 18, 2015

Scion C-HR Concept (54 of 74)

Scion is on a little bit of a hot streak with the addition of the iA (based on the Mazda2) and iM (based on the Toyota Auris). That formula is working so well that Scion is ready to badge engineer another vehicle as its own. Specially, they are going to badge engineer a crossover that the brand so desperately needs in order to be relevant long term.

While only showed as a concept in Los Angeles, the C-HR (which is also a Toyota concept) is definitely heading to production and definitely going to keep the brand rolling for the next 10 years.

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By on November 10, 2015

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Toyota will build the next generation RAV4 and RAV4 Hybrid on its new global platform in Cambridge, Ontario, Canada near the Lexus RX in 2019, the automaker announced Tuesday.

The plant, which recently lost production of the Corolla to Mexico, would receive a significant upgrade to the Toyota New Global Architecture line that could be used to produce other cars in the future. In a statement announcing the RAV4’s production, Toyota executives touted the Cambridge and Woodstock plants as the “North American hub for sport utility vehicles.” Read More >

By on October 20, 2015

Scion LAAS Teaser

If history is any indication, North American consumers may get their first look at the Scion C-HR at the New York Auto Show in April 2016.

Autoblog confirmed Tuesday that Toyota would show off its production-ready cute ‘ute next March at the Geneva Auto Show. Last month, Scion teased a concept it would be showing in Los Angeles next month, widely considered to be the C-HR in Scion clothes. Both announcements may mean that the C-HR is following a pattern started by the Scion iM.

In 2014, Scion showed off an “iM Concept” in Los Angeles before taking the wraps off the production version in April 2015 at the New York Auto Show.

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By on October 6, 2015

Scion LAAS Teaser

Scion, Toyota’s “youth” brand, released the above teaser image Tuesday morning along with a brief press release stating their third all-new vehicle will be displayed at the Los Angeles Auto Show this November.

Is this the Toyota CH-R in Scion drag? It very much looks to be.

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