Category: Mazda

Mazda Reviews

Founded in Japan in 1920, Mazda began as the Toyo Cork Kogyo Co. Manufacturing machine tools then moving to vehicles, with the introduction of the Mazda-Go in 1931, the company also supplied the Japanese military throughout the Second World War, with variations of the Type 99 rifle. In the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine and formally entered the North American market in 1970.
By on April 6, 2017

Global Mazda MX-5 Cup Car at Long Road Racing, Image: © 2017 Bozi Tatarevic

The Global Mazda MX-5 Cup car is one of the most affordable, ready-to-race cars on the market today. The racer starts as a fourth-generation Mazda MX-5 and receives over 250 changes to become track ready. Mazda wanted the cars to be built to a single spec, so it tapped Long Road Racing to be the sole builder of the car.

I paid them a visit to see just what goes into building these race-ready roadsters.

Read More >

By on March 22, 2017

hardtop-available-for-mx-5-cup-race-car-1024x554

Nor should they, really. Mazda’s MX-5 Miata already offers the option of an aluminum-and-steel overcast with its delightfully gimmicky and functional RF variant.

Still, past MX-5 owners often shelled out for a simple and attractive fiberglass top to accompany their factory cloth top. You’d often find it stashed in the garage next to the lawn mower. So popular were these aftermarket accessories, Mazda saw fit to offer customers the all-weather confidence and convenience of a retractable hardtop, starting in 2006. With the RF, it chose a different way of letting the sun shine in.

Well, there’s now a new removable top available to MX-5 owners, but you’ll never see it on the street. Read More >

By on March 16, 2017

2017 Mazda MX-5 RF, Image: © 2017 Seth Parks

Let’s get right to it. Retractable hardtop MX-5 owners will pay a 113-pound penalty for their motorized, targa-topped fun. 113 pounds. Mazda engineers and marketers do not take that sum lightly. But we can, because unless you are stripping down your Miata for competitive track work — in which case you will select the softtop anyway — you will not feel the difference.

The hardtop does absolutely nothing to diminish the balanced, driver focused, analog pleasure of the fourth generation MX-5. And for the purists, consider your baby may one day only be visible in the rearview mirror if Mazda can not expand the audience for this little icon.

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By on March 15, 2017

2017 Mazda CX-5, Image: © 2017 Seth Parks

Mazda wants you to know its 2017 CX-5 is more than just another compact crossover. Not in terms of size, power, or price, but in its transcendent experience. Media introductions are often an exploration into the esoterica of automotive design, and this launch is no different — except for a refreshing dose of substance sprinkled over a focused, if understated, redesign.

Compact crossovers recently eclipsed full-size trucks as the largest automotive segment. And right on cue, CX-5 is Mazda’s best-selling vehicle, accounting for 38 percent of its U.S. sales last year. Not only that, but it was Mazda’s fastest nameplate to earn one million sales worldwide. It’s thus no shock that as important as this little ute has become to Mazda, its first generation lasted just five years. Nor is it a surprise that its well received first generation is followed by an evolutionary and not a revolutionary second gen, with a diesel on the way to further extend its reach.

If it ain’t broke, tweak it.

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By on March 10, 2017

2017 Mazda CX-5 – Image: Mazda USA

Mazda, heretofore an avid provider of manual transmissions, is killing off the manual transmission in the brand’s most popular product, the CX-5.

CarsDirect’s pricing analysts informed TTAC of the CX-5’s exclusively two-pedal future, having received confirmation from Mazda.

Few consumers were taking Mazda up on the company’s offer of an entry-level CX-5 with a manual transmission, so while the CX-5’s advertised base price shoots up by $2,290 with the loss of the standard shift, the typical transaction price for the typical CX-5 buyer won’t change.

CarsDirect says the CX-5’s manual transmission will continue to be offered north and south of the border. But for American consumers in search of a manual shift crossover, where are they to turn? Read More >

By on February 27, 2017

2017 Mazda CX-3 AWD – Image: Mazda USA

Operating in the burgeoning subcompact crossover market that’s soon to welcome new entries from Toyota and Ford, the still fresh Mazda CX-3 is already suffering from declining sales.

And the CX-3 is not declining from a particularly high and lofty point achieved earlier in its short lifecycle. There was no hot start for the Mazda CX-3, no early high-volume response to hyped-up demand from which sales would inevitably decrease.

Over the last three months, U.S. sales of the Mazda CX-3’s direct competitors have grown 21 percent, year-over-year. Yet sales of the CX-3 during the same period have declined 4 percent.

The Mazda CX-3 is a new model, only on sale for a year and a half. It’s attractive and highly regarded by reviewers. Yet sales are slowing at the very same time as sales of its competitors are flourishing.

Mazda doesn’t intend to chase volume for volume’s sake, but Mazda does intend to get the CX-3 product mix right before the CX-3 is labelled a flop. Read More >

By on February 9, 2017

2013 Mazda5 - Image: Mazda Canada

99.9 percent of the minivans sold in the United States in 2016 were (oxymoronically-titled) full-size minivans.

The Kia Rondo finished its brief one-generation U.S. run in 2011, having generated 73,100 total sales over the course of nearly five years.

Having produced more than 160,000 sales for Mazda USA, the Mazda 5 is likewise no longer part of the automaker’s U.S. lineup. Mazda 5 volume was essentially chopped in half between 2008 and 2014.

The Chevrolet Orlando arrived in North America with a decidedly Floridian name but never actually made its way to Florida, or the U.S. market as a whole. Having generated 12,038 Canadian sales, the Orlando quickly departed Canada after volume plunged 81 percent between 2012 and 2014.

Yet the Kia Rondo and Mazda 5 are still available in Canada. They’re alive and (un)well. And while “full-size minivans” claim 96 percent of Canadian MPV sales, Kia and Mazda just won’t give up on their genuinely mini minivans.  Read More >

By on January 26, 2017

Robert Davis - Image: Mazda USA

Mazda’s U.S. senior vice president for operations has been reassigned to a role in special assignments.

It does not appear to be a promotion.

Robert Davis, who held the position for more than half a decade, will no longer oversee all operations but will rather “lead teams in the ever-growing areas of recall compliance and cybersecurity, ” as well as legislation, regulations, and compliance.

Preaching patience, Mazda’s North American CEO Masahiro Moro revealed just last summer that, “it will take Mazda two complete generations of new vehicles to fully transform itself.”

Patience may have waned, however, as the U.S. auto industry surged to an all-time record sales high in 2016 and Mazda volume tumbled 7 percent, driving the brand’s market share down to just 1.7 percent. Read More >

By on December 21, 2016

2017 Mazda3

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

When we started this nonsense Ace of Base series all the way back at the beginning of August, our very first contendah was the 2016 Mazda3 i Sport. Since then, the boffins in Hiroshima Prefecture put their heads together and applied their considerable skill in updating their compact sedan. Can a slathering of new styling and a further refined driving experience keep the 3 in the hunt for base-model supremacy? Is G-Vectoring Control simply a marketing gimmick only found on top trims? That’s what we’re here to find out.

Read More >

By on December 14, 2016

2017 Mazda 3 5-Door red - Image: Mazda

“It’s the one to have,” we said of the 2017 Mazda 3 on the last day of November, “but not the one you’ll buy.”

Pat TTAC on the back for such an accurate forecast, as the very next day, Mazda revealed that Americans acquired fewer Mazda 3s in November 2016 than at any point since January 2014, a 34-month low.

With the worst U.S. sales results in nearly three years, Mazda USA’s most popular car is now on track to potentially see annual volume fall to a decade low in 2016.

There’s nothing new about the American car buyer’s prerogative to avoid critical advice when it comes to Mazda’s compact sedan. The degree to which the Mazda-supporting suggestion is ignored, however, is, increasingly apparent. Read More >

By on December 14, 2016

2017 Honda Civic Hatchback vs 2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

Until recently, American car shoppers generally treated hatchbacks with a level of disdain normally reserved for that fetid cheese you forgot about in the back of the fridge.

It made sense; most of them were base-model penalty boxes with all the charm of plain oatmeal. Now, though, the market is awash with five-doors featuring content levels and power outputs formerly reserved for much more expensive machinery.

Honda recently re-entered the hatchback game with its 2017 Civic, while Mazda has been hawking a five-door 3 since its introduction a dozen years ago. Last week, the stars aligned and the press-fleet gods shone upon TTAC by placing a Honda Civic Hatchback and Mazda 3 5-Door in the grubby hands of Tim and Matt during the same week.

While the two cars were optioned differently (a CVT-equipped Civic LX and a manual-equipped Mazda 3 5-Door Grand Touring), we nevertheless took the opportunity to get these two hatchbacks together and ask the question: “Which is gooder?” Read More >

By on December 5, 2016

2017 Mazda CX-5 soul red crystal - Image: Mazda USA

Mazda has big aspirations for the future. However, its immediate plans don’t appear to include a successor to the RX-8, despite Mazda’s continued development on its trademark rotary engine and other conflicting information.

Instead, CEO Masamichi Kogai says the company is going to focus on its push upmarket while diversifying powertrains and cementing itself as the sporting choice over its rivals. Read More >

By on December 1, 2016

Mazda Dog

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once-exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable.

So, rather than take the perceived abuse lying down, the automaker developed the “Prepare to be Amazed” campaign in response. Its essence isn’t that Mazda begs to differ with naysayers, but that the general public is simply wrong in its assumptions.

It’s the advertising equivalent of telling off the school bully while putting on a pair of sunglasses and moonwalking home. Read More >

By on November 30, 2016

2017 Mazda 3 5-Door - Image: © Timothy Cain/The Truth About Cars

American consumers acquire more than 200,000 new compact cars every month. Only 4 percent of those cars are Mazda 3s.

Compact car buyers are far more likely to drive away from a new car dealer in a Corolla, Civic, Sentra, Elantra, or Cruze; more likely to choose a Focus, Jetta, or Forte, too.

While U.S. sales of compact cars are down 4 percent this year, Mazda 3 volume is down 11 percent.

I’ve spent a lot of time in the more popular compacts. The 2017 Mazda 3 is better than those cars. And this particular 2017 Mazda 3, a hatchback in top Grand Touring trim with the 2.5-liter engine upgrade and — oh my goodness, a manual transmission — is better than other Mazda 3s.

But you remain unconvinced. Read More >

By on November 16, 2016

2017 Mazda CX-5 Soul Red Crystal - Image: MazdaChevrolet won’t be the only automaker attempting to woo former Volkswagen TDI owners with a diesel-powered compact crossover. Mazda North America confirmed this afternoon the soon-coming availability of a 2.2-liter turbocharged diesel four-cylinder in the thoroughly refreshed 2017 Mazda CX-5.

Thought to be a sure bet before major setbacks seemed to become insurmountable impediments, we reported earlier this week that the reveal of a new CX-5 would include a diesel engine. Then, in press releases from both Mazda USA and Mazda Canada last night, the 2.2-liter Skyactiv-D was included in the list of otherwise carryover powertrains offered.

Today, at a press conference not 24 hours after a design-oriented reveal of the 2017 CX-5, Mazda made it clear. Consider it confirmed, validated, and verified. Mazda’s best-selling model is about to gain 68 percent more torque.  Read More >

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