The first-generation Nissan Sentra first appeared on American roads in 1982, early in the very costly Datsun-to-Nissan rebranding process. The lightweight, fuel-efficient Sentra was a big sales hit, because drivers in the early 1980s (with vivid memories of the gas lines of a few years earlier) were willing to put up with double-digit horsepower and lots of NVH in a car that promised decent reliability and cheap point-A-to-point-B costs. Now, of course, nearly all of the early Sentras are gone, so this well-worn example in a San Francisco Bay Area yard gives us an interesting history lesson. Read More >
Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.
As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.
Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.
Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.
Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).
Spy shots of the next-generation Nissan Micra undergoing road testing have rolled in from southern Europe.
Despite the camoflage, it’s the clear the next sub-subcompact Micra will be a departure from the bulbous current model, no doubt influenced by the Nissan Sway concept car unveiled at the 2015 Geneva International Motor Show.
The newly refreshed 2017 Nissan GT-R on the rostrum drew the focus of many, but it was the five historic vehicles Nissan decided to bring to the New York International Auto Show that shouted for my attention in the crowd.
These five Skylines represent the race-bred heritage of the GT-R, while simultaneously taunting American enthusiasts who could never buy these iconic sports cars when they arrived new to dealerships.
The R35 Nissan GT-R is getting another facelift to keep the eight year old chassis going for 2017. The changes include a corporate “V-Motion” grille along with updated bodywork and a small boost in power.
The grille change is accompanied by an updated reinforced hood and a new front bumper treatment that is slated to give better downforce and stability. The sides and rear have also received updates to give a wider stance while the signature taillights have been kept.
Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.
That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!
Ask people in the know which full-size pickup is arguably the worst new purchase you can make today and you’ll receive a resounding answer: the Titan.
Nissan’s foray into full-size pickups was a breath of fresh air when it debuted for the 2004 model year. But like all merchandise that sits stagnant on retail shelves, it quickly went out of style, became unrefined in comparison to ever-improving competitors, and could only be had with a thirsty V8 during the doldrums of the Great Recession.
It’s this languishing at the low end of the totem pole that must have cajoled Nissan engineers to seriously analyze its truck strategy going forward. Surely, if Nissan was to compete in the pickup game, it would need to update its model at the same pace as everyone else — or, the very least, at the same pace as Toyota. That’s an expensive undertaking considering an all-new model’s development is now priced well into the billions of dollars. And it’s a risky bet to invest that much cash in a segment known for ownership loyalty and domestic domination.
So, Nissan had an idea: hit ’em where they ain’t, and steal a seasoned truck guy to push the new-“class” pickup.
As wonderful as the American marketplace is, there’s an entire world — literally — of cars out there that we just can’t get our hands on. In TTAC’s new series, “Foreign Affairs,” we look at forbidden fruit that you can buy brand new around the world.
The Mexican new car market is remarkable. While plenty of good new cars come across the border, inciting at least one presidential candidate to threaten penalty taxes, its domestic market still continues to sell older gems, some of which are built to older safety standards. Even the Beetle was built there long after its sell-by date.