Ford’s marketing head Jim Farley apologized on Thursday for remarks he made at the Consumer Electronics Show the day before saying that the automaker tracks their customers via their cars’ navigation systems. He said that Ford knows where and when customers drive their vehicles but doesn’t share or sell that data outside the company.
“We know everyone who breaks the law, we know when you’re doing it,” Farley said, according to a report in Business Insider. “We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone.”
After Farley’s remarks at the CES propagated, Ford Motor Company spokesman Wes Sherwood denied that the company tracked drivers’ movements. “Ford is absolutely committed to protecting our customers’ privacy. We do not track our customers. No data is transmitted from the vehicle without the customer’s express consent.” Read More >