Get Ready, Here Comes the Sexy New 2020 Dyson

Steph Willems
by Steph Willems
get ready here comes the sexy new 2020 dyson

Herbert Hoover promised Americans a chicken in every pot and a car in every garage, but another man with a vacuum-associated name, James Dyson, wants to put electric cars in every parking spot.

Dyson, maker of strangely desirable vacuum cleaners and unsettlingly futuristic fans shaped like an elongated oval, wants to build you a car. Of course, we told you this last year, after the British government let slip that it was “funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire.”

The secretive UK-based company now claims you’ll see its new car in just three years.

Anyone who’s ever handled a bagless, cordless Dyson vacuum knows the company isn’t resting on its technological laurels. Available in funky colors and powered by a detachable lithium-ion battery, the suction units come as close as a vacuum cleaner can to being described as “sexy.” You’ll want to set aside part of your Saturday to use it, possibly with music blaring.

But Dyson doesn’t want to waste years of electric motor and battery development solely on helping you suck up those chips from under the couch. Flush with vacuum and fan-generated cash (as well as the aforementioned government green), the company reportedly has 400 staff members working on an electric vehicle at its UK headquarters.

According to the Financial Times (subscription required), Dyson’s plan carries a price tag of £2 billion ($2.68B) — one billion going towards the development of the battery, another billion for design and initial construction. (Dyson has help in the energy storage area — it bought an American battery maker for $90 million in 2015.)

Founder James Dyson anticipates a line of EV models, as well as future profitability. Recognizing that it faces a “crowded market,” Dyson nonetheless expects the EV arm to become the dominant area of the company.

And a crowded market it will be. The company patriarch told the BBC that the first Dyson car, scheduled for a 2020 debut, won’t come cheap. While the exact price range — as well as the driving range — remains a carefully guarded secret, Dyson admits it is going after the premium market. That leaves the company facing Tesla’s upper echelon models, as well as promised Mercedes-Benz, Jaguar, and Porsche EVs that should exist by 2020. Still, it’s not the worst plan. Not only are wealthy buyers more likely to consider an EV, it’s also easier to generate a profit off big-ticket electric luxo barges.

Dyson claims development staff will move to a nearby abandoned RAF airbase to continue work on the car in February. What form will the first Dyson model take? That’s another for-your-eyes-only detail. The Vacuum King does admit it will appear “radical and different.”

[Images: Dyson]

Join the conversation
2 of 46 comments
  • Sector 5 Sector 5 on Sep 27, 2017

    Dyson's stuff is nifty & upfront... but pricey. I find there's eventually a competitor who does hand-dryers & vacuums cheaper and better.

  • SilverCoupe SilverCoupe on Sep 28, 2017

    Geez, a day has gone by and no one has said he can name it the Chapparal 2J? (look it up!)

  • Kwik_Shift I'm kind of excited to check one out. Local dealers are anticipating 3 months for the first one to come in.
  • Jkross22 We're all being a little unfair to GM. It could be worse. They could have partnered with Microsoft to deliver RT - that wonderful tablet OS that couldn't run any legacy MS products - and brought it to the car. Or Win 95 and Clippy.
  • JMII The change could help GM better collect data from its drivers and passengers, and it could also be used as a foundation if GM decides to charge for subscription services.Could? Like the sun *could* set in the west today?Things didn't so well when BMW tried to charge for this service. This will go VERY badly for GM. Can you imagine the customer service calls?Customer: hello I am trying to hook up my phone to my new car but it isn't workingGM: we offer Google services nowCustomer: ok I use Google all the time, but how do get the stuff on my phone to show on the screen?GM: its doesn't work that way, your phone is not involved at all, just enter all your personal information again into our system and we will manage it for youCustomer: ummm... my [insert name of competitive vehicle here] doesn't work that way.GM: but we've made it easier for youCustomer: seriously, you don't support Apple nor Android? Guess I shouldn't have bought this POS, I'll be sure to tell all my friends to never buy a GM product, have a nice day.GM: ...This ultra-mega-dumb even for GM. I assumed if anything moving forward technology wise more OEMs would stop developing their own systems as a cost savings measure and just let the phone OS handle everything. Seems data collection is more important. Well as long as TikTok isn't installed we are safe right?
  • Ollicat Wow, who doesn't want more data collected from them for free so they can be charged for subscriptions services in the future that they used to get for free?
  • Mike Beranek Yet another good reason to stick with an older "analog" car that doesn't steal your information, hassle you to buy stuff, and spy on your passengers.