Category: Media

By on June 14, 2016

2008 chrysler sebring

Famous for being a failed savior, a financial hound of Hades has come to the aid of Gawker Media and its many online publications.

Cerberus Capital Management L.P., the infamous private equity firm that produced headline gold — and not much else — after its ill-fated 2007 purchase of Chrysler, is now offering cash to another bankrupt company. The firm announced it will hand Gawker $22 million to keep the lights on while the media giant completes its bankruptcy proceedings and sell-off. Read More >

By on June 10, 2016

Gawker

Reuters is reporting that Gawker Media, parent company of automotive website Jalopnik, has filed for Chapter 11 bankruptcy.

A judge recently ordered the company to pay $140 million in damages after it aired a 2007 sex tape featuring former wrestler Hulk Hogan, who then sued Gawker for invasion of privacy. The company had requested a stay, but was denied based on the terms they laid out.

The New York Times reports that Gawker Media will now put itself up for sale, according to a source close to the matter. The source claims the company is starting a yet-to-be announced auction, and that digital media company ZiffDavis already submitted a starting bid of $90 million to $100 million. Read More >

By on May 23, 2016

Car collision (Mark Turnauckas/Flickr)

Human error causes most vehicle wrecks, so why is “car accident” still the go-to term?

A safety advocate-led movement is gaining steam to change the lexicon, the New York Times reports, with “crash” being the preferred word to replace “accident.”

With fatal crashes on the rise on U.S. roads, policymakers are joining the groundswell of voices calling for eradication of the word, which they say absolves blame. Read More >

By on May 17, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” Read More >

By on April 21, 2016

Vehicle Virgins still

Always dreamed of becoming a YouTube sensation? Wish you could get millions of clicks and finance your life from it?

That dream is a reality for Parker Nirenstein, a 21-year-old automotive engineering student at the University of Michigan and star of YouTube’s Vehicle Virgins channel.

Young, tech-savvy entrepreneurs always draw a crowd, and the BBC is the latest to take notice of this creator of viral car videos. Filmed on his own time, featuring supercars one day or simple used car advice the next, the channel sometimes generates nearly $1,000 of revenue a day. Read More >

By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

Read More >

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

Read More >

By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on February 13, 2016

Motor Trend New SEMA/EPA Editorial

It seems Jalopnik got to this before us.

It appears Motor Trend‘s Scott Evans had a long, awkward meeting with his editors and those who control Specialty Equipment Manufacturers Association (SEMA) member pursestrings about what constitutes fair coverage regarding the Environmental Protection Agency’s rule clarifications.

From Motor Trend:

The EPA is not coming for your racecar. The EPA is coming for the aftermarket companies that make parts to turn your street car into a racecar.

Which is, you know, kind of the same thing, at least in the eyes of SEMA.

Read More >

By on February 5, 2016

British Grand Prix 2012 - Silverstone

If there was any doubt surrounding the future certain failure of Top Gear, it was put to rest today.

Eddie Jordan — famous for running a Formula 1 team into the ground, being the Irish orange yin to David Coulthard’s pasty, Scottish yang during BBC Formula 1 coverage, and for making Bernie Ecclestone look like a normal-sized human being — has been tipped as the third host of Top Gear, reports Radio Times.

Plot lost.

Read More >

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