Category: Media

By on September 25, 2017

bmw-new-logo-1920x1080

Interested in distinguishing its premium models from the rest of the flotsam and jetsam, BMW is launching a “new” black-and-white logo it will use to market its “flaggschiff” units around the globe. The updated look was unveiled at the Frankfurt Motor Show and will be used for the 7 series and i8 coupe, as well as the forthcoming 8 series coupe, convertible, i8 roadster and X7 SUV.

Rumored to be similar to the cheesy carbon variant of the company’s emblem found in numerous aftermarket Ebay listings, the new logo is essentially the old one, only desaturated into monochrome with the company’s full name — Bayerische Motoren Werke — written out in its entirety. However, there seems to be some confusion as to how the new logo will be used and what its heritage actually entails.  Read More >

By on June 9, 2017

tesla model x, Image: Tesla Motors

A horrible situation transpired in Midtown Detroit yesterday evening, in which the driver of an old Chevrolet Silverado pickup crossed the center line on Canfield Avenue, near Second Street, and struck four people standing outside the Shinola store.

According to the latest reports, a 73-year-old man has died, while two others remain in hospital in serious condition. The 42-year-old driver, who has reportedly never held a license in his life and was driving with illegal plates, was arrested at the scene. He told police he had taken two Ecstacy pills, Xanax, and officers also suspect he was under the influence of alcohol.

An unidentified passenger riding in the truck told media he didn’t know why the driver crossed the line, adding that he tried to stop the vehicle by jamming the gearshift lever into “park.”

What makes this story different from the many instances of innocent bystanders being injured by passenger cars not being where they’re supposed to be (not to mention criminally irresponsible behavior on the part of vehicle operators) is the location of the crash, and the reason those pedestrians were standing along Canfield.

It was a Tesla pop-up event. And those bystanders were looking at Tesla vehicles near a mobile design studio. As early reports filtered out, some decided to take speculation to new heights. Read More >

By on May 15, 2017

bmw grille

Last week’s ABC News investigation into unrecalled BMW models bursting into flames after being parked raised a number of questions, but didn’t provide viewers with many answers.

While the automaker, like others, has seen its fair share of fire-related safety recalls in recent years, the models involved in the apparent rash of spontaneous fires appear quite diverse — both in model type and age. Any fire can have a number of causes, leading many to see the report as sensationalism, especially after the National Highway Traffic Safety Administration said it couldn’t find a recall-worthy issue behind the blazes.

After taking time to examine ABC‘s findings, BMW decided to speak out. Read More >

By on May 11, 2017

[Image: Wikimedia Commons]

While BMW definitely isn’t alone in this regard, the company’s safety recalls often contain an ear-piquing phrase: “Risk of fire.”

The German luxury automaker has had no shortage of fire-related recalls in past years, but a ABC News investigation points to dozens of recent fires that destroyed vehicles not under recall. The models involved reportedly span the gamut of the brand’s product lineup, but the fires share a common trait. Each blaze broke out after the vehicle had been shut off — in one case, after the vehicle had sat dormant for three or four days. Read More >

By on April 17, 2017

car-saviors-still

Automotive television has developed some extremely bad habits, the worst of which is creating false reality show-style drama among characters with no appreciable personalities. Build shows are the absolute worst for this, yet the agreed-upon recipe seems to be to force one-dimensional characters to argue with one another, intercut with B-roll footage of people working on a car. Rinse and repeat.

While shows like Top Gear and The Grand Tour manage to avoid this problem — by providing entertaining short films, product reviews, and humorous banter — most programs where the host touches a wrench becomes painful to watch within the first few minutes. There are, of course, mainstream exceptions. Mighty Car Mods and RoadKill are both project-oriented shows that remain enjoyable due the presenters’ enthusiasm, authenticity, and willingness to fail. However, neither of those examples exist on a major television network and persist as online-only affairs. And there isn’t really a build show on cable that anyone should consider on par with either.

However, there could be a contender when the Discovery Channel airs its first episode of Car Saviors tonight.  Read More >

By on March 20, 2017

Volkswagen Car Sex Commercial Screenshot

Volkswagen USA released an advertisement on YouTube today entitled “Luv Bug,” and it uses the ever-popular growing family angle to appeal to the customer.

Click through to watch this interesting take on in-car entertainment, and see if you spot what’s wrong. Read More >

By on February 25, 2017

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Onlookers outside Detroit’s Cobo Center took part in a great American pastime yesterday. That is, thrilling at the impending destruction of an airborne 1969 Dodge Charger.

You know the one. Orange, Confederate flag emblazoned on the roof, once the star of a popular TV show that was serviceable in its first season, but then got really stupid. There’s a pull, an irresistible force that compels us to find old B-body Chargers — ideally a ’69, sometimes a ’68 but never a ’70 — and launch those nose-heavy suckers to a frame-twisting death.

It’s the only classic, lusted-after muscle car that we associate with low-altitude flight and, for some reason, we continue to applaud the torture and destruction of the remaining examples. Why? Read More >

By on February 8, 2017

2017 Kia Niro Hybrid Hotel Emma, Image: © 2017 Mark Stevenson/The Truth About Cars

Simon Cameron, the 26th United States Secretary of War, is known for saying, “An honest politician is one who, when he is bought, will stay bought.”

He could have said the same thing about supposed automotive journalists, too.

Wayne Gerdes, who was hired by Kia to set a Guinness World Record for fuel economy in the new Niro Hybrid, has just posted his review of the same vehicle. You know exactly how this is going to go.

Read More >

By on November 29, 2016

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Do you remember the last Volvo commercial you saw? Or any Volvo commercial?

If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.

It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. Read More >

By on October 12, 2016

BMW Films

Before Twitter and Facebook and all that other social media crap that complicates your life, BMW was hiring legendary (or noted) filmmakers to shoot a series of eight 10-minute short films.

The directors instilled their years of experience into the plot and cinematography of each spot, with big-name actors brought on for flashy star power. Perhaps the last time Madonna was relevant was in one of these flicks. (It was directed by Guy Ritchie — when he was last relevant, too. —Mark) And all of this happened before YouTube! Can you believe how much you’ve aged?

Well, BMW Films is back, and it’s packing a Brit. Read More >

By on October 8, 2016

2015 Ram 1500 Rebel

Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.

Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.

Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? Read More >

By on September 26, 2016

Audi RS7 ad

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief. Read More >

By on September 8, 2016

Formula One (Leo Hidalgo/Flickr)

New details about the Formula One purchase trickled out last night after the buyer, Liberty Media Corp., agreed a deal to take over the sport.

The U.S.-based entertainment and telecommunications giant will initially pay $4.4 billion for a controlling stake in the franchise, The Guardian reports, and a familiar white-haired figure will keep his job. Read More >

By on June 14, 2016

2008 chrysler sebring

Famous for being a failed savior, a financial hound of Hades has come to the aid of Gawker Media and its many online publications.

Cerberus Capital Management L.P., the infamous private equity firm that produced headline gold — and not much else — after its ill-fated 2007 purchase of Chrysler, is now offering cash to another bankrupt company. The firm announced it will hand Gawker $22 million to keep the lights on while the media giant completes its bankruptcy proceedings and sell-off. Read More >

By on June 10, 2016

Gawker

Reuters is reporting that Gawker Media, parent company of automotive website Jalopnik, has filed for Chapter 11 bankruptcy.

A judge recently ordered the company to pay $140 million in damages after it aired a 2007 sex tape featuring former wrestler Hulk Hogan, who then sued Gawker for invasion of privacy. The company had requested a stay, but was denied based on the terms they laid out.

The New York Times reports that Gawker Media will now put itself up for sale, according to a source close to the matter. The source claims the company is starting a yet-to-be announced auction, and that digital media company ZiffDavis already submitted a starting bid of $90 million to $100 million. Read More >

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