Category: Media

By on April 21, 2016

Vehicle Virgins still

Always dreamed of becoming a YouTube sensation? Wish you could get millions of clicks and finance your life from it?

That dream is a reality for Parker Nirenstein, a 21-year-old automotive engineering student at the University of Michigan and star of YouTube’s Vehicle Virgins channel.

Young, tech-savvy entrepreneurs always draw a crowd, and the BBC is the latest to take notice of this creator of viral car videos. Filmed on his own time, featuring supercars one day or simple used car advice the next, the channel sometimes generates nearly $1,000 of revenue a day. Read More >

By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

Read More >

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on February 13, 2016

Motor Trend New SEMA/EPA Editorial

It seems Jalopnik got to this before us.

It appears Motor Trend‘s Scott Evans had a long, awkward meeting with his editors and those who control Specialty Equipment Manufacturers Association (SEMA) member pursestrings about what constitutes fair coverage regarding the Environmental Protection Agency’s rule clarifications.

From Motor Trend:

The EPA is not coming for your racecar. The EPA is coming for the aftermarket companies that make parts to turn your street car into a racecar.

Which is, you know, kind of the same thing, at least in the eyes of SEMA.

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By on February 5, 2016

British Grand Prix 2012 - Silverstone

If there was any doubt surrounding the future certain failure of Top Gear, it was put to rest today.

Eddie Jordan — famous for running a Formula 1 team into the ground, being the Irish orange yin to David Coulthard’s pasty, Scottish yang during BBC Formula 1 coverage, and for making Bernie Ecclestone look like a normal-sized human being — has been tipped as the third host of Top Gear, reports Radio Times.

Plot lost.

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By on February 4, 2016

Screen Shot 2016-02-04 at 8.28.08 AM

Former “Friends” star and current “Episodes” main character Matt LeBlanc will be heading to the BBC to co-host Top Gear with Chris Evans, Top Gear announced Thursday.

The news comes just before Evans, who’s experienced numerous setbacks with taping the new series, is set to headline BBC Worldwide’s annual showcase where he’ll be expected to sell the show to international broadcasters.

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By on February 1, 2016

copyright_volkswagen

The Verge has an article today about the arduous process of hoops YouTube makes publishers jump through if a copyright infringement claim is made against a video. It’s an interesting look behind the scenes of video publishing and the tools YouTube makes available to copyright holders wanting to protect intellectual property. It also highlights the lack of human-based recourse publishers have when it comes to hollow copyright claims.

“Fair use” allows limited use of copyrighted material. This is how parodies and satires get around certain legal restraints. Fair use is also why we can use snippets of articles from other outlets, so long as we don’t use those articles in their entirety.

Even further, automakers make materials available for editorial use on their own press portals. This material is offered free of charge by automakers so we can pimp their products. But sometimes they make a mistake and post the wrong thing.

Volkswagen posted the wrong thing. And now our YouTube channel is crippled.

Read More >

By on January 23, 2016

Signing ceremony for VW’s Foshan plant in China. Picture courtesy Volkswagen AG

Volkswagen’s chief in China says they’re probably not retaking the crown from General Motors there anytime soon.

That, Apple’s lead car guy is gone, Takata’s in trouble and more … after the break!

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By on January 22, 2016

Fastlane

General Motors quietly redirected its Fastlane Blog back to the mothership in December, signaling an end to the direct-to-C-suite “conversations” you could have with automotive executives.

The blog, which once hosted Maximum Bob’s musings on life, design and resign, was held up as a paragon for corporate communication in its day (it won a Webby) and provided fodder for this site.

Read More >

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