Category: Marketing

By on May 24, 2016

Wyper Logo, Image: Wyper

Automotive search startup AU.TO is getting into the mobile game, and it wants you to find your next car in the same way you judge members of the opposite (or same) sex — at the swipe of a thumb.

AU.TO’s newest initiative is called Wyper (rhymes with “swiper”), and the company bills the app as “Tinder for Cars.”

I found this interesting, so I asked a few questions.

Read More >

By on May 24, 2016

Subaru Camp Out/Xena Lvr Ad Targeted at Lesbian Customers, Image: Subaru

Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.

After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.

Read More >

By on May 20, 2016

lincoln ad commercial

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. Read More >

By on May 18, 2016

2016 Dodge brochure

After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.

So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.

Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.[1]*

Seriously? Let’s look into it. Read More >

By on May 17, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” Read More >

By on May 16, 2016

2017 Mercedes Benz C 63 S Cabriolet driving rear

Sales of scarves are poised to jump in Germany after a court ruled Mercedes-Benz can’t blow on its customer’s exposed necks.

A verdict from that country’s Federal Court of Justice just dug a temporary grave for the automaker’s “Airscarf” system, Carscoops reports, citing the German publication Automobilwoche.

The outcome of the automaker’s legal dispute with the company that holds the original 1996 patent means a “stop sale” order for models equipped with the warm air-blowing headrest. Read More >

By on May 14, 2016

2016-cadillac-ct6

Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?

Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.

Well, it true. They’re here, they’re upscale, get used to it.

If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac. Read More >

By on May 10, 2016

2016 Honda Civic Coupe

Remember when Every. Single. Car. Model. came in a two-door version?

Sure, the days of luxurious and lengthy Olds 98 two-doors and Lincoln Town Coupes are long gone, but it wasn’t long ago that coupe offerings stretched from one end of the compact car market to the other.

A buyer was once able to choose between the forgettable Ford Escort and equally forgettable but nicer-looking ZX2. You could get the bland Nissan Sentra or the slightly less bland 200SX. And so on and so forth. Read More >

By on May 9, 2016

Chevrolet Small Cars

The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip.  It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.

With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. Read More >

By on May 2, 2016

2017 Volkswagen Golf Alltrack

They’re on a little break right now, but Volkswagen plans to saunter back to America’s door, flowers and chocolates in hand.

As the diesel emissions scandal plods along to its buyback conclusion, the automaker plans to woo U.S. buyers with desirable products and a less confusing brand strategy, Automotive News reports.

Volkswagen brand chief Herbert Diess told reporters in Germany last week that the U.S. was still a target market primed for growth, but first the company must convince those buyers that it has changed its ways, and that it’s ready for commitment. Read More >

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