Category: Marketing

By on August 25, 2014

cadillac-elr-ad

Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.

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By on August 22, 2014

2015 Honda Fit

After a poor performance at the Insurance Institute for Highway Safety, Honda has redesigned the front end of the 2015 Honda Fit to correct an issue with the compact’s front bumper beam.

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By on August 21, 2014

BMW-M6-Marbella-1024x639

Germany-based rental car company Sixt SE announced its DriveNow car-sharing venture with BMW has exceeded expectations, with profits to match.

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By on August 20, 2014

2014 Scion tC Exterior, Picture Courtesy of Alex L. Dykes

Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational.

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By on August 20, 2014

David Plouffe and Barack Obama

In an effort to convince governments that its services are key to making transportation “as reliable as running water,” transportation network company Uber has hired the man who helped Barack Obama become President of the United States in 2008, David Plouffe.

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By on August 19, 2014

Ford Labor Day Sale 2014

Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.

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By on August 14, 2014

uber fashion shoot 02

It’s already hard for a transportation network company out there, yet Uber apparently wants to make it harder for the pink mustache plushies of Lyft through a high-stakes game of Ding-Dong-Ditch.

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By on August 13, 2014

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Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles.

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By on August 7, 2014

2015 Toyota Mirai

The 2015 Toyota Mirai may be breaking new ground in the fuel-cell vehicle game beyond merely existing, as subsidies galore are being thrown at potential consumers on all sides, including the possibility of owning the FCV for free.

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By on August 6, 2014

tesla-model-x

Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead.

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