Category: Marketing

By on October 27, 2014

2013-lincoln-mkz-awd-grille-and-badge-photo-490190-s-1280x782

Over the next five years, every Lincoln in the showroom presently will either be redesigned or replaced as part of an overall effort by Ford CEO Mark Fields to return to the premium brand to glory.

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By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. Read More >

By on October 21, 2014

cadillac-dealer-inside

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

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By on October 21, 2014

2016_ILX_to_Debut_at_LAAS

Coming soon to an automotive red carpet near you: Honda’s new HR-V and Acura’s 2016 ILX.

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By on October 20, 2014

Maybach-badge

Once a name best known for providing a platform for Kanye West’s and Jay Z’s Mad Maxian fantasies, Maybach is set to return from the grave under the bright lights of the 2014 Los Angeles Auto Show as a Mercedes model.

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By on October 20, 2014

2015 Ford C-Max Energi

While U.S. consumers can opt for a PHEV version of the Fusion or C-Max, European customers have had to look elsewhere.

This could change soon, however.

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By on October 17, 2014

Tesla Supercharger

While Tesla owners — and owners of all EVs, for that matter — may be waiting a couple of years before titanium oxide anodes bring battery charging levels down to the 3- to 5-minute fueling times found at a given gas station, CEO Elon Musk has another option for them to consider: Battery-pack swapping.

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By on October 17, 2014

Opel Cascada

If you’re a fan of convertibles, then you may find your selection dwindling as more consumers go for a different image, affecting automakers and suppliers alike.

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By on October 16, 2014

2015-ford-f-150-in-detroit-front-side-view

Ford’s move to make the upcoming F-150 out of aluminum, along with GM’s plans to do the same with its trucks down the road, isn’t sitting well with the steel industry, to say the least.

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By on October 16, 2014

Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

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