Category: Marketing

By on March 6, 2014

outlander-phev-snow

In a sign of openness toward its customers, Mitsubishi will begin publishing real-world MPG figures for their entire lineup, beginning with the Outlander PHEV.

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By on March 3, 2014

2014 Mercedes Sprinter

With European vans such as the Ford Transit Connect and the Fiat Ducato-based Ram ProMaster finding overwhelming success in the United States commercial van market, Mercedes is preparing its Sprinter to show the competition how it’s done on Floral Shop Lane.

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By on February 28, 2014

2014 Chevrolet Silverado 1500 Exterior

Though the 2014 Chevrolet Silverado took home North American Truck/Utility of the Year at last month’s Detroit Auto Show, the large pickup and its brother, the GMC Sierra, have suffered from “the least successful large pickup launch over the last 15 years” according to Barclays Capital analyst Brian Johnson.

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By on February 28, 2014

Fred Diaz with Cummins Diesel For Nissan Titan

Nissan North America sales boss Fred Diaz expects his employer will gain more mind and market share in 2014 in the run-up to the 2016 Titan’s debut in showrooms, a truck promised to be more competitive than the current model.

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By on February 27, 2014

2013-Opel-ADAM-Models

When the Opel Adam enters the Chinese auto market in 2015, it will do so with a Buick badge as General Motors’ first high-end city car.

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By on February 25, 2014

Alfa Romeo 4C

Fiat Chrysler Automobiles is set to bring Alfa Romeo back into the United States market after a two-decade absence with the 4C, but only the best-performing Fiat dealerships will be selected to sell the first new Alfas when the lighweight $60,000 sports car rolls off the dock in June.

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By on February 25, 2014

fusion

As inventories of Ford’s Fusion continue to outpace demand — the result of a second plant brought online last year to keep up with demand for the newly redesigned midsize sedan — the automaker has been raising incentives to move more Fusions out of the lot.

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By on February 24, 2014

berk

Here at TTAC, we have a job that consists solely of standing behind me every day and whispering “Remember, you are pro tem.” The EIC of Autoblog, John Neff, had no such reminder, but when he “retired” he turned out to be kinda pro tem anyway. His replacement is Sharon Silke Carty, who refers to herself in her Twitter caption as someone who “balances the glamor of auto reporting with the glamor of motherhood.”

When Carscoops’ John Halas referred to her as a “mommyblogger”, however, he learned in a hurry that there are some lines you don’t cross.
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By on February 19, 2014
YouTube Preview Image

The Infiniti Q50 Eau Rouge was one of the more underwhelming concepts at NAIAS. Apparently we’ll find out what’s under the hood at the Geneva Auto Show. The video above shows off the concept’s engine sounds, and it has a distinct exhaust note that certainly doesn’t sound like a V8 engine. What’s most striking are the very audible wastegate sounds, confirming that it is a turbocharged engine. In the Baby Boomer era, the V8 rumble was the audible manifestation of speed and horsepower. For the new generation, it’s the wooosh and psshhhtt of turbochargers and blow-off valves.

By on February 19, 2014

2013 Mazda CX-5. Picture courtesy motortrend.com

Mazda moved nearly 80,000 CX-5s from the lot to the highway in 2013. If the automaker has its way this year, the C segment crossover may break 100,000 units sold.

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By on February 19, 2014

SCMP   28JAN13  CH SMOG

Though the municipal government in Beijing has set aside 20,000 license plates for electric vehicles in an attempt to offset their ongoing air quality woes, very few residents are interested, even if it means waiting a long time to own a gasoline-powered car.

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By on February 14, 2014

2015-ford-edge-concept-live-08

Though the F-150 rules over Truck Mountain and North America with an aluminium fist, Ford marketing boss Jim Farley told reporters in a meeting that crossovers are driving his employer’s sales growth all over the globe.

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By on February 12, 2014

Renault Twin'Run Concept

Renault’s production alliance with Daimler is about to bear fruit as the automaker will unveil their new Twingo minicar at the 2014 Geneva Auto Show next month.

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By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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By on February 6, 2014

Suckers at the Stock Photo Dealership with a Credit Card

Though many a dealer knows lengthy long-term financing is a bad deal for all involved, Automotive News reports that attendees at the recent American Financial Services Association’s Vehicle Finance Conference in New Orleans acknowledged that such financing is necessary to do business.

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