Category: Marketing

By on October 16, 2014

2015-ford-f-150-in-detroit-front-side-view

Ford’s move to make the upcoming F-150 out of aluminum, along with GM’s plans to do the same with its trucks down the road, isn’t sitting well with the steel industry, to say the least.

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By on October 16, 2014

Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

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By on October 15, 2014

Datsun mi-Do 01

Last year, Renault-Nissan resurrected Datsun, positioning the brand for emerging markets — like India, Russia and Indonesia — with a portfolio of models that would attract new, young consumers whose wallets were a bit thin.

It’s not quite working out thus far.

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By on October 14, 2014

2012-acura-TL-SH-AWD-badge-2

Looking for a way to revitalize itself, Acura is considering taking a cue from Subaru by going all in on all-wheel drive.

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By on October 14, 2014

Kia-Rio-Diesel

With their portfolio of hybrids and EVs in place in the United States, Hyundai/Kia are now reconsidering their stance on bringing diesel power over to the market.

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By on October 10, 2014

2015 Cadillac ATS Coupe

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

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By on October 10, 2014

Toyota-badge

Aside from giving away FCVs at environmental media award celebrations, Toyota is Interbrand’s most valuable automotive brand on its Best Global Brands list, moving from No. 10 to No. 8 overall in 2014.

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By on October 10, 2014

Toyota Mirai

If you’d like to be one of the first in the United States to hop aboard the silver future of FCVs, but would also like to keep as much money in your wallet as possible, then Toyota has a Mirai for you.

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By on October 8, 2014

Volvo-S60L_P

CEOs and senior execs going on shopping runs to Staples may soon be able to leave their MKTs at the parking garage when the Chinese-made Volvo S60L arrives next year.

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By on October 8, 2014

1978-jeep-wagoneer

Town & Country PHEVs not your bag? Jeep’s Mike Manley might have a Grand Wagoneer waiting for you in late 2015 for the 2016 model year.

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