Category: Marketing

By on November 11, 2014

2014 Lexus CT200

While American premium brands Cadillac and Lincoln look to the Germans for inspiration — and their places on the podium — Lexus Europe chief Alain Uyttenhoven proclaimed that the Teutonic Trinity — BMW, Mercedes and Audi — were “impossible” to beat on a global scale, settling for fourth if possible.

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By on November 11, 2014

texting-driving

Add one more reason for Greg to have missed that stop sign: He was likely addicted to texting while driving, per a study commissioned by AT&T.

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By on November 10, 2014

Honda Integra Type R DC2

The last time one could buy an Acura Integra/RSX new off the showroom floor was in the mid-2000s. That time could come again soon to help the upcoming NSX, and the brand overall.

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By on November 10, 2014

Jim Farley, Ford Executive Vice President of Global Marketing, Sa

Two Ford execs are about to have their passports stamped, as marketing chief Jim Farley and Ford of Europe general Stephen Odell are switching roles and addresses, effective on New Year’s Day 2015.

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By on November 5, 2014

manchester-united-team-los-angeles-galaxy-la_3177246

Chevrolet may be sponsoring football club Manchester United (while also pulling out of the European market), but it doesn’t mean the footballers are interested in what their sponsors are selling.

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By on November 3, 2014

Mercedes-AMG + MV Agusta

Daimler AG’s Mercedes-AMG high-performance luxury brand has decided that two wheels aren’t so bad after all, putting down an undisclosed sum for 25 percent of Italian motorcycle manufacturer MV Agusta S.p.A.

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By on October 28, 2014

Ethanol Pump

In less than a week, the B&B will head out to the polls to decide the direction the United States will take for the next two years.

Big Ethanol, too, is interested in the direction taken.

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By on October 28, 2014

Two Bros Talking To A Sales Bro About A Car

As you all know, the TTAC Zaibatsu prides itself on not having to worry about things like upsetting brands for telling it like it is for a given product. Of course, this does sometimes mean we get blackballed by said brands for not drinking the Kool-Aid, but we have our ways around those roadblocks.

Alas, Edmunds doesn’t have those ways, resulting in a series of ads retracted after a number of dealers took issue with the content.

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By on October 27, 2014

2013-lincoln-mkz-awd-grille-and-badge-photo-490190-s-1280x782

Over the next five years, every Lincoln in the showroom presently will either be redesigned or replaced as part of an overall effort by Ford CEO Mark Fields to return to the premium brand to glory.

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By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. Read More >

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