Category: Marketing

By on November 12, 2015

Nissan IDS Concept

Nissan may soon be the next guest to arrive with its own take on semi- and fully autonomous driving, but the Leaf won’t be the one to carry the torch.

Though Nissan’s Intelligent Driving autonomous concept from this year’s Tokyo Auto Show resembles a future-forward Leaf, and while the automaker is using Leafs to test its form of semi- and fully autonomous driving, Green Car Reports says the first version of Nissan’s Piloted Driving will appear in a luxury model when the rollout begins next year in Japan.

For markets such as China and the United States, an Infiniti may be the first to bring the tech over to each country’s respective shores.

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By on November 10, 2015

2.0L TDI Customer Goodwill Package

Volkswagen’s Goodwill Program in the U.S., which may cost the company nearly half a billion dollars all told, may be a form of corporate apology that could insulate the automaker from further lawsuits.

Michael Siebecker, a professor of law at the University of Denver, says the company’s gift cards could be a form of “corporate apology” that studies have shown help shield some doctors from medical malpractice lawsuits.

“I believe that this is a type of watered-down apology. They may be saying ‘You must be hurting, here’s a little something to get by.’ I don’t know what exactly they think consumers need right now,” Siebecker said.

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By on October 22, 2015

Volkswagen Chattanooga Tower

Volkswagen is offering up to double the average amount of incentives on some of its cars to help dealers during its diesel crisis, Bloomberg reported (via Automotive News).

Dealers, who received no-strings-attached cash from Volkswagen at the beginning of this month, are offering up to 11 percent off their cars’ stickers to help weather the storm of its diesel cheating scandal. The industry average is roughly 6.2 percent according to TrueCar. Read More >

By on October 21, 2015

BTTF_Toyota_Tacoma_01_3B45BB2CAD023A24F91B24728E558AD92077F118

Toyota unleashed Wednesday its version of Marty McFly’s dream truck based on a 2016 Toyota Tacoma for one day only. The truck added a special paint scheme and … wait, one day only? 

The trucks went on display Oct. 21 in Los Angeles, New York and Dallas before presumably bursting into flames.

At least Toyota detailed how it built the 1985-esque truck for the one day we’ll ever get to see the truck.

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By on October 19, 2015

2016 BMW 7 Series

Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.

The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.

(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)

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By on October 15, 2015

TDI Clean Diesel

The Federal Trade Commission will join the U.S. Department of Justice and the Environmental Protection Agency in investigating claims that Volkswagen cheated consumers and regulators with bogus emissions claims of its diesel cars, Politico reported (via Bloomberg).

The FTC’s inquiry will focus on whether the German automaker lied to consumers about “clean diesel” claims in its advertisements when, in fact, the cars were engineered to deceive emissions tests.

The FTC, Justice Department and EPA’s investigations also joins an investigation by the U.S. Senate Finance committee on whether the automaker illegally obtained $50 million in federal subsidies through car buyers who purchased its cars and received the lean-burn technology motor vehicle credit.   Read More >

By on October 5, 2015

Interbrand’s annual survey of Top 100 Brands lists Toyota as the most valuable car company (No. 6) with BMW and Mercedes-Benz the next most-valuable brands at Nos. 11 and 12, respectively. Volkswagen’s brand declined 9 percent, according to the survey, down to No. 35.

Mini entered the list for the first time at No. 98. Nissan was among the list’s significant gainers, gaining 19 percent and moving up to No. 49 on the list.

Apple was listed No. 1, ahead of Google and Coca-Cola. Apple’s brand value was estimated by the survey at $170 million.

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By on September 27, 2015

Volkswagen Eos at University Volkswagen Circa August 2015

While some declare Volkswagen dead in their betrayed hearts over the recent emissions scandal, others see an opportunity for a discount on a diesel.

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By on September 27, 2015

Party with Volkswagen App Connect

If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks.

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By on September 14, 2015

infiniti-q30-front-three-quarter-01

Bowing at the 2015 Frankfurt Auto Show, the 2016 Infiniti Q30 “active compact” aims to attract a new generation of buyers now flocking to GLAs and XT5s.

The first vehicle to leave Infiniti’s newly upgraded facility in Sunderland, United Kingdom, the Q30 also marks the first time the premium brand is playing in the compact crossover space. The main goal behind the Q30 is to attract Gen X and Millennial buyers who believe a car “is an expression of ‘self’ rather than ‘status,'” desire vehicles which defy traditional categorization, and offer a “made-for-me” approach to luxury.

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  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

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