Category: Marketing

By on March 18, 2016

2017 Chevrolet Sonic

Its bigger brother is getting a whole new body, but the Chevrolet Sonic isn’t going into 2017 without some changes of its own.

The subcompact hatchback and sedan will get its first facelift since debuting alongside its compact sibling for the 2011 model year, swapping its aggressive grille and headlamps for a toned-down, corporate face reminiscent of the upcoming Bolt. Read More >

By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on March 16, 2016

Scion tC Release Series 10.0

If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity.

Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song. Read More >

By on March 15, 2016

2016 Toyota Prius

Toyota is hoping to break the internet with an alluring butt shot of an upcoming Prius variant.

That, a new guy will turn around Lada (again), Buick says you’ll never drive an Avista, the second GM ignition trial begins, and Google’s got its eye out for buses … after the break!

Read More >

By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. Read More >

By on March 10, 2016

2016 Fiat 500L

Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.

On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.

Read More >

By on February 29, 2016

2016 Honda Civic Sedan, Image: © 2015 Mark Stevenson/The Truth About Cars

The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat.

That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisherafter the break!

Read More >

By on February 17, 2016

Kia Niro Band

Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media.

Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band made of teenage students studying at the School of Rock.

(Maybe it says something about today’s music, but the oldest kid in the band was 18 and every song the band played was a hit before he was born. T-Rex’s “Bang A Gong” was probably released before some of their grandparents had met. I think the most recent song was Lenny Kravitz’s “Are You Gonna Go My Way?”, which came out in 1993.)

A few minutes later, I realized that marketers for the Korean automaker missed a great opportunity to further hype its midsize sedan.
Read More >

By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

Read More >

By on January 12, 2016

LEGO F-150 Raptor

Ford and LEGO have teamed up to unveil new Mustang and F-150 Raptor sets, complete with everything the builder needs for a day at the racetrack.

No word if the Mustang has a double-decker flat plane crankshaft.

Read More >

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

Get No-holds-barred, take-no-prisoners Automotive News in your Facebook Feed!

Already Liked