The Senate of Brazil has just approved the law permitting that an additional 2.5% of anhydrous ethanol be put into what is sold as gasoline in this country. After an increase in 2013 from the previous 20% limit to 25, now cars will have to adjust to the new limit of 27.5%. Now, gasoline cars, made to run on fuels with much less ethanol content, will now have to perform with as much as 30% of ethanol in their fuel.
Last week, Ford do Brasil unveiled the new Ka and Ka+, set to be built and sold (almost) worldwide in short order.
As I mentioned in my recent analysis of FCA’s plans for Brazil, Fiat is chugging along at almost full capacity and doesn’t really need new cars to compete here. However, that doesn’t mean they will quit fiddling with their product line. Behold the latest and greatest in South America: Fiat’s adventurous new Palio Fire Way!
After all was said and done and the dust settled on FCA’s presentation of future plans to investors a couple of days ago, many of us were still left wondering – what does FCA really have in store for Brazil? We all know what the “F” in FCA stands for and there’s a reason why it comes before the “C”. Part of that is the success Fiat has enjoyed in Brazil – which was heavily emphasized in the Fiat brand presentation. Brazil is a good indicator for Fiat’s plans in the Latin American market, and the rest of the globe.
The year was 1995. The country: Brazil. A new Constitution had been proclaimed a few years before, and our fledgling democracy had survived a presidential impeachment. Society was growing up and demanding new, more transparent relations with big business. The car market was more open than it had been since the 1950’s, and due to the deluge of imported cars, that brief window would soon close. I was there, in the eye of a hurricane, looking to buy my very first car with my own money. All those factors made up the perfect storm, which conspired to pull me away from the car of my dreams.
The rumors have it that the new Ford Ka will be on sale as of March this year. Production of the old Ka has come to a close as the Zetec Rocam engines have also been terminated (and thus the old Brazil-market Fiesta is probably dead as well). At launch, the new Ka will come exclusively with a 1.5 Sigma engine and a 1.0, three cylinder, EcoBoost-based engine. Rumors have it that it will be the most powerful 1.0 engine in Brazil and will thus have to provide around 82 ponies.
Chrysler Group LLC CEO Sergio Marchionne threw down the gauntlet for Jeep during an interview on Detroit’s WJR-AM at the 2014 Detroit Auto Show, proclaiming that the Rubicon-rated brand will move 1 million units onto the trails and highways by the end of this year.
Three years ago, Ford unveiled the third-generation Focus to the excitement of American enthusiasts who thought the second-generation model lacked “zazz,” to say the least. Come 2015, the Focus will have a new face, and that’s only the beginning.
2014 may only be a day old, but it’s already shaping up to be a rough year for Hyundai and Kia as they prepare to increase global sales by just 4 percent this year, the lowest and bleakest forecast for the Korean duo since 2003.