Category: Brazil

By on August 12, 2016

Rio_2016_logo.svg

I’ve been glued to various screens watching The Games of the Thirty-First Olympiad, much like many of you, I assume. Streaming some lesser-known sports, such as kayak slalom, which resembles a water autocross save the distinct lack of Tilley hats, has helped me get through slow days at the office.

But like any other time I’m watching a broadcast from another land, my petrol-addled mind wanders to the streets outside the televised event’s venue. I daydream about the cars parked there. What are those people driving that I can’t get here?

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By on March 16, 2016

Ford Troller T4, Image: Ford Brazil

I can’t believe it, but I’m about to argue that the American market needs another SUV. Seriously. No, please, don’t click away.

Really, beyond the various Wrangler derivatives, are there any true sport utility vehicles offered here any longer? Everything else is a unibody cute-ute or some monstrous limo/wagon hybrid that can’t handle a curb, let alone a rocky trail.

Plus, it has the perfect name for both the writers and readers of TTAC: Troller.

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By on October 30, 2014

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It’s pretty amazing how the world spins and moves forward yet people refuse to budge. Fiat consistently scores in or near the top of Euro reliability rankings, besting most if not all of the mainstream Euro makers as well as other competitors from other continents who, somehow, are given a pass in this area. It does likewise in South America. In terms of “fix-ability” it is among the most appreciated, being its corporate policy to share information with mechanics quite openly about its cars’ needs and selling every small bit as a separate part so that people need only change what needs changing, saving its customers money .

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By on September 10, 2014

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João Paulo de Oliveira found it hard to find another job after he was fired by Rapistan, a Michigan-based conveyor belt maker, in 1980. He was detained or arrested another five times until the Brazilian military dictatorship, that had successfully realized a coup d’état in 1964, and returned power to civilians in 1985. Oliveira claims that no other company would hire him after he lost his job, and hge was constantly threatened by police. His crime? Being a union member at a time the military considered strikes as subversive communist movements.

Oliveira declares that he and many other union members suspected that private companies, including many auto makers collaborated with the state’s repressive forces. Apparently, his suspicions have been borne out.

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By on August 26, 2014

ka sedan

The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career and became irrevocably divorced from the European car in its second generation. Now, designed and developed by Ford Brazil (with some help from the European unit), the Ka, in its third generation, sets out from the tropics in its eventual quest to become an integral part of the One Ford strategy (sales in Europe, from a UK beachhead, should commence in the fall of 2015).

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By on June 3, 2014

ford-troller-t4-1

The accepted hagiography of the Ford empire involves the firesale of all of Ford’s various brands in the aftermath of the financial crisis, with only the Blue Oval and the Lincoln Motor Company sticking around for the ride. But that’s not quite accurate.

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By on March 17, 2014

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As of late Brazil has been on a roll and a multitude of makers have set up or are in the process of setting up in our tropical paradise. Everybody from Jaguar to Hyundai (not to mention a motley crew of Chinese brands) are placing their bets, but they face an obstacle that nobody has really noticed: the existence of a number of foreign makes that locals consider, well, local. Among them, the most Brazilian of makes – Volkswagen. Currently trailing Fiat, and sometimes GM, VW nonetheless is as Brazilian as feijoada, and for the first time in decades, VW has deemed us worthy of getting a taste of the best they have to offer on their European menu, the whimsically named up!.
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By on December 23, 2013

latUnoGrazieMille

Another victim of government meddling in Brazil’s auto market is dead. Fiat’s venerable old Uno, redubbed the Mille a while ago, will not receive airbags and ABS, as per a newly mandated law, and thus will go into history’s dustbin alongside VW’s Kombi. As a farewell, Fiat has unleashed into the Brazilian market its own last edition, the Grazie Mille (“Thanks a Thousand”  a clever pun on the car’s official name, Mille, though the market still calls it Uno). It can be had for slightly over $13,000, and it’s the most well equipped Uno Mille of recent times. A nod back to when this car had the panache to dispute middle class families’ hearts.

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By on November 28, 2013

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On the off chance that someday you might walk into your local Ford dealership in Kalamazoo and buy a Brazilian-built Ford EcoSport, at least you now get the ease of mind that it got five stars from Latin NCAP, the institution that tests cars sold in Latin America, in Germany, using pretty much Euro NCAP standards. So it would seem that, as TTAC has previously reported, Brazilian cars may not all be deathtraps.

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By on July 12, 2013

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Spy photos in Germany of a heavily camouflaged small Ford have set the Brazilian blogosphere on fire. The initial photos were published by a Malaysian site that didn’t really know what they were seeing. It turns out that it’s actually the new Ford Ka, a very important car for our market (and the car I currently drive).

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By on March 24, 2013

The tail-end of the last century. I was living in Brasilia. In spite of the stifling bureaucratic nature of the city, officious, uninspired architecture and desolate, nose-bleeding, dry weather, I was very happy. Because of a car. Read More >

By on March 10, 2013

I parked and was thinking of the day ahead. I didn’t notice the black shadow approaching my car. When I looked over I was quite startled. Oh no! A flanelinha!

In almost all Brazilian cities, the flanelinha is a fixture. Flanelinha (which loosely translates as flannel man, as in the rag) is the demure name given to the “workers” who divide the streets among themselves and charge drivers to park. Their excuse is that they’re taking care of your car. If you don’t pay up,  a fat tire or a big scratch will be a symbol of your chintzyness. Read More >

By on December 26, 2012

Continued from Parte Um:

I needed a cheap car to maintain and insure. I needed a small car that would not call attention and that could be jammed into any tight spot as I would be parking on the street and be going downtown everyday.

I wanted, if possible, a fun car. One that would be good to sit in and be attractive in my eyes.
Weighing all my options, I came to the rather surprising conclusion that a Ford Ka would be the way to go. It best met the criteria I had set.
Ford doesn’t make cars smaller than the Ka. It’s s European thing. In America, you’d get run over in the thing on the second day.
Based on a shortened version of the 90s Fiesta platform, the Ka is a very direct car. Noise is part of the experience. You hear the tires, the engine intrudes. However, the engine makes noises that instigate.

 

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By on December 25, 2012

Parte Um: Na casa que falta pão, todo mundo briga e ninguém tem razão.

August 2010. My life is a mess. My marriage is going down the proverbial drain. I’m totally fed up with my work. My wife’s company is struggling and sucking more money than it’s bringing. Mom’s dying of cancer. Cigarettes.

All of this is reflected on me. I’m turning 39, but I feel and look 45. No sense of a future. No way out. September comes along and mamãe passes on. This moment of intense grief bring me and my wife close together. The closest we’ve been in more than a while. For a while … Read More >

By on February 5, 2011

This is the fifth and last installment of the Pictorial History of the  Brazilian Car, a five part series, brought to you by our boy in Brazil, Marcelo de Vasconcellos. Part one one took you back to the beginnings, part two did let you revisit the turbulent 60s. Part three took your to Brazil’s malaise years, with nothing more than facelifts. Part four took you to a Brazil of change. The fifth and last part finally brings you to the past decade.

The 00s

The Workers’ Party finally elected their eternal candidate, Luiz Inácio Lula da Silva, as President. Before he took power, there was some panic and almost 5 reais were necessary to buy a dollar. Inflation seemed to be back. Read More >

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