Category: Audi

Audi Reviews

Audi, a subsidiary of Volkswagen, is a German manufacturer with a long and storied history. Audi evolved from the takeover of NSU Motorenwerke AG and Auto Union, which was comprised of Audi, August Horch, DKW and Wanderer - each represent one of the four circles in the Audi emblem.
By on September 21, 2017

New Volvo XC40 - exterior - Image: VolvoOf the 1.4 million new vehicles sold in the United States of America each month, premium auto brands account for slightly more than one out of every ten new vehicle acquisitions.

More than 55 percent of the vehicles now sold by premium auto brands in America are utility vehicles. Of the nearly 100,000 luxury SUVs/crossovers sold in America each month, 7 percent are subcompacts, vehicles positioned below the compact BMW X3, Mercedes-Benz GLC, Audi Q5, and a variety others.

It’s a sliver of a slice of a chunk of a pie. But that sliver is growing far faster than the overall U.S. auto market, far faster than the U.S. luxury vehicle market, and far faster than the U.S. luxury SUV/crossover market.

Into that four-vehicle premium subcompact crossover segment now jumps the Volvo XC40, timed to roughly coincide with the arrival of the Jaguar E-Pace. It’s a segment that, to date, no automaker has yet found a way to dominate. Read More >

By on September 20, 2017

2017 Subaru Impreza sedan and hatch - Image: SubaruThrough the first eight months of 2017, consumers across America have acquired 12 percent fewer new passenger cars than during the first eight months of 2016.

That’s a drop of 565,000 sales, a rate of decline that stands in stark contrast to the U.S. auto industry’s 4-percent year-over-year light truck improvement. Cars now account for just 37 percent of all auto sales, down from more than 50 percent as recently as 2012. But it’s not all doom and gloom. Some auto brands are selling more cars this year than last, and a wide variety of cars are accelerating their sales pace. Subaru, for example, has already sold 17,981 more Imprezas in 2017 than in the same period of 2016.

So we’ve compiled a list of every passenger car that’s making meaningful headway in America’s anti-car market — the cars that are selling more and more often even as many of their competitors suffer under the weight of a pro-F150, pro-RAV4, pro-Escalade ESV wave.

The list is not very long. Read More >

By on August 31, 2017

Stephan Winkelmann Audi RS5 - Image: AudiAccording to a report in Autocar, the rise through Volkswagen Group ranks accomplished by Audi Sport CEO Stephan Winkelmann will continue in 2018.

Formerly a Fiat employee, the 52-year-old Winkelmann became famous in the auto industry during his decade-long run as president and CEO of Lamborghini. Winkelmann then took over at Audi’s Quattro performance division in March 2016 before changing its name to Audi Sport. But the Rome native’s tenure at Audi Sport will reportedly be cut short by Volkswagen Group’s need to fill the lead position at its flagship brand, Bugatti.

If Autocar’s sources are right, look for Winkelmann to take over at Bentley in 2019, as well. Makes you wonder: Winkelmann has climbed from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s next? Read More >

By on August 29, 2017

Audi logo badge emblem

Audi announced a rather high-level reorganization of management on Monday as it continues grappling with life after Volkswagen Group’s diesel-emissions scandal.

The automaker is still on the receiving end of numerous criminal investigations and vehicle recalls, as well as criticism from unions. But four of its board members aren’t coming along for the ride. Audi AG is replacing CFO Axel Strotbek, production chief Hubert Waltl, human resources head Thomas Sigi and sales chief Dietmar Voggenreiter, effective at the end of this month.  Read More >

By on August 24, 2017

Audi A8 naming numbering, Image: Audi AG

Remember the good old days, back when the numerical part of a car model’s alphanumeric name usually referred to its placement in the lineup or engine size? That went out with powdered wigs and polio. Get with the times. You can’t even count on Mercedes-Benz or BMW to follow through on that anymore.

Audi, however, seems to be blazing a confusing new trail, one that hopefully doesn’t become the norm within the industry. The automaker announced today it will tack an extra number onto existing alphanumeric names, describing not the displacement, not the wheelbase, but the specific vehicle’s power ranking within the model’s range — using a two-digit number (which means nothing on its own) as a signifier of the vehicle’s horsepower.

Prepare to feel nostalgic. Read More >

By on August 22, 2017

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Confirmation bias can be a tricky thing to overcome in this business. You might not know this, but some people in this business think I have a bit of a preference for the Blue Oval. Some of my frenemies in the automotive journalism world have accused me of being pro-Honda. As for me, I’d like to think that I can objectively evaluate any car, but let’s be realistic here — we’re all humans. We have experiences and biases that rear their ugly heads even when we are doing our damnedest to shove them deep down inside ourselves.

But there’s a entire class of car I personally find reprehensible, for no other reason than I find the types of people who drive them to be, well, reprehensible. When I think “Luxury Compact CUV,” I think “Basic Bitch.” These vehicles serve no actual purpose. In most cases, they have less space than their compact car siblings, worse gas mileage, and prices that soar at least $5-7k higher. The only reason to purchase or (more likely) lease such a Basicmobile is to fit in with the other SAHMs in your subdivision who have seamlessly transitioned from college frat mattress to PTA vice-president in only 10 years flat. When a female friend of mine texted me recently with, “What do you think about the Audi Q3?” my response was so vile that I can’t put it into print (and if you think about the things I’ve written, that’s saying something).

As a result, I was absolutely determined to hate the 2017 Audi Q3 Premium when I selected it from the Emerald Aisle at Miami International Airport. There was only one problem with drinking this particular flavor of haterade.

It’s a pretty damn good car.

Read More >

By on August 3, 2017

2017 Audi A4 Lake Of Shining Waters - Image: © Timothy CainOne year ago, Audi Canada delivered a 2017 Audi A4 2.0T to my driveway. In the official TTAC review, it was my mission to declare everything that was wrong with the fifth-generation A4.

“But there’s a problem with that strategy,” I wrote in September 2016, “because there isn’t much wrong with the 2017 Audi A4, a car that I believe has shot to the top of its segment.” One week with the Audi A4 revealed only a few faults, all of which were minor.

Fast forward to August 2017, however, and I’ve relocated to another province. Audi Canada saw fit to deliver another 2017 Audi A4 2.0T Quattro to my driveway, almost identically specced out. This time, a scheduling quirk means the A4 hangs around Margate, Prince Edward Island, for two weeks.

If a one-week stay in an urban environment couldn’t expose the B9 Audi A4 as an overpriced, underbuilt, upmarket Volkswagen, could a two-week visit to the rough-and-tumble red dirt roads of rural Prince Edward Island do the trick? Read More >

By on July 17, 2017

1976 Audi 100LS in Colorado wrecking yard, LH front view - ©2017 Murilee Martin - The Truth About Cars
The Audi 100 was the car that made most Americans aware of the Audi brand for the first time. The 100 wasn’t particularly reliable in American hands, to put it mildly, and most examples were long gone by the time the 1980s came to a close.

Here’s a long-neglected ’76 that just showed up in a Colorado Springs self-service wrecking yard. Read More >

By on July 8, 2017

2014 audi a6 tdi engine

American investigators, hot on the trail of Volkswagen Group executives and managers with dirty hands, haven’t had the easiest time bringing suspected emissions scandal conspirators to trial. Germany doesn’t extradite citizens facing charges in other countries, making justice a tricky pursuit for U.S. authorities.

So far, only two players in the diesel deception find themselves in the arms of U.S. law enforcement— James Liang, a former executive who worked in California (and has pleaded guilty to conspiracy charges), and Oliver Schmidt, a former U.S. environmental liaison who previously worked out of VW’s Michigan emissions office. Federal agents nabbed him during a Miami layover as the German national returned home from a tropical vacation in January. Six others remain safely in Germany after a U.S. indictment.

Well, expect another trial now. Earlier this week, Munich police arrested an Italian national, Zaccheo Giovanni Pamio, the former head of thermodynamics at Audi’s engine development division. It’s the first diesel-related arrest in Germany and Pamio’s citizenship means he’s a candidate for extradition to the United States.

Now charged in connection to the scandal, American authorities hope Pamio squeals on his bosses at Audi. As for his involvement, the federal government alleges Pamio and others decided a premium sound system was a better use of vehicle space than a proper emission control system. Read More >

By on June 30, 2017

2017 Audi RS3 sedan red - Image: AudiWhether A3 and Q5 and Allroad drivers in 2017 know it or not, much of Audi’s modern reputation is built upon a foundation cemented by the Audi Quattro rally car in the 1980s.

In the capable hands of drivers such as Hannu Mikkola, Stig Blomqvist, and Walter Röhrl, Audi brought dominant traction to the World Rally Championship and eventually found traction in the marketplace as well.

Fast forward to 2017 and Audi consistently reports meaningful growth in the North American market. Audi sales in the United States have grown in seven consecutive years, more than doubling since 2010. And while U.S. auto sales are dipping in the first half of 2017 — including declines at the only three premium brands that outsell Audi — the Audi brand is up 7 percent, year-over-year.

Audi’s methodology has been well and truly copied by many of its rivals. Quattro isn’t the only all-wheel-drive brand in town. Badges for 4Matic and xDrive are common on the trunklids of many a Mercedes-Benz and Audi.

How then can Audi stand out from the pack? With its high-performance models, the RS variants, Audi may well drop Quattro all-wheel drive on some models in a bid for rear-wheel-drive performance supremacy. Read More >

By on June 20, 2017

2017 Audi TTS profile - Image: © Timothy CainAs an automobile journalist, I’m supposed to qualify certain statements.

This car is gorgeous, I might say, but only with an asterisk that denotes beauty being in the eye of the beholder. This car is gorgeous, I might say, but not as gorgeous as its predecessors, and then I’d draw your attention to the fine print where I describe my lack of a fine arts degree.

Whatever.

The 2017 Audi TTS is gorgeous. Even more stunning than the exterior is the interior.

Yet just because the third-generation TT continues to major in the arts doesn’t mean Audi completely forgot to educate the TT in the modern STEM curriculum.

The Audi TT has always been focused more on style than substance. But the 2017 TTS is more than just a pretty face. Read More >

By on June 17, 2017

2017 Audi Q7 blue front

Audi’s European introduction of the beastly SQ7 SUV caused no shortage of speculation last year. Even as Volkswagen Group’s emissions scandal raged, many hoped the raw power of the SQ7’s cutting-edge diesel engine would be enough to compel Audi to bring the model stateside.

Waiting followed. Then, even more waiting. Audi told excited journos it hadn’t greenlit the model for a U.S. launch, despite its very marketable 435 horsepower and 664 lb-ft of torque — power made possible by 4.0 liters of displacement, two turbochargers and a lightning-quick electric supercharger.

Late last year, Volkswagen CEO Herbert Diess put the chill on expectations, telling everyone it wasn’t likely they’d ever see a new diesel Volkswagen product in the United States. This, despite current advancements in diesel technology. It now seems any hesitation the automaker might have felt about that proclamation has evaporated.

Diesels? Dream on. Read More >

By on June 15, 2017

2017 Audi Q7 blue front quarter

I was incredulous. My eyes must have been deceiving me. The number at the top of the page surely did not belong with the number at the bottom of the page. I rubbed my eyes, took another swig of the awful office coffee, and looked again at the window sticker that arrived in my inbox.

The price was indeed right. Audi would be delivering a $58,725 Q7 to my door the next day.

However, the 2.0T nomenclature at the top of the page was a shock. A three-row luxury SUV from a premier German manufacturer with a four-cylinder engine under the hood? Inconceivable. Can the two-liter turbo really move this big SUV with Teutonic aplomb?

Read More >

By on June 10, 2017

2017 Audi Q7, Image: Audi AG

As Audi pushes new and refreshed product out the door in a mad rush, hoping to create the youngest lineup of any German automaker, it can’t ignore the requests of brand loyalists. In the United States, those buyers want one thing more anything else: a bigger SUV.

The three-row Q7 is nice, but in the land of Expeditions and Suburbans, it simply doesn’t measure up. Space-obsessed German vehicle aficionados can climb into a Mercedes-Benz GLS and enjoy more room. Naturally, Audi isn’t about to let an opportunity slip away.

It also wants to do something about those pesky buyers who want more cargo room, but won’t drive an SUV. Read More >

By on June 1, 2017

Audi A8 2017, Image: Audi

There’s a bit of an automotive renaissance occurring just below the radar. While pure electrics and plug-in hybrids garner endless headlines, several luxury brands are sneaking more mild hybrid arrangements under their vehicles’ hoods via a 48-volt electrical system.

Audi is a firm believer in the technology and is making moves to implement the system in numerous vehicles in its lineup, starting with the fourth-generation A8 arriving later this year. Combining regenerative braking with a small lithium battery and belt-driven alternator, the system harnesses wasted energy and is a more affordable way to tap into the benefits of hybridization. So affordable, automakers are using the KERS-like system on models as standard equipment, not a optional extra.

In this regard, Audi’s A8 is no different. The next generations of the A6 and A7 will also use the technology. Read More >

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