UPDATED: Chevrolet Sonic Dead In Canada, Report Claims

Steph Willems
by Steph Willems

As our previous story detailed, new car buyers are leaving the passenger car market in droves, so it’s not surprising to see automakers getting up and leaving the party. General Motors capped off 2018 by announcing its intention to drop six car models, leaving the fate of its remaining sedans and hatches in question.

North of the border, it seems a seventh model has disappeared before the other six even got a chance to get their coats and boots on. According to GM Authority, citing multiple sources familiar with GM’s operations, the Chevrolet Sonic’s life has come to an end in Canada. How long will it last in its home country of the United States?

Built at GM’s Orion, Michigan assembly plant alongside the electric Bolt, the Sonic always stood in the sales shadow of its larger sibling, the Cruze. New models shun the ballsier, second-generation 1.4-liter turbo inline-four found in the Cruze, preferring to stick with a naturally aspirated 1.8-liter and first-gen 1.4L. Offered as a rarely-seen sedan or a hatch, the car appeared in 2011 as a 2012 model.

GM Authority claims the model’s discontinuation in Canada isn’t just a rumor (GM Canada has not yet confirmed it), as the model’s sales show a steep decline in the latter months of 2018. November sales north of the border totalled 12. The month before, 37. As well, the company’s Canadian consumer webpage shows no 2019 model, while the American page shows the 2019 model and its modest price increase compared to last year’s model.

It’s worth noting there’s no 2019 Cruze sedan or Malibu found on the Canuck page, either, though buyers can apparently find $3,000 in incentives for the latter model. We’ll update this post if and when we hear back from GM.

Reports last year suggested the Sonic would soon leave Chevy’s lineup, but the appearance of a 2019 U.S. model poured cold water on the issue. While a 2019 model lives on in America, GM’s decision to scrap car nameplates and the overall market trend towards crossovers and trucks leaves its future in serious doubt. Orion’s valuable American plant space is wasted on the Sonic; the facility will likely become home to GM’s future electric car models.

Yesterday’s reporting of fourth-quarter 2018 sales saw the Sonic fell 55.7 percent in the U.S. compared to a year earlier. The model’s 2017 sales were just a third of what they’d been just a few years earlier, and 2018 brought the tally even lower.

Update: Ester Bucci, senior communications manager for GM Canada, confirmed in an email to TTAC that the Sonic will indeed bow out of the Canadian market once 2018 models dry up on lots. “This change will allow Chevrolet to focus our car strategy in areas where there is more customer interest, specifically the Spark in the Small Car segment where we see volume and market share opportunities moving forward,” Bucci wrote.

[Image: General Motors]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 47 comments
  • Jeff Weimer Jeff Weimer on Jan 04, 2019

    No Sonic in Canada? It's done in the USA.

  • Jeff Weimer Jeff Weimer on Jan 04, 2019

    This is a long-term trend towards utility in vehicles. From at least the 50s through the 80s the 2-door coupe was what was desired - everything was diseinged with 2 doors first and 4 as an afterthought. In the 90s the sedan became prominent and the coupe faded away. Now the sedan is falling away to the similar sized CUV - which has more everyday utility. At current prices, wouldn't you want the most usefulness you can get? Why not a high-riding wagon?

  • THX1136 That's so cool. This one is close to what I had accumulated with the 84 Shelby Charger I owned. Since it only had a 5 digit odo no one would know it had over 406k. I kept track of everyplace it turned over with only 2 still lodged in my 71 yo brain. If I had taken care of it cosmetically as well as I did mechanically I still think I could have gotten to 500k which was a goal I set for myself. The Toyota mentioned is quite impressive at over 900k. Thanks for the write up, Murilee!
  • Kwik_Shift_Pro4X Nice to see. I like the Top 10 list and seeing "80s Mercedes" within.
  • Redapple2 jeffbut they (gm) dont want to ... their (gm ) pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. (gm has )More truck profit than the other 3 (manufacturers (ford, ram , toyota)). (The combined sales of ) Silverado + Sierra+ Tahoe + Yukon sales = (yields ) 2x ford total (profit from trucks) @ $15,000 profit per. (therefore gm has )Tons of $ (money ) to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire. (expound / corrections )
  • UnoGeeks Great information. Unogeeks is the top SAP ABAP Training Institute, which provides the best SAP ABAP Training
  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
Next