Kia Plans to Tighten up Its Product Line, Offer 'GT' Versions

Steph Willems
by Steph Willems

Kia plans to let its sister division handle the sensible grocery getters and track-ready racers (assuming Hyundai’s N-Division bears fruit), while it churns out hotter “normal” cars.

According to the automaker’s performance development chief, Kia plans to offer a global GT line of its most popular vehicles, boosting the models’ performance and appearance, Autocar reports.

Albert Biermann made the comments at the opening of the automaker’s new Korean test track. The company’s horribly named ProCeed GT hot hatch has been on sale in Europe for several years, so Kia’s global lineup is due for some excitement, Biermann said.

Expect GT-badged models to appear alongside their vanilla siblings, starting with the Optima GT. Sporting the same 2.0-liter turbocharged four-cylinder as the Optima SX, the GT version adds suspension, steering and tire upgrades. Also on tap: a Rio GT, designed to take on the Ford Fiesta ST. We don’t know yet whether the Rio gets a power boost.

“Kia is meant to be more emotional than Hyundai and we have to make cars that reflect that when you drive them,” Biermann told Autocar. “Hyundai is the quieter brand, that’s why the N-Division was created, because the brand cannot stretch as far. Kia can stretch much further, and I think we will be able to do more aggressive cars.”

Admitting that “GT is not right for all Kia models,” Biermann said he wants a Sportage GT, but hasn’t received approval for a hotter version of the brand’s stalwart crossover.

Improvements to the Optima GT prototype began last summer, after Biermann complained to engineers about its performance.

The report doesn’t say when we can expect GT-branded models on these shores, but it’s clear that Kia’s upcoming premium sedan (which rides on the Genesis G70 platform) will not carry the GT name.

[Image: Kia Motors America]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 23 comments
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
Next