NYIAS: 2017 Subaru Impreza - A Refined Scrapper Straight Outta Indiana

Steph Willems
by Steph Willems

It’s longer, lower, wider, and yes, more global than before.

Subaru has unveiled the next generation of its perennially popular Impreza, adopting a more contemporary style while placating purists who worried their fun compact could become too beige.

Revealed at the New York Auto Show in sedan and five-door guise, the 2017 Impreza brings tasteful, flowing lines to a body that once delighted in being chunky. There are more subtle curves here than a coastal highway.

Keeping with the trend of steadily expanding compacts, the Indiana-built 2017 Impreza gets a slight stretch in every direction but height. The new model, which is the first to ride atop the Subaru Global Platform, gains an extra inch of wheelbase and 1.6 inches of length, as well as 1.5 inches of width.

About that platform — it’s stiff. Really stiff.

Subaru claims the new architecture gives the Impreza a 70-percent increase in structural rigidity, which is something you want if you’re making spirited use of the brand’s standard symmetrical all-wheel drive. It also absorbs more energy in a collision, which is something you want, but hope to never need.

A revised suspension with a rear stabilizer bar mounted directly to the body is designed to reduce body roll by half. If all this is still too vanilla, the Impreza 2.0i Sport throws in suspension tuning, larger wheels and Active Torque Vectoring.

Under the hood, a Boxer engine remains, much to the relief of enthusiasts worried an engine would show up with its cylinders standing in a neat row. The 2.0-liter flat-four now has direct injection, providing a modest bump in horsepower, from 148 to 152.

In uplevel trim, the continuously variable transmission gets a boredom-reducing seven-speed manual shift mode with paddle shifters.

Technology sees a big upgrade for 2017. The infotainment system adopts Apple CarPlay and Android Auto capability, as well as Near Field Communication (NFC) connectivity, keeping the Impreza competitive in a rapidly modernizing field.

Higher trim lines receive an eight-inch media screen and Starlink multimedia system, keyless access and other convenience goodies. Available safety technology includes automatic emergency braking, reverse automatic braking, and a host of laneholding capabilities.

If Subaru’s goal was to keep the Impreza current, it seems it marked every box on the checklist.

[Images: Subaru of America]

Steph Willems
Steph Willems

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  • Laserwizard Laserwizard on Mar 28, 2016

    Don't you have to be a lesbian to buy a Subaru?

  • Pete Zaitcev Pete Zaitcev on Oct 20, 2016

    I know someone who commutes in a Subaru Loyale with 315k miles. Kinda stopped caring about all the kvetching wrt boxers. But what bothers me most about this model is the danger it presents to the XV. The current one is about the right size, in fact I was thinking about buying one. But if it grows by the time I really start shopping in a year or two, it's going to be a serious negative. Might as well buy a Renegade then.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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