Update: Added background.
Volkswagen of America, in a bid to regain the trust of current diesel owners, will announce a prepaid card campaign on November 9, TTAC has learned.
The program, detailed to dealers Thursday in preparation of its public announcement, is aimed at current owners of affected TDI models regardless of whether they bought their car new or used.
Two prepaid cards will be offered to those TDI owners. The first one will be for $500 and has no restrictions on where it can be used. The second, which may be valued between $500 and $750, will be limited to use at Volkswagen dealerships.
According to our tipster, owners of affected models will need to visit their local Volkswagen dealership with proof of vehicle ownership to activate the prepaid cards.
Owners can find out if they qualify for the “TDI Goodwill Program” by going to www.vwdieselinfo.com and doing a VIN lookup on or after November 9. If they qualify, owners will then be asked to register to receive updates regarding future developments on their diesel vehicles.
The program is expected to apply only to four-cylinder diesels for now, though it could be expanded to 3-liter V-6 diesels later.
Representatives for Volkswagen of America could not be reached for comment.
The additional cash could be a plus for those looking to stay with the brand but get away from their diesel cars. Volkswagen announced October 31 that they would subsidize dealers to take in TDI vehicles on trade at pre-crisis valuations, on top of a $2,000 TDI owner loyalty discount announced October 2.