Volkswagen Canada Offering $2,000 Discount to TDI Owners to Buy Literally Any VW [Update]

Update: We finally heard back from Volkswagen Canada (though, as you can imagine, their media relations department is probably a tad bit busier than usual).

The $2,000 amount is being offered as a “loyalty discount” for current TDI owners, regardless of size or type of diesel engine, for any new Volkswagen, regardless of engine and fuel type (except for stop-sale models, obviously). TDI owners do not need to trade-in their EA 189-equipped cars to qualify.

We attempted as best we could to confirm the ‘discount-on-trade-in’ story and we were given evidence to support the original story in La Presse. However, the truth was to the contrary. We apologize for the error.

The article now reflects the update.

Volkswagen Canada is offering a $2,000 incentive for current TDI owners, regardless of the age of the car or type of TDI engine, toward any other new Volkswagen model.

La Presse spoke to a dealer in Montreal who stated that they are taking affected TDI models in on trade and offering the discount. However, the discount is being offered as a “loyalty discount” to all TDI owners, and a trade-in is not required.

The discount of $2,000 is automatically applied toward a new Volkswagen and is valid at any dealer in the country.

TTAC contacted two Canadian dealers who confirmed the discount was communicated by Volkswagen Canada on Thursday.

Volkswagen Canada is on a big sales push and offering large incentives this month to try and recover from the diesel emissions scandal. The brand saw a 20-percent slump in sales last month in Canada.

The affected TDI models as part of the diesel emissions scandal are still blocked from being sold until the investigation is completed. No recall information has been announced at this time for customers that wish to hold on to their affected vehicles.

[Image Credit: Volkswagen Canada]