Takata's Shigehisa Takada Publicly Apologizes For Airbag Crisis

Cameron Aubernon
by Cameron Aubernon

Spending a year out of the public eye since Takata’s airbag crisis exploded, president Shigehisa Takada publicly apologized for the situation Thursday.

Following the supplier’s annual shareholders meeting — where he made his last public appearance a year earlier — Takada bowed and apologized at a public conference over the eight fatalities and the hundreds of injuries caused by his company’s airbags over the past decade, Automotive News writes:

I apologize for not having been able to communicate directly earlier, and also apologize for people who died or were injured. I feel sorry our products hurt customers, despite the fact that we are a supplier of safety products.

Takada says his company is looking over ways to help those affected by the airbags, including the establishment of a compensation fund.

Meanwhile, shareholders took him to task for disappearing from the public eye instead of facing the music, the slow progress on the investigation into the root cause behind the catastrophic failures of Takata’s airbags, and the lack of dividends.

Regarding the last point, Takada says he hoped dividend payments would resume “as soon as possible” once the crisis was resolved, adding he intends to see through to the end as its president. He declined to speculate as to when the end of the crisis would come, stating “the analysis isn’t progressing very well” as far as the investigation goes.

The apology comes after FCA cut ties with Takata, bringing aboard rival TRW Automotive to supply the 4 million modules needed to replace the defect airbags. The decision was made on the basis Takata would continue to use ammonium nitrate in its airbags — the same chemical linked to the catastrophic failures — whereas TRW uses a safer chemical propellant in its units.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • ExPatBrit ExPatBrit on Jun 25, 2015

    A couple of weeks ago I debated with the usual suspects here who said that "this airbag deal" was much ado about nothing compared to the GM ignition switch recall. Government just picking on a poor Japanese company! Now it's side impact airbags too. With the worldwide exposure on this , Takata is probably going to go broke over this. I told you so!

  • Ccode81 Ccode81 on Jun 26, 2015

    why don't we simply unplug the fuse to disable the airbag, it's just a supplemental balloon device of seatbelt and shock absorbing body structure. I agree they mis behaved though, no one is brave enough to suddenly stop shipping this kind of product. Remember the shock of 2011 earthquake that OEMs had to stop the line just because of tiny parts not available? I'm not trying to screen them from blame, but as we all ask for more and more devices on car yet willing to deliver it in a blink, more and more of these problems to come out.

  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
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