By on January 23, 2015

Volvo-S60-Cross-Country-Live-Photos-01-550x366

The V40, V60 and upcoming S60 Cross Country models won’t be alone for too long, as Volvo plans to expand the Cross Country range.

Autocar reports Volvo’s vice president of product strategy Lex Kerssemakers was taken aback by the interest in the S60 Cross Country that recently bowed in Detroit, noting the potential for additional models to gain a few inches in lift, but without the need to enter XC territory:

The XC models are clearly for people who want an SUV; Cross Country models offer some of the benefits and looks, without the same capability or price. So long as Cross Country models have some capability — all-wheel drive, hill descent control — then they are giving customers what they want, and that is enough for them to be considered authentic.

Kerssemakers also noted that when production of the S60 Cross Country begins in the next few months, it will have been eight months since the high-riding sedan was conceived. He cites the automaker’s size and independence as factors in bringing the model to market as quickly as it did.

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11 Comments on “Volvo Considers Expanding Cross Country Range...”


  • avatar
    celebrity208

    I like the idea of jacked up sedans but I’m annoyed by this guy. XC = Cross Country homey! It was the origianl V70 “Cross Crountry” that was badged “V70 XC” that then turned into the XC70. It’s like he’s ignorant of his own company’s product history.

    • 0 avatar
      Chicago Dude

      I wouldn’t get too caught up in it. Clearly XC and CC are both acronyms for cross country but he’s got a job to do, and that is to create a differentiation between the two that people can understand.

    • 0 avatar
      Sigivald

      “The XC models are clearly for people who want an SUV; Cross Country models offer some of the benefits and looks, without the same capability or price. So long as Cross Country models have some capability — all-wheel drive, hill descent control — then they are giving customers what they want, and that is enough for them to be considered authentic.”

      He’s not ignorant of it.

      They’re now two DIFFERENT things, regardless of origins.

      Stuff changes over time.

      It’s OK.

  • avatar
    bultaco

    I think that Volvo would be smart to offer Cross Country versions of all of their cars and forget about competing with BMW and Audi in the performance/luxury area. Their luxury cars just aren’t standouts in any way. They could position themselves as a car for people who would buy a Subaru, but want something nicer, with an emphasis on sensibility and safety. That’s the foundation on which they built the brand in the US, and they haven’t really had a niche since they strayed away from that message.

    • 0 avatar
      Sigivald

      I dunno.

      I test drove a V60R against an X1 xDrive35 and Allroad, and found it competitive.

      (I mean, the better Audi for a 1:1 would be an SQ5, as the Allroad is underpowered in that arena, but at that point the Volvo is competing on price and still pretty good on power and interior and electronics.

      I still don’t quite comprehend why Audi doesn’t either sell an Allroad with the S4 engine or import the S4 Avant.

      Apart from “probably nobody would buy it”…)

  • avatar
    Richard Chen

    http://www.volvocars.com/uk/all-cars/volvo-v40-cross-country/pages/default.aspx

  • avatar
    CoreyDL

    “and that is enough for them to be considered authentic.”

    This reminds me of a quote from Office Space.

    “And that will make somebody do JUST enough – not to get fired.”

  • avatar
    Sigivald

    C30 Cross Country.

    You heard it here first.

  • avatar
    28-Cars-Later

    “it will have been eight months since the high-riding sedan was conceived”

    So it took eight months to put a lift kit on an existing model?

    • 0 avatar
      JohnnyFirebird

      That’s a pretty short amount of time. But it’s weird that they’re pitching this as a new model and start of their next-generation push when it’s a refreshed 2011 S60 with differences in cladding and ride-height. I wonder if they’re using this as a stop-gap due to not hitting benchmarks for the Every Car Will Be New In 2017 promise they’ve been pushing.

      And nope, I haven’t heard anything for or against this idea. We’ve pre-ordred a few V60 CCs already but no S60.


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