Trailing behind premium powerhouses BMW, Mercedes-Benz and Lexus in annual U.S. sales thus far in 2014, Cadillac is planning a two-pronged counterattack for 2015.
Bloomberg reports chief engineer Dave Leone informed reporters at the 2014 Pebble Beach Concours d’Elegance that Cadillac will unveil a top-of-the-line RWD vehicle similar to the 2013 Elmiraj Concept, as well as a redesigned SRX. An ATS-V is also in the works, according to Leone.
Speaking of the ATS, the compact vehicle has been leading the brand’s overall sales decline alongside the behemoth XTS, both falling down 20 percent through the end of July. Meanwhile, the SRX is doing well for itself, with sales climbing 16 percent in the same period for the premium crossover.