Question Of The Day: What Does Japan Know About Fuel Cells That We Don't?

Derek Kreindler
by Derek Kreindler

A new report from Reuters highlight’s the Japanese auto industry’s increasing focus on hydrogen fuel cells, a technology that has long been written off as dead by many industry observers and battery electric vehicle advocates.

Reuters reports

Japan’s government and top carmakers, including Toyota Motor Corp, are joining forces to bet big that they can speed up the arrival of the fuel cell era: a still costly and complex technology that uses hydrogen as fuel and could virtually end the problem of automotive pollution…With two of Japan’s three biggest automakers going all in on fuel cells, the country’s long-term future as an automotive powerhouse could now hinge largely on the success of what they hope will be a key technology of the next few decades.

While Nissan is a notable holdout (pursuing battery EVs like their signature Nissan Leaf), Toyota and Honda are pursuing hydrogen as the alternative fuel of the future, and they have the backing of the Japanese government.

Prime Minister Shinzo Abe’s growth strategy… also included a call for subsidies and tax breaks for buyers of fuel-cell vehicles, relaxed curbs on hydrogen fuel stations and other steps under a road map to promote hydrogen energy.

While Honda has been promoting fuel cell technology since the 1990’s, Toyota recently abandoned their EV program in favor of focusing on hydrogen. Despite all of the criticism of hydrogen fuel cells, their cost and the lack of infrastructure, the technology is still alive in this corner of the automotive world – one that is arguably the leader in hybrid cars and alternative powertrains overall.

Industry scuttlebutt has it that Japanese OEMs are convinced that the cost of developing a hydrogen fuel station network is going to be cheaper than developing a 500 mile EV battery, but I’m still curious: what are we the public – and the hydrogen skeptics – missing out on that’s driving Japan to persist with fuel cell technology?

Derek Kreindler
Derek Kreindler

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  • Hybridkiller Hybridkiller on Jul 01, 2014

    Dead-end technology... Hmm... I know this is boring ancient history to some, but early pioneers of flight (Wright Bros etc) were widely and incessantly ridiculed for being fools and idiots.

  • Redav Redav on Jul 02, 2014

    "What does Japan know ... ?" Dumb question. What does the US know about corn-based ethanol that everyone else doesn't know? (Nothing, it's just a matter of money, votes, power, etc.). I don't know their money trail, and I don't really care. If Toyota continues down the path they seem to be, it will fail similar to how E85 is a failure. Hydrogen has a couple advantages over batteries, and batteries have certain advantages over hydrogen. Given those two technologies, batteries will win. For everyone wondering where the promised breakthroughs for batteries is, the same can be asked about the breakthroughs for producing hydrogen. I am also not yet convinced that water-vapor-as-exhaust will forever be considered "no pollution." When I was in school, CO2 was still not a pollutant. Being all-to-familiar with the effects of humidity and clouds on weather, I just can't buy casual claims that "It's natural" (like CO2) and "It constantly removed from the atmosphere" (like plants do with CO2). If it turns out that it's a complete non-issue, great! But if it turns out that water-vapor-as-exhaust also causes some form of climate change, will the scientific community ever be able to clean the egg off its face?

    • Hybridkiller Hybridkiller on Jul 02, 2014

      I wouldn't worry about water vapor in the atmosphere. #1, air temperature and barometric pressure determine how much moisture the air can hold, emitting more water vapor doesn't change that. #2, as soon as the air temp falls below dew point the moisture in the air condenses into liquid form - the planet is already literally covered with water so your vapor exhaust would be - wait for it... a drop in the bucket. The thing your theory misses is that CO2 has no liquid state and can't condense like water vapor does - drop the temp low enough and it goes straight from a gas to a solid ("dry ice"). At normal earth surface temps it remains a gas. I think the scientific community is safe from facial egg on this one.

  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
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