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Telling someone that you can run a car on hydrogen — a greenhouse gas — and emit clean water as the singular byproduct is already an extremely novel concept. You don’t need a laser light display or sideshow antics to make that fact more interesting or palatable. In the case of Honda, you absolutely do not need to include the disembodied heads of singing children bathed in light. In fact, the actual message might even become partially lost in the abyss of confusion you’ve created as people furrow their brows and wonder if someone has snuck a psychoactive drug into their beverage.
For reasons clearer to hired visual artist Adam Pesapane than myself, the 2017 Clarity Fuel Cell ad campaign uses a central theme of floating heads — frequently representing chemical compounds and molecular structures. The end result is as informative as it is unsettling, though it heavily favors the latter.
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A quick look at the automotive landscape of 2017 tells us that electricity, long relegated to golf courses and RC cars, is the chosen successor to gasoline and diesel propulsion. However, automakers are hedging their bets on the best way to create those electrons.
Despite a critically meager refueling infrastructure, hydrogen lives on as a potential source for that energy, and select automakers continue a quest to equip our future vehicles with containers of lighter-than-air gas. To this end, General Motors and Honda partnered up back in 2013.
Now, we know the next step in the two automotive rivals’ plan. Read More >
Jaguar Land Rover’s technical design director Wolfgang Ziebart is decidedly not a proponent of hydrogen-fueled vehicles.
Due to the amount of energy required to produce, cool, and then compress hydrogen for transportation and subsequent usage within a fuel cell vehicle, Ziebart is highly critical of its role as a practical automotive energy source.
Still, a minority of automakers disagree. Read More >
General Motors has rolled out a unique variant of its popular midsize Chevrolet Colorado pickup in advance of U.S. military trials scheduled to begin next year.
The Colorado ZH2, seemingly plucked from the set of a Mad Max sequel, has seen its frame and body stretched, reinforced and modified to within an inch of its life, and draws its power from a hydrogen fuel cell.
If this sounds like eco-nonsense, and you’re wondering when the U.S. Navy will announce a return to sail, hold on — there are tactical advantages to the vehicle’s powertrain. Read More >
Hydrogen fuel cell vehicles have been in development for as long as hybrids, but while one of those technologies can be found in any Walgreens parking lot, the other still occupies a tiny micro-niche in the marketplace.
Besides the lack of refueling infrastructure, hydrogen-powered driving is hindered by the high cost of fuel cells. After receiving $6 million from the feds, Ford Motor Company and the Los Alamos National Laboratory hope to change that, the Detroit Free Press reports. Read More >
Fiat Chrysler Automobiles CEO Sergio Marchionne likes to keep people guessing, which is no surprise to those following the rapid-fire product changes at his company.
With his company’s fortunes buoyed by sales of thirsty Ram and Jeep vehicles, Marchionne remains fascinated and distrustful of electric automaker Tesla, telling Britain’s Car Magazine that the future of propulsion likely lies somewhere else.
The question is, what’s Marchionne doing about it? Read More >
BMW Group is laying out its game plan for the future, and it includes a lot of new electric vehicles.
Beyond the marketing buzzwords, there’s much similarity between BMW’s plan, released yesterday, and those of so many other automakers: building high-tech convenience and connectivity into their vehicles, diversifying their electric offerings, developing autonomous driving technology, and making the customer feel extra special.
The immediate effect on BMW’s rolling stock will be an expanded “i” range of all-electric or plug-in hybrid models, starting with a convertible version of the i8 and a longer-ranged version of the i3 by the end of this year.
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The world needs to be saved, but who wants to spend more money doing it?
That, cash lands on Takata-plagued dealers, Tesla takes to the track, BMW wants you in and out fast, and Volkswagen dreams of slaying the Prius … after the break!
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After seemingly using up its legal arsenal against Volkswagen, the U.S. is pulling its backup out of an ankle holster and taking another shot.
That, Kia and Hyundai might get a Korean competitor, Mercedes-Benz is feeling charged up, Audi is still a fuel cell fan, and Volvo wants to standardize EV recharging … after the break!
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The man in the middle of GM’s faulty ignition switch has finally spoken, and the word “mistake” came up at least twice.
That, does anyone have the number for Google, GM and Honda may join forces, and take a cab … after the break!
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Lexus took the wraps off its LS Concept in Tokyo on Tuesday to showcase the automaker’s big plans for its flagship sedan.
The car — which is about as long as a 1995 Cadillac DeVille Concours — boasts a hydrogen power plant to drive all of its wheels, an “advanced human interface” to recognize hand gestures, and a spindle grille the size of Rhode Island.
The concept shows the direction Lexus designers may take for its future full-size sedan, including floating L-shaped lights in front and back. Read More >
Toyota officials insisted Wednesday that its hydrogen-powered cars, such as the Mirai, will comprise up to 30,000 sales by 2020, and will help the automaker eventually reduce emissions from cars it produces by 90 percent by 2050.
The Associated Press (via Detroit News) reported that the automaker said it would work with investors and governments to deliver on its promise of producing only a small number of gasoline-powered cars for small countries in 35 years.
“You may think 35 years is a long time. But for an automaker to envision all combustion engines as gone is pretty extraordinary,” Senior Managing Officer Kiyotaka Ise said, according to the AP.
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Lexus announced Friday that it would show a concept for “progressive luxury” at its Tokyo Motor Show stand when the show starts later this month.
The car, which Automotive News reported could be a concept for its flagship LS sedan, may be powered by a hydrogen fuel cell, hybrid or Bernie Sanders.
Lexus may also need to update its CT 200h, which is based on the Prius. Toyota is rolling out its new 2016 Prius, which will be the first car based on Toyota’s new global architecture. The CT 200h went on sale in 2011 and hasn’t changed much since.
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Honda took the wraps off its hydrogen-powered FCV sedan Wednesday. It that will pick up from where the FCX Clarity left off last year.
The FCV will be shown Oct. 28 at the Tokyo Motor Show this year, alongside the automaker’s NSX and Civic Type R. (Any bets on what goes on sale first?) However, it probably won’t be called the FCV when it goes on sale next March in Japan in sometime after in the U.S. Like the FCX Clarity, the FCV may not have much of a life outside California — that’s really the only state with a semblance of hydrogen fuel infrastructure.
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A U.S. Senate committee for transportation passed along a bill Thursday that included provisions to help domestic automakers develop and build cleaner vehicles, the Detroit News is reporting.
The proposal, dubbed the Vehicle Innovation Act, was included in a larger clean energy bill taken up by the committee. The Vehicle Innovation Act would set aside $313.6 million next year for research and development of hybrid technology, battery development and alternative fuels such as natural gas. Funding would increase by 4 percent every year up to 2020.
Nearly all major U.S. automotive lobbies representing manufacturers supported the proposal. Read More >