Genesis Motors doesn’t exactly have the most diverse lineup in the industry. Hyundai may have only cut it loose as a standalone brand a couple of years ago, but its current showroom offerings amount to a full-sized luxury sedan and its little (midsized) brother. Genesis is working on fleshing itself out, though. The brand has plans to bring six new models to market before 2021 — including two all-important sport utility vehicles.
Providing us with a “subtle glimpses into the bold future,” Genesis has brought its GV80 Concept SUV to the New York International Auto Show. But if this is supposed to be a taste of what’s to come from Hyundai Motor Group’s premium luxury brand, there is reason to worry about its future. It isn’t because the concept is a plug-in hydrogen fuel cell electric — although a case could be made — but because the path its styling has taken is more than a little perplexing. Read More >