Detroit Three Lead The Charge In Chinese SUV Boom
Long after the first SUV gold rush in the United States, the Detroit Three are gearing up for a second gold rush, this time in China.
Automotive News reports SUVs and crossovers have snagged 19 percent of the local market in 2013 as the once-dominant luxury sedan market fell from 47 percent in 2000 to 15 percent. General Motors forecasts as many as 7 million SUVs will leave the showroom by 2020, with president Dan Ammann noting that 60 percent of first-time buyers in China bought an SUV last year. Further, Ford credits crossovers for a sales surge of 49 percent in 2013, pushing Toyota out of the No. 5 slot in a local market that views SUVs and crossovers as being, in the words of Chevrolet dealer He Sei, “sportier, more fashionable and more youthful” than other vehicles.
To capitalize upon the upcoming boom, GM brought the Chevrolet Trax to last week’s Beijing Motor Show with plans to add 10 SUVs during the next five years, while Ford introduced concept versions of the body-on-frame Everest and Lincoln MKX crossover, both of which will soon see production. Finally, Fiat Chrysler Automobiles will resume Jeep production in China through a joint venture with Guangzhou Automobile Group Company, with three models due in 2015.
Meanwhile, Lexus, Audi, Hyundai, Volkswagen and Citroen are following the Detroit Three’s lead into the Chinese SUV/crossover market, bringing a number of concepts and production-ready vehicles to Beijing. That said, they will have a hard battle against the three U.S. automakers, as SUVs and crossovers have been their bread and butter since the first rush in the early 1990s through the late 2000s.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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I dunno, I think the MKX is a pretty awesome looking car/truck. Cruck? Let's go with cruck. It's a great looking cruck.
I'm going to peg 2005 as the height of most companies having a decent, nice looking SUV selection. After that we go downhill into gaudy, over-styled large SUVs, or pointless tall-wagon CUVs.
I am delighted by any development that promotes global market domination by tall vehicles. May the Chinese continue to grow in both physical stature and purchasing power.
I think this will be great for Lincoln. If the Chinese love Buick they will love the ride and styling of Lincoln. The new MKX and MKC aren't game changers but the MKC looks better than its Ford Escape sister and the MKX looks leagues better than its older model or the Edge. Buick is the Chinese hottest luxury brand and I think the Last Emperor owned one nearly a century ago, so if the Chinese like Buick Lincoln will be a step up. Also with Lincoln going to China they have the opportunity to hopefully take a few more risks in designing cars since the Chinese have different needs and tastes.