By on April 15, 2014

2013 Cadillac Elmiraj Concept

In light of General Motors’ recent announcement of a $384 million investment in its Detroit-Hamtramck Assembly Plant, two vehicles from Cadillac and Buick could wind up being produced alongside the next-generation Volt.

Edmunds reports IHS Automotive senior analyst Stephanie Brinley expects Cadillac’s all-new flagship to be produced in late 2015, with the Buick LaCrosse — currently assembled in Fairfax, Kan. — joining the flagship in 2016 for the latter’s next redesign.

Though GM hasn’t said much about the flagship, industry insiders claim the vehicle will be aimed at the Audi A8, BMW 7 Series, Lexus LS and Mercedes S-Class, and may be priced as much as $100,000.

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109 Comments on “Cadillac Flagship, Redesigned LaCrosse To Be Made In Detroit By 2016...”


  • avatar
    Lie2me

    So, make it already. It’ll just get blasted for really being a tarted-up Buick/Chevy or whatever

    • 0 avatar
      SayMyName

      And rightfully so. This only makes sense from a cost amortization perspective, and it goes to follow that Cadillac’s so-called S-Class killer will inevitably share a platform and/or components with the Buick and Gen 2 Volt.

      How’s that for clarity of purpose?

      • 0 avatar
        bd2

        The Cadillac flagship will be on a new RWD platform (Omega) – which will likely underpin one or 2 additional models (a coupe, a 4-door coupe and/or CUV).

      • 0 avatar
        Carlson Fan

        Maybe next time do a little research before posting inaccuracies. The Gen 2 Volt will use the same platform as the new Cruze.

        • 0 avatar
          SayMyName

          “Cadillac’s so-called S-Class killer will inevitably share a platform AND/OR components with the Buick and Gen 2 Volt.”

          And perhaps you should take a reading comprehension course before blindly rushing to the defense of your favorite GM pet project/technological boondoggle?

          • 0 avatar
            bd2

            Gen 2 Volt is FWD-based and the Omega flagship is RWD.

          • 0 avatar
            Carlson Fan

            My reading comprehension is just fine. Do you understand the differences between a RWD & FWD platform?

          • 0 avatar
            SayMyName

            Do you understand the meaning of AND/OR? Jesus, it’s like attempting to reason with a petulant toddler…

            I also notice that you’re deliberately ignoring the primary meaning of my post, which I shall repeat again for your benefit: given GM’s past history, having these disparate car lines assembled under one roof will inevitably mean that lower-line components will find their way into the so-called Cadillac “flagship.” Good luck with that at $100K.

          • 0 avatar
            kenzter

            Not necessarily. The Regal and Camaro roll of the same line in Oshawa. GM isn’t as low tech as people like to believe.

          • 0 avatar
            SayMyName

            “GM isn’t as low tech as people like to believe.”

            Well, “people” can point to decades upon decades of evidence to the contrary.

            As such, it’s a safe bet that the so-called Cadillac “flagship” will share far more with lowlier GM products than, say, you’re likely to find Mercedes CLA bits in the S-Class. That’s just the way GM always operates; it’s (in)bred into the company.

      • 0 avatar
        danio3834

        It’s clear by now that the Cadillac flagship won’t share anything with the Volt. Hamtramck has built a large variety of vehicles at once in the past and continues to do so today.

        The fact that a large RWD car and a small FWD one could roll out of the same building doesn’t necessarily mean they will share anything.

  • avatar

    This makes no sense, and if Rick Kranz is in New York tomorrow I’ll ask him about it. (I don’t know Rick personally, but I know other Edmunds folks.)

    Why would the Cadillac flagship — which is to be built on GM’s new Omega platform, which is an enlarged/evolved version of its Alpha RWD platform — not be built at Lansing Grand River with the Alpha-based vehicles? Why would GM instead choose to build it at a plant that builds FWD sedans and the Volt family?

    Occam’s Razor suggests that the “two unnamed vehicles” to be built at Detroit-Hamtramck with the Volt are far more likely to be the next-gen Opel Ampera and Cadillac ELR (or whatever the next Volt variants are), no?

  • avatar

    …especially since there are hints that GM is gearing up for a major expansion of the LGR plant.

    http://www.lansingstatejournal.com/article/20140306/BUSINESS/303060025/GM-build-162M-stamping-plant-Lansing-Grand-River-add-65-jobs

  • avatar
    mechimike

    Bonus points if you can correctly pronounce “Hamtramck”.

  • avatar

    I don’t believe that Cadillac has what it takes to make a car that rivals the S class.

    They always go cheap where it counts:

    - there should be massagers in the seats.
    - CUE sucks and could only be made better buy making it simpler- rather than looking luxurious.
    -The XTS and CTS should have powered head rests and powered by cushions.
    - no optional V8 means that it ain’t no Cadillac!

    The new W-222 is at the absolute top of the heap of cars (below $110,000)

    That said: the new interiors are probably the best that I’ve seen in any American car…ever.
    I feel far more comfortable in the XTS than the Audi A8 or the BMW 7.

    • 0 avatar
      CoreyDL

      Do you keep your 8 or 9 repetitive comments regarding the Chrysler 300, Tesla, and Cadillac stored in a Word document? You really should.

    • 0 avatar
      probert

      You know you’re on a car blog when they start talking about massagers in the seats.

    • 0 avatar
      ellomdian

      Alright, I’ll bite…

      1. At no point in the storied history of seat-massagers has Cadillac ever seriously build a 7/S fighter. Hell, big news was made when they took a pot-shot at the 5 with the ATS. So it stands to reason that they have not yet ‘cheaped out’ when it comes to that particular ‘feature’ (and I know a few people who used their fancy seat fingers approximately twice the week they bought the car, and never again.)

      2. Have you actually used Mercedes infotainment system? Like, for more than a week? It’s a god damn nightmare, and unforgivable when BMW made most of the same mistakes with a first-gen iDrive almost a decade ago. At this point, only Chrysler and BMW are really known for a Good system.

      3. Good suggestion! It goes right there with the heated/cooled seats and the ass-grabber. aka “GM should probably build a very good modular seat that sees profitability by being cross-compatible with multiple cars, but there hasn’t been a vehicle yet in their line that justifies the initial investment, since their seat upgrades are mostly performance-focused.”

      4. BTRS rages about cheaper spark plug replacement costs, again. The V8 as anything other than a status symbol is dead for this generation, and the Turbo-6 reigns supreme. Audi started it, BMW acknowledged it, and I will be very interested to see the S-Klasse numbers globally this fall.

      At least you nailed the W-222. Mercedes simply ignored the segment and took a shot at Rolls – I have to wonder if they (quietly) felt a Korean nipping at their heels. I remain curious to see what everyone else does to catch up.

      • 0 avatar

        #1 Cadillac’s immediate future has them building a 7/S/A8 fighter.

        What they don’t seem to understand is that people buying 7/S/A8 are totally jaded towards American cars and are very unlikely to even consider one.

        #2 Former W221 owner.

        #3 Cadillac needs to make their cars as welcoming as possible. My demands are sound.

        #4 So you admit that the V8 is a “status symbol”. I grew up with a family that demanded V8′s and I refuse to take anything less – for now.

        If you really think Mercedes is in any way worried about Hyundai then you don’t understand this segment AT ALL.

        No one who buys S-classes/ 7′s or A8′s regularly would BE CAUGHT DEAD IN AN EQUUS.

        Not unless their credit scores sucked and they can’t make those $1500 a month lease payments.

        Equus and Genesis only compete with the USED S-class, USED BMW7 and USED A8.

        • 0 avatar
          ellomdian

          I don’t think you are willing to acknowledge that the demographic for uber-sedans has shifted. If you want to talk about your “traditional” 7/8/S buyer, you need to discuss things like ease of entry – they are not a growth market.

          I admit that currently, a V8 is an upgrade over the V6 for most cars, much as the V12 was for the last generation. As in, an overwhelming majority of the metal that actually moves through the Lease-cycle most of these cars see is going to be V6 powered.

          And if you think the system in the W221 is better than CUE, you’ve been huffing your SRT’s exhaust more than usual.

  • avatar

    I think GM is going after Tesla with a new range extended hybrid Cadillac flagship, rather than MB or BMW, for now.

  • avatar
    bball40dtw

    So the LaCrosse is going RWD?

  • avatar
    CoreyDL

    It’s funny how Rockstar Games has already seen fit to put the Cadillac flagship coupe pictured above into GTA V.

  • avatar
    gtrslngr

    Bahahahahahahaha ! Two more losers … to be built along side GM’s biggest loser in decades [ VOLT / Ampera/ELR ] in a loser town on the verge of extinction [ Detroit ] … where Quality has become Job number 3,005,687,983,136 … if they have the time that is

    And yeah …. it’ll [ the Cadillac travesty ] j be one more in a decades old line of badge engineered Chevy/OPEL/Holden/Vauxhalls with a Cadillac badge on its snout … pretense in place of engineering … and in the long run yet another abject sales failure . Just like everything else Cadillacs been doing of late . Outta the gate … they go/sell like gangbusters … but once the half way point on the track is reached … they pull up lame and are ready for the Glue Factory

    Old Nags in Drag as one former Cadillac owner I know calls them

  • avatar
    Gardiner Westbound

    Can’t imagine many people ponying up $100 large for a Cadillac. Somebody at GM is delusional, the same thinking that produced the Volkswagen Phaeton.

    • 0 avatar
      EBradley

      I don’t think they are delusional.

      We purchased an XTS and have been very happy with it. After spending years with spotty reliability from the Germans and British, the XTS has been a breath of fresh air. If they can keep all the good things we love about the XTS and ramp up the luxury, we’re sold.

      • 0 avatar
        28-Cars-Later

        $100K for another Epsilon II (or III at that point) will be delusional just as much as $75K for a ugly electrified Delta II coupe is today. Maybe if they come up with something serious it will be worth the cost.

        • 0 avatar
          bd2

          It’s been known for some time that Cadillac’s flagship sedan is going to be underpinned by a new RWD platform.

          • 0 avatar
            28-Cars-Later

            Yet they move Lacrosse to the same facility, presumably to share costs between models. So either Lacrosse is going to be epic, or the Cadillac is going to be similar to Lacrosse as it is now. I’m thinking the latter.

          • 0 avatar
            bd2

            Being built at the same facility doesn’t mean that they will share platforms, etc.

          • 0 avatar
            28-Cars-Later

            Agreed, but this is typically what GM has done in the past. I’ll believe it when I see it.

        • 0 avatar
          Lie2me

          Escalades are pushing the $100K price point now with seemingly little resistance, a $100K flagship sedan doesn’t seem at all delusional, but it better offer something that people will want to spend that kind of money on

      • 0 avatar
        SayMyName

        I wouldn’t expect anyone spending $50K+ on a gilded Impala to immediately recognize delusion in others.

        • 0 avatar
          28-Cars-Later

          Resale will be a pleasant surprise for the XTSers, last I checked they were trading low 30s almost out of the gate. Look for these to be bargains in the future assuming the electronics hold up. Catera and Alpha at least are good driver’s cars.

    • 0 avatar
      stuki

      It’s the only market left with any growth, aside from sponsored specials like Volts and Teslas. And margins on offer supports profitability even with GM like discounts; in much the same way $80K Cadillac pickup trucks do.

    • 0 avatar
      probert

      Gee – no difference in the associations and history of VW and Cadillac? fascinating.

      Actually the strategy makes sense and the unspoken thing here is that the middle class is being decimated- the poor are growing in ranks- and the only people with spare cash are the upper and upper upper middle class ( I leave out the uber rich because there aren’t many of them and they’re not going to buy a Cadillac).

      As tesla has shown: Aim for the top because the middle is rotten.

    • 0 avatar
      ellomdian

      “Industry Insiders” – you know, those guys who have been promising a MR Corvette for 30 years.

      I would be surprised if even the totally optioned-out V-version of the new Caddy was 6 figures; a 750i xDrive is $90k and a S550 4-matic is $95k. Hell, a CTS-V is $65k…

  • avatar
    28-Cars-Later

    “Edmunds reports IHS Automotive senior analyst Stephanie Brinley expects Cadillac’s all-new flagship to be produced in late 2015, with the Buick LaCrosse — currently assembled in Fairfax, Kan. — joining the flagship in 2016 for the latter’s next redesign.”

    GM’s last Buick/Cadillac venture at Hamtramck was Lucerne/Deville. The only thing I can think of is the cars will share the same platform as their predecessors did when they were assembled at Hamtramck. So either Lacrosse is about to “get real” or the new Fleetwood is going to suck monkey balls. Maybe they will call it the “Cadillac FCK-U” as a special note to fans.

    Honestly though jokes aside I think there is a good chance they are going to neuter the Cadillac based on this information. The only way around that in my estimation is to build an epic platform which could offer FWD, RWD, and AWD, or they are going to build FWD and do transmission voodoo to offer the “Cadillac” in AWD only (which is probably going to be the case and is an incredible fail IMO). Seriously if I am right about the latter just don’t even bother building a Cadillac version and keep the crap you have.

    • 0 avatar
      CoreyDL

      It will end up being a plus-sized XTS-L if they go this route. The LaCrosse and a premium flagship Caddy should never be on the same platform.

      • 0 avatar
        28-Cars-Later

        Right on the nose.

      • 0 avatar
        Lie2me

        ” The LaCrosse and a premium flagship Caddy should never be on the same platform.”

        That’s not realistic in today’s global auto manufacturing business, even Rolls Royces and Bentleys share platforms with lesser life forms. A car can share a platform and still be a distinct vehicle with little in common with it’s platform mates

    • 0 avatar
      bball40dtw

      All we can do is hope for a LaCrosse that “gets real” and they offer a coupe version called the Riviera. I’m sure will get that right after Lincoln builds another Continental with center opening rear doors.

    • 0 avatar
      ajla

      The Fleetwood, Roadmaster, Impala SS, and Caprice were basically on the same platform with the same engines and most GM fans of today still seem pretty keen on those.

      The Eldorado and Toro were on the same platform nearly forever and no one gives those flack.

      Execution is the key.

      • 0 avatar
        Lie2me

        Cadillacs, Chevys and Buicks have been sharing platforms since forever, all auto manufacturers share platforms if they want to stay in business, or perhaps unique cars costing .5 million and up should be what they build so that the great unwashed masses can go back to walking while the super-rich fly by in their unique cars splashing mud on the peasants for sport

        • 0 avatar
          ultramatic

          THANK YOU. And sometimes, a manufacturer will build two completely unrelated vehicles in the same plant, such as Nissan with the Altima and Armada in Canton, MS. It’s this miracle of flexible manufacturing I’ve been hearing about for some time.

          Based on an interview I read with Mark Reuss recently, I’m led to believe the XTS was more of a stop-gap until a true flagship could be developed. So I will take him at his word and assume that either the Buick will follow the Caddy flagship’s lead, or the line will be flexible enough to build both FWD and RWD platforms. Unheard of in modern times, I know, but possible.

  • avatar
    mars3941

    Apparently G.M. hasn’t learned much from the Volt’s failure. I’ve seen 3 of them on the road in 2 years.

    • 0 avatar
      bball40dtw

      You are probably an outlier. I’m not saying the Volt is a success, but I’ve seen plenty in many different cities. Hell, I saw at least 4 or 5 when I was in AKRON OHIO for work a few weeks ago. I see more than you have in two years every single day.

    • 0 avatar
      clivesl

      And I have at least half a dozen in my neighborhood. So whose anecdote should we choose to determine whether the Volt is a “failure: or not?

      • 0 avatar
        SayMyName

        Given the amount of money GM manages to lose on each Volt it sells, I think you’re both right.

      • 0 avatar
        geozinger

        I live in a GM town, so I see a few Volts. Still waiting for an Orlando or Trax with a Voltec power pack, though.

        I’ve only ever seen one Leaf in the last couple of years. Spoke to the owners, they seemed to like it well enough. They were a little disappointed in the battery performance (spoke to them at Christmas time).

        There’s a Tesla sedan that runs up and down the main drag in my suburb, I’m assuming they’re going to and from the airport, which is at the end of the road.

        Oddly, I see TWO iMievs, one is black, the other is white and has Di-Noc-like faux wood applied to the outer panels, emulating a 1930′s “woody” station wagon. Really hard to miss that one.

    • 0 avatar
      Carlson Fan

      I suppose if you compare it to an F150 sales wise, it might seem like a failure. But if you compare it to other battery vehicles like the Tesla S and the Leaf hardly, considering it outsold them both last year. Glad to see GM is sticking with this technology, we wil see the second gen Volt in late 2016.

    • 0 avatar

      I’m spotting one every few days now, I give them a wave or thumbs up every time.
      Now if GM would make a Volt in to a GMC Motorhome for me, I would be satisfied.

    • 0 avatar
      SCE to AUX

      I see lots of Volts, but each one loses money for GM. As a vehicle and technology platform, I think it’s successful enough.

      2013 US sales figures:

      Volt = 23094
      Leaf = 22610
      Model S = 18195

      Worldwide, the Leaf has outsold the Volt and the S, but each is doing well in its niche.

      However, if Cadillac tries to produce a plug-in flagship car, it will fail just as the ELR is doing in grand fashion (180 sales in 2014 YTD). Cadillac buyers are not the same as Tesla buyers.

  • avatar
    cpthaddock

    Strikes me as more vaporware to try to genrate buzz – I won’t be holding my breath for anythign meaningful about these vehicles.

    Both the Volt and the Camaro were splashed all over the media so far ahead of their release that they seemed like old models by the time they actually hit the dealerships. And let’s not even talk about the on again off again Acura NSX hype – I have sworn to ignore all media about that until one shows up in front of me.

  • avatar
    PrincipalDan

    So this will be the real “Imported from Detroit” instead of the Chrysler 300 which is “Straight out of Brampton.” (Ontario that is.)

  • avatar
    carguy

    Both the new XTS and other forthcoming larger models will be built on the new RWD Omega platform. It may be good or it may be mediocre but please try to at least withhold judgement until you have actually seen it.

    Cadillac really is a brand that seems to get no love on these pages and seems to get criticized no matter what they do. When Audi gives the public a $40K souped up Jetta or Mercedes puts some new new sheet metal on the A class econo-hatch and call it the CLA, few seemed to have any problem with it.

    When Cadillac gives you the light, entry level RWD car that you say you always wanted they whine about trunk space and infotainment. Imagine what the comment section would have said if Cadillac followed the innovative lead from Audi and Mercedes’s and based their entry level car on a Chevy Cruze?

    Cadillac is far from perfect but its a brand that is at least focused on products and is a lot more than I can say for the Germans which seem to have adopted the Lois Vuitton “It’s expensive because it has our badge on it” philosophy.

    • 0 avatar

      Well put.

    • 0 avatar
      bryanska

      Amen. It’s like listening to the 911 people on the Porsche forums.

      I have a Cadillac bias but it’s not totally irrational. You just can’t buy anything quite like a Cadillac. Like it or not, the brand usually has differentiated products that follow their own nose.

      Until Merc launched the CLS, the Germans were tit-for-tat in the B, C, and D segments. It was boring. Caddy split the size and engine differences and played its own game.

      I’m 100% fine with an American luxury maker that has American tastes in mind. I’d rather have a Cadillac than anything German so I don’t have to listen to all the (curiously) non-enthusiasts who buy German luxury cars.

    • 0 avatar
      jayzwhiterabbit

      +100. But these guys are too blind, and will willfully stay too blind, to see it.

      How asinine of them.

    • 0 avatar
      28-Cars-Later

      “When Audi gives the public a $40K souped up Jetta or Mercedes puts some new new sheet metal on the A class econo-hatch and call it the CLA, few seemed to have any problem with it.”

      I have a problem with it and I see these things everywhere and chuckle. Whats the real problem though, yuppie or yuppie wannabes having no concept of refined product just being badge whores, or that the Germans picked up on it and started phoning it in?

      “When Cadillac gives you the light, entry level RWD car that you say you always wanted they whine about trunk space and infotainment.”

      I would love if any brand would just come out and suggest real cars shouldn’t seek to emulate Star Trek but instead the smooth ride of a Rolls/Bentley etc. Never happen mind you but I would love it. OMG I can’t change a song while I’m staring at a navi screen and checking the weather instead of, um driving and watching the road.

      “Cadillac is far from perfect but its a brand that is at least focused on products”

      Sure about that? Perusing the list of the thirteen “models” listed at Cadillac.com:

      The three Escalades are either the Chevrolet Tahoe or Suburban. Front clip change, back clip change, tailights, other slight variations I don’t care, they are and always were rebadges. This isn’t a problem in my mind, I’ll allow some rebadges its not unreasonable.

      The SRX is also a Chevrolet clone, although I don’t know enough about the model to say how much a variation it is vs the lesser Chevrolet Equinox. Lets hope its more than cosmetic stuff, although I doubt that it is. Hecho en Mexico dont’cha know starting at $37,505 going up to $65,355.

      XTS is a Epsilon II sedan shared with Buick and Chevrolet and offers the same motor and possibly drivetrain (transmissions may vary slightly I’m not sure). Somehow they managed to make the Chevrolet look the best of the three. Really if any of the previous four models were not available in lesser brands this might be more acceptable to me, but this isn’t the case.

      ELR is the Electric Cimmaron, period. I’m not going to dwell on this too much because it speaks for itself, but of course it is Delta II and built alongside Volt using Volt technology. This I too could forgive if the above now five models were not directly related to or rebadged from the lesser brands.

      So… five out of thirteen are directly available in the parent brand, while ELR is unique in the sense it is a coupe, and in that its probably the biggest flop in GM history.

      Moving on we have several variants of two platforms, Sigma and Alpha. CTS Coupe and Wagon are all variants of the Sigma platform, including the so called “V” series, which of course are V8 Sigmas and not really standalone models. GM pretends they are so I’ll play along, we have CTS Coupe, Coupe V, Wagon, Wagon V, and Sedan V all offered from the outgoing Sigma platform, for a total of five models. Sigma to GM’s credit was kept Cadillac only during its production run and therefore could all five be considered exclusive Cadillacs, even though its simply the same model offered in three configurations with an optional V8 package.

      Finally we have the new Alpha platform, which as of now is Cadillac exclusive offering the ATS and CTS sedan, and in the future will replace CTS coupe with one of its own.

      So two somewhat midsize platforms, the newer of which is to eventually replace the older, offered in today three different configurations with optional V8 on the older platform, a series of Chevrolet trucks, and an electric car nobody wants. Great products.

      So what would I do differently?

      Pretty much copy whatever Lexus is doing.

      -ATS Coupe gets a name, and is offered with a hardtop conv.

      -ATS Sedan is history. Why? Its redundant. CTS sedan is 195.5in with a 114.6 wheelbase, ATS sedan 182.8in with a 109.3 wheelbase. I very much doubt the 5.3 in wheelbase and 12.7 inches in length matter in the grand scheme of things, only in your already high pricing. Most of it is probably to add trunk room anyway. You’re giving them away with offers and the resale on the block is laughable on the base I4s which are probably fleet fodder in any event. Learn from this and drop it.

      -CTS Sedan gets a name, is offered as the standard sedan, and gets a LWB option for people who actually want rear seat room. Build the LWB in China for all I care and import back to the States.

      -ELR is history, I hope you gained the knowledge you sought out to gain. If you want to offer something electric and expensive, think roadster and/or convertible next time. You embarrassed Antoine de la Mothe Cadillac himself with this escapade.

      -XTS gets a name, a makeover, and depending on what’s happening with your so called flagship, a potential FWD replacement. Why not slide the Opel Insignia out of Buick and stretch it as your FWD if you actually do come out with a kick-ass “flagship”? I realize it was a quick Deville replacement and you need a FWD offering (also a livery offering), but its time to correct it. CTS LWB and Escalade can be your livery replacements.

      -SRX gets a name, and possibly a platform change. Why not build on Alpha and make a gaudy Cayenne? Try not to build the $65,000 dollar ones in Mexico too.

      -Introduce an SRX Jr, something incredibly small with zero utility similar to Mokka. Imagine the already odd Cadillac styling on an oddly designed vehicle. Could work.

      -Escalade stays a rebadge.

      http://autos.aol.com/cars-Cadillac-CTS-2014-Luxury__4dr_Rear_wheel_Drive_Sport_Wagon/specs/

      • 0 avatar
        Lie2me

        Going back further the SRX started life as a Saturn Cue. Nice sum up but what’s your point. Should GM or anybody just offer platform cars and trucks? So, GM has say a small, medium and large car platform, so I would go to the local GM dealer and buy a Medium platform with four doors. No badges, no variety, oh, you do get to pick black, silver or white. Gee, what fun, but it’s honest, huh?

      • 0 avatar
        carguy

        @28-Cars-Later: Cadillac, like all car brands, has some models that are better than others, there is no arguing that. What I am arguing is that Cadillac get treated differently than other car makers by most commentators on this forum. When other makers are guilty of the same transgressions there seems to be an immediate acceptance and even defense and excuses. Cadillac seems to get such a hostile reception here that unannounced and unknown models get dismissed sight unseen. Sure you would agree that this is a symptom of irrational behavior?

        Take what you call “badge engineering” as an example. When other brands do this it’s called “platform sharing” and I have never heard anyone call out Bentley for using the Audi A8 platform for cars twice the price of its donor yet with Cadillac SRX its a big issue (which it isn’t as it outsells its German competition). Or how about the E class coupe (which can hit $100K+ in convertible guise) which is nothing but a stretched C class? The CLA which is based on the A-class economy car?

        I am not a Caddy fanboi but all I ask is that all brands and model be treated equal on their merits alone.

      • 0 avatar
        CoreyDL

        I’m very happy you put the time and effort into this post. Good work.

  • avatar

    Cadillac needs a high-end V8 like the Northstar again. Nobody takes a luxury carmaker serious until they have a “high-tech” V8.

  • avatar
    el scotto

    Can Cadillac build a Eldorado or Fleetwood with a Corvette or Camaro engine? Could Ford/Lincoln build a Continental with a Mustang or even a Shelby engine? Could FCA make an Imperial with a Ferrari engine? Could all three car makers make a super premium ride and charge 100k for them? Maybe, just maybe. A small but prestigious market to pursue. Meanwhile back here at TTAC most commenters would be carrying on like they’d just drank three Red Bulls in a row and had a swarm of bees in their underwear. Platform Sharing! A Tarted Up Chevy/Ford/Dodge! Blasphemy! The big 3 (2 & 1/2?) need to more than look retro. They need to go full-tilt boogie retro and build cars a select few rich, successful people want to buy.

  • avatar
    chicagoland

    No matter what, purists [both import and domestic] will find something to complain about. “GM Junk” or “It doesn’t look like a 1965 Caddy”.

    I will believe it when I see it for sale or on the road with owner plates [not DLR]


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