Nissan’s Carlos Ghosn is eyeing another North American plant for Nissan, one that could be used to build both Nissan and Infiniti vehicles.
Infiniti, Ghosn said, is “too dependent on Japan”, though he stopped short of suggesting that the brand needs its own factory. A separate production line at a current factory would suffice, Ghosn told Automotive News. Currently, the only Infiniti model made in North America is the JX crossover, and Ghosn is adamant about introducing more North American production for the brand.
Ghosn sees a lack of local capacity as a major inhibitor of sales growth, and is hopeful that when Nissan’s Brazilian factory comes online in 2014, more capacity from their Mexican plant can be diverted to North America. Nissan is targeting 10 percent market share in the United States by 2017, and the timing of this achievement should be the impetus for the new plant.