By on June 22, 2012

The folks at Toyota have been complaining about the low euro and the strong yen long enough. Now, they are putting the low Euro to work. Starting in May 2013, Toyota will ship its Toyota Yaris from Toyota’s Onnaing-Valenciennes plant in France to the United States, Canada and Puerto Rico.

The cars will be built to North American specs, with a 1.5-liter gasoline engine, automatic transmission, will have FMVSS compliant bumpers, et al. Those who expect the hybrid Yaris exported from Europe will be disappointed.

“Only petrol versions of Yaris will be exported to North America,” a Toyota spokesman said. The annual export volume is planned at around 25,000 units.

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28 Comments on “Your Next Toyota Yaris Will Be French...”


  • avatar
    ott

    Does that mean we now have to call it the Le Yaris?

  • avatar
    Felix Hoenikker

    The Euro and Yen should invert just about the time this thing gets off the ground.
    Sacre Bleu!

  • avatar
    APaGttH

    As an added bonus the interiors will smell like unfiltered cigarettes, body odor, and will come with red wine stains on the seats.

    Viva la France!!!

    • 0 avatar
      morbo

      The French auto industry in a nutshell

      # http://www.youtube.com/watch?v=UoCqThjYb4M #

      if the youtube link doesn’t show, “2CV Transformer” in the youtube search and the first link shows it all

  • avatar
    carguy

    France seems like an odd choice to save on manufacturing costs. Most French car makers are fleeing the country dues to rising costs.

    • 0 avatar
      bumpy ii

      Might be less expensive compared to Japan, plus it’s a shorter boat ride to less congested East Coast ports. I’m skeptical of that “no hybrids” claim, but maybe it’s easier to just knock out some USDM Aquas on the side, versus shipping the HSD to France, then shipping those over to the US in Yarii.

      Also, the pic is of the old Yaris.

    • 0 avatar
      PenguinBoy

      I’ll bet production costs are lower in France right now due to the falling Euro and rising Yen.

      I wouldn’t be surprised if Toyota has excess capacity in France. I expect they had big plans for the Yaris in the EU, and have probably come nowhere near their sales targets. The EU market is in freefall right now, and Toyota was hardly a major player there even in the best of times.

      Since It is difficult and time consuming to layoff workers or shut down factories in France, it makes sense to utilize the excess capacity to build cars for export.

      I doubt there will be any quality difference from the Japanese built cars.

  • avatar
    el scotto

    I can’t think of two totally different cultures. I can’t see anything good coming from this. Bushido supervising cheese eating surrender monkeys? Bad. Very Bad.

    • 0 avatar
      Charliej

      Those cheese eating surrender monkeys ensured that the American revolutionaries won the war against England. That’s right, without France, we would still be part of the British Empire.

      • 0 avatar
        el scotto

        Charliej, trust me I knew that. I live in VA and it seems like you can’t go a mile without seeing a historical something. Overall, the French are not respected for their military prowess.

  • avatar
    doktorno

    Spent a ten days in France driving a turbo-diesel six-speed manual transmission Yaris and came away from that trip wanting just such a car. That D4D motor was fun to drive and the interior design was surprisingly efficient. Would be a good addition to the household fleet of body on frame SUVS and old German crap. Shame Toyota will never grace Le ‘Mericans with such a powertrain option.

  • avatar
    Volt 230

    Well. there goes its stellar reliability record!

  • avatar

    Vachement chouette!

  • avatar
    wmba

    Ho, ho, ho to most of the above comments. I’m not a Francophile, but see little reason to diss Toyota’s French division. They’ve churned out well over a million Yarises in the last dozen years with no sign that any were of substandard quality.

    I guess if Toyota can get red-blooded independent-minded Yanks to screw together scads of beige Camrys with few errors, getting the flighty French to assemble a few Yarises is just a walk in the park.

  • avatar
    Joss

    Robots build Yari [like every where else these days.] Le gen are there to keep the robots fed.

    Issues could be with bolshy port authority/rail link labor strife.

    • 0 avatar
      Volt 230

      Have you ever seen a video of a modern assembly line? most repetitious labor is done by robots but there are still plenty of humans there who do the work a robot just cannot do yet. Humans do make mistakes.

  • avatar
    ihatetrees

    A cratering Euro, while no doubt bad for Europeans (come December, Greeks may be starving), could be an excellent opportunity to pick up a $30-$35K 328i or 335i.

    Or, does the new D-Mark rise, Phoenix-like, and become equal to $1.50?

    Interesting times…

  • avatar
    gasser

    So let me get this right. Japanese cars are built by the French. German cars are built in Eastern Europe or South Africa. American Fords are built in Mexico. Korean cars are built in U.S.
    Obviously EVERYTHING I learned in the ’60s about cars is completely outdated and wrong.

    • 0 avatar
      Patrickj

      It’s the automotive version of this:

      “You know the world is going crazy when the best rapper is a white guy, the best golfer is a black guy, the tallest guy in the NBA is Chinese, the Swiss hold the America’s Cup, France is accusing the U.S. of arrogance, Germany doesn’t want to go to war, and the three most powerful men in America are named ‘Bush’, ‘Dick’, and ‘Colon.’ Need I say more?”

      http://thinkexist.com/quotation/you_know_the_world_is_going_crazy_when_the_best/289591.html

  • avatar
    Joss

    Built by robot all over.

  • avatar
    tedward

    Well they need to do something. Everyone holds up Asian companies as the epitome of cost efficient manufacturing but right now (and for several years now) I see higher prices for lesser to equal parts content vs. cars produced in this hemisphere. Look at my Honda Fit, absolute bottom of the barrel tech content at nearly VW Golf prices. It has no features, drivetrain technology that was industry standard in the early 90′s, a low gear count, and a decidedly in-expensive feeling selection of interior trim materials (I still like the car, I’m just trying to be honest about why I like it, and not a fanboy).

    When I heard that they actually loose money on that car it really struck me as significant. I had always assumed that they were overcharging based on reputation (mirroring the used market for Hondas and Toyotas), but if that’s not the case then they might be in far more trouble than the rise of Kia/Hyundai would indicate. I’m thinking GM levels of internal waste, dead weight and inertia.


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