Geneva 2012: Range Rover Evoque Convertible Is Vulgarity In Tangible Form

by Derek Kreindler

Published: March 6th, 2012

geneva 2012 range rover evoque convertible is vulgarity in tangible form

In 1998, Britney Spears launched a thousand ephebophilc ships with her seminal work – the music video for “ Hit Me Baby One More Time“. Featured in the video was a Land Rover Defender – the only reason I know this is because I wasn’t interested in girls when the song came out. Now that I’m much older, I can understand the hidden subtext; Land Rover needs another ragtop SUV!

Although officially termed a “design study”, the Evoque looks production ready, and by that we mean “ready to show up in the driveways of female hedge fund scions celebrating their 16th birthdays”. The red interior is particularly vulgar, which is fitting – the Evoque shares common ancestry with the Ford Mondeo, and this car’s target customer is also newly adorned in luxury trimmings despite their provincial roots. A match made in heaven, if you ask me.

#2012GenevaAutoShow #Geneva2012 #LandRover #RangeRover #RangeRoverEvoque #RangeRoverEvoqueConvertible

Derek Kreindler

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2 of 33 comments

Slab on Mar 06, 2012

Note to automotive designers: vehicles with high belt lines do NOT make good convertibles. To be fair, this has the stink of the marketing department all over it.

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Type57SC on Mar 07, 2012

Had to google 'ephebophilc'. now hoping I don't get called into the bosses office to meet IT security.

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