showing its fealty to the machines putting its money where its mouth is regarding telematics systems by unveiling their new B-MAX MPV at Barcelona’s Mobile World Congress, a week before the Geneva Auto Show begins.
The B-MAX is also expected to show off some of Ford’s newest in-car mobile technologies (which have not yet been announced to the press). Bill Ford, the company’s chairman, will deliver a keynote address on the future of mobility as well as the role that mobile technology will play in the automobile’s future. The move is not without precedent for Ford, as the company unveiled their Focus EV at the 2011 Consumer Electronics Show in Las Vegas, which overlapped with the North American International Auto Show in Detroit.
Ford’s new habit of unveiling cars at electronics shows is something to look out for – don’t be surprised if other OEMs start copying the Blue Oval as they look for greater exposure for their new product. The car is not necessarily the star of an automaker’s lineup, and if major tech companies like Microsoft are on board, then launching a new car at a geek show, rather than an auto show, might be the way of the future for OEMs with major tech tie-ups – especially when their partner is launching a brand new mobile platform.