By on December 1, 2011

It’s too early to tell exactly how much the market for new cars rose in November, but it’s looking like double digit growth going into the holiday season. And while some brands seem to have been naughty last month (Subaru, Porsche, Lincoln, Buick and Cadillac all saw sales drop year-over-year), November couldn’t have been nicer for the Volkswagen and Chrysler Groups, which grew their volumes by 40 and 45 percent respectively. The Chrysler brand alone improved its volume a whopping 92 percent over last November’s admittedly weak numbers… Fiat, on the other hand, is still on the train to Flopsville. GM, meanwhile, has run into some trouble, growing a mere 7 percent, as declines by Buick and Caddy were only barely offset by modest growth at Chevy and GMC. Lincoln continues to freefall towards oblivion, dropping 18 percent to a mere 6,305 units, but strong Ford brand growth brought the Blue Oval’s result up to  13 percent year-over-year gain. Hit the jump for our evolving sales chart. [UPDATE: Chart now complete]

Automaker Nov. 2011 Nov. 2010 Pct. chng. 11 month
2011
11 month
2010
Pct. chng.
BMW Group 26,301 22,926 15% 273,191 238,626 15%
    BMW division 21,521 20,097 7% 221,073 196,833 12%
    Mini 4,750 2,786 71% 51,800 41,324 25%
    Rolls-Royce 30 43 –30% 318 469 –32%
BMW Group 26,301 22,926 15% 273,191 238,626 15%
Chrysler Group 107,172 74,152 45% 1,231,095 984,509 25%
    Chrysler Division 18,577 9,664 92% 197,372 184,314 7%
    Dodge 30,317 21,246 43% 409,492 351,285 17%
    Dodge/Ram 50,731 40,286 26% 640,507 539,967 19%
    Fiat 1,618 –% 17,444 –%
    Jeep 36,246 24,202 50% 375,772 260,228 44%
    Ram 20,414 19,040 7% 231,015 188,682 22%
Chrysler Group 107,172 74,152 45% 1,231,095 984,509 25%
Daimler AG 28,259 19,253 47% 239,019 208,890 14%
    Maybach 4 5 –20% 48 58 –17%
    Mercedes-Benz 27,841 19,037 46% 234,473 203,475 15%
    Smart USA 414 211 96% 4,498 5,357 –16%
Daimler AG 28,259 19,253 47% 239,019 208,890 14%
Ford Motor Co. 166,441 146,956 13% 1,933,654 1,773,868 9%
    Ford division 160,136 133,162 20% 1,856,166 1,578,773 18%
    Ford/Lincoln/Mercury 166,441 146,956 13% 1,933,654 1,741,343 11%
    Lincoln 6,305 –7,648 –18% 77,240 77,768 –1%
    Mercury 6,146 –100% 248 84,802 –100%
    Volvo –% 32,525 –100%
Ford Motor Co. 166,441 146,956 13% 1,933,654 1,773,868 9%
General Motors 180,402 168,670 7% 2,269,446 1,987,552 14%
    Buick 10,880 11,725 –7% 162,659 138,294 18%
    Cadillac 11,145 11,801 –6% 136,130 130,207 5%
    Chevrolet 128,907 117,550 10% 1,614,644 1,415,943 14%
    GMC 29,470 27,559 7% 356,013 291,061 22%
    Hummer 25 –100% 3,774 –100%
    Pontiac 7 –100% 1,052 –100%
    Saab –% 608 –100%
    Saturn 3 –100% 6,613 –100%
General Motors 180,402 168,670 7% 2,269,446 1,987,552 14%
Honda (American) 83,925 89,617 –6% 1,042,055 1,100,864 –5%
    Acura 9,909 10,718 –8% 110,170 118,117 –7%
    Honda Division 74,016 78,899 –6% 931,885 982,747 –5%
Honda (American) 83,925 89,617 –6% 1,042,055 1,100,864 –5%
Hyundai Group 86,617 67,324 29% 1,037,028 819,250 27%
    Hyundai division 49,610 40,723 22% 594,926 493,426 21%
    Kia 37,007 26,601 39% 442,102 325,824 36%
Hyundai Group 86,617 67,324 29% 1,037,028 819,250 27%
Jaguar Land Rover 4,735 4,039 17% 44,495 40,329 10%
    Jaguar 915 1,117 –18% 11,139 12,160 –8%
    Land Rover 3,820 2,922 31% 33,356 28,169 18%
Jaguar Land Rover 4,735 4,039 17% 44,495 40,329 10%
Maserati 191 166 15% 2,083 1,717 21%
Maserati 191 166 15% 2,083 1,717 21%
Mazda 18,432 15,304 20% 228,073 208,087 10%
Mazda 18,432 15,304 20% 228,073 208,087 10%
Mitsubishi 3,735 4,306 –13% 73,988 50,809 46%
Mitsubishi 3,735 4,306 –13% 73,988 50,809 46%
Nissan 85,182 71,366 19% 941,607 814,840 16%
    Infiniti 8,428 8,182 3% 87,471 90,909 –4%
    Nissan Division 76,754 63,184 22% 854,136 723,931 18%
Nissan 85,182 71,366 19% 941,607 814,840 16%
Porsche 2,255 2,416 –7% 27,189 22,753 20%
Porsche 2,255 2,416 –7% 27,189 22,753 20%
Saab Cars North America 356 397 –10% 5,340 3,764 42%
Saab Cars North America 356 397 –10% 5,340 3,764 42%
Subaru 17,657 20,792 –15% 233,288 237,126 –2%
Subaru 17,657 20,792 –15% 233,288 237,126 –2%
Suzuki 1,822 2,332 –22% 24,053 21,347 13%
Suzuki 1,822 2,332 –22% 24,053 21,347 13%
Toyota 137,960 129,317 7% 1,466,529 1,586,107 –8%
    Lexus 19,458 18,240 7% 173,197 201,769 –14%
    Scion 3,553 3,834 –7% 45,112 41,722 8%
    Toyota division 114,949 107,243 7% 1,248,220 1,342,616 –7%
    Toyota/Scion 118,502 111,077 7% 1,293,332 1,384,338 –7%
Toyota 137,960 129,317 7% 1,466,529 1,586,107 –8%
Volkswagen 38,250 29,713 29% 398,365 325,279 23%
    Audi 9,700 9,365 4% 104,906 91,083 15%
    Bentley 138 159 –13% 1,560 1,233 27%
    VW division 28,412 20,189 41% 291,899 232,963 25%
Volkswagen 38,250 29,713 29% 398,365 325,279 23%
Volvo Cars NA 4,844 4,078 19% 61,898 16,667 271%
Volvo Cars NA 4,844 4,078 19% 61,898 16,667 271%
Other (estimate) 250 243 3% 2,716 2,654 2%
TOTAL 994,786 873,367 14% 11,535,112 10,445,038 10%
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49 Comments on “November Sales: Chrysler, Volkswagen Roar As Market Rises...”


  • avatar
    mjz

    Chrysler is really kicking butt. And that’s without a small car, wait until the new Dodge “Not-A-Hornet” sedan comes out. Chrysler used to be a big player in this segment, 2012 should be another good year for them.

  • avatar
    mjz

    Unless Ford INTENTIONALLY set out to destroy the Lincoln dealer body, dropping Mercury prematurely like they did is proving to be a disaster.

    • 0 avatar
      FreedMike

      I think Ford was far deeper in crisis mode than they’d have liked people to believe when they dropped Mercury.

      That, or maybe they’re going with the idea that Lincoln is currently so bad that anything else would be an improvement?

    • 0 avatar
      psarhjinian

      It depends. Does it cost more to run Mercury than to shutter it and do without the sales?

      • 0 avatar
        mjz

        The L-M dealers could still be selling the Mariner and Milan, as their Ford counterparts (Escape and Fusion) won’t be replaced until next year. Dropping them prematurely, before Lincoln had anything new to sell, has left the L-M dealers with less than half of their former sales volume. Almost seems like Ford did this intentionally to wean the dealer body down without having to do expensive buyouts. Mercury versions of Fords were inexpensive grille/trim changes that surely didn’t cost Ford much to do.

      • 0 avatar
        NulloModo

        I don’t see the point in standalone Lincoln dealers, or for that matter standalone dealers for any luxury brand that has a mass market parent company. Combination Ford-Lincoln stores make more sense because you can share the overhead for sales staff, service, local advertising, accounting, etc.

        Hyundai is already doing this by introducing their luxury models under the same roof and same brand as their mainstream offerings. Nissan-Infiniti, Toyota-Lexus, and Chevrolet-Buick-Cadillac stores just make too much sense to ignore.

      • 0 avatar
        mjz

        NulloModo:

        The problem with dualing Lincoln with Ford is that snooty luxury buyers don’t want to hobnob with the “riff-raff”. A friend of a friend recently took his Lincoln in for service and they gave him an F-150 as a loaner. What a joke!

      • 0 avatar
        NulloModo

        mjz –

        Lincoln owners are supposed to get Lincoln loaners whenever they are authorized a loaner car, even in combined stores, so that particular dealer just wasn’t following the rules.

        There’s no reason the showroom, service waiting area, etc, in a combined dealership can’t be as nice as the one in a standalone luxury dealership. The goal is to move the mass market brand experience up, not to drag the luxury brand experience down.

  • avatar
    FreedMike

    Man, I knew things were bad for Lincoln, but I didn’t know they took back 7648 cars in November 2010…I don’t know how else you could possibly explain negative sales?

    (or…maybe…hint, hint…it was a TYPO?)

    • 0 avatar
      mjz

      They might as well have taken them back, they have lost over HALF of their sales volume this year. Of course those new grilles on the MKT and MKS are really going to reverse their fortunes.

      • 0 avatar
        FreedMike

        Actually, I think the waterfall grill works on the MKZ and MKX, but it seems out of proportion on the MKS, and don’t even get me started on the MKT. Certainly it got Farago going.

        I have a feeling the new MKZ, which is based on the Euro-spec Mondeo, will be a solid car for them. With that, and the MKX, which is a pretty solid entry in the lux-CUV niche, they can begin to rebuild. The key will be what follows those cars. Do they even have a proper RWD platform to work with?

      • 0 avatar
        NulloModo

        If people think the only changes on the new MKS and MKT are the new grills and MLT, then yes, there will be some problems. There needs to be an ad blitz about the new active suspension and torque vectoring technology plus the increased power and fuel economy to get people to realize these are more than just mild refreshes.

      • 0 avatar
        56BelAire

        Whoever designed the butt-ugly Lincoln front end(grille) should be sent over Niagara Falls in a barrel. As should the people who approved it.

        I don’t “photo-shop” but I would love to see someone photo-shop a Lincoln grille onto a Beemer or Merc just for laughs.

      • 0 avatar
        golden2husky

        56Belaire:

        A grille on a motorcycle would look pretty funny, don’t you think?

      • 0 avatar
        FuzzyPlushroom

        56BelAire:

        A split baleen grille on a Merc? Ridiculous! ;-)

  • avatar
    mjz

    VW is proving that Americans really do like cheap plastic interiors and decontenting after all! That should be comforting to Honda with the new Civic.

    • 0 avatar
      mike978

      VW sales increasing that much is not a huge surprise when you consider the Passat was not available last year so any sales now adds volume. If they continue like this they will probably get close to 400,000 units in 2012 – half way to their 2018 target.

    • 0 avatar
      tankinbeans

      For what it’s worth, my friends Jetta 2.5 SE seems pretty nice inside. Not sure if the SE got a better interior than the base model, but it doesn’t bother me at all.

      Then again, plastic interiors don’t necessarily bother me. It’s one less thing to catch hair that invariably follows me from my house of animals.

  • avatar
    Brantta

    Chrysler roars, but on this day two years earlier…

    December 1, 2009
    “Chrysler’s niche-like volume is the killer here… and it’s relentlessly slipping away as the Pentastarred zombie crashes into oblivion

    All in all, Chrysler continues to exhibit all the signs of freefall.

    …it’s clear that nothing short of a biblical miracle will stop Chrysler ignominious decline.

    Chrysler is a dead automaker walking.”
    http://www.thetruthaboutcars.com/2009/12/chrysler-november-sales-plummet-25-percent/

    • 0 avatar
      mjz

      Maybe time for Ed to eat some crow.

    • 0 avatar
      toxicroach

      Sounds to me more like the power of low expectations. It’s easy to rack up large sales increases when your sales where in the shitter a year ago.

    • 0 avatar
      morbo

      Let’s see, my last few auto purchases were

      Ford Ranger – dead in a week.

      Mitsubishi Diamante – dead a decade almost

      Pontiac Bonneville – What’s a Pontiac?

      Ford T-Bird – Died, resurrected like Zombie Jesus, and died a second time

      Chevy Caprice – Dust on the wind.

      So I just bought a Chrysler 300C and… Ruh-Roh.

      • 0 avatar

        I have the same talent but it goes beyond cars. Was planning to buy Oldsmobile – dead, so I bought Mercury instead – dead nevertheless. For camera I bought a few Kodak p&s – become walking dead eventually, so I switched to Olympus m4/3 – and one year after – walking dead also. Now I am deciding which company to kill next. Any ideas? How about Honda :?

      • 0 avatar

        I was looking to buy Saturn Aura too before Saturn went bust. But I have nothing to do with Hummer and SAAB, so do not blame me. When FIAT brings Alfa-Romeo to US market I will be the first in line to buy one. I love Italian cars.

  • avatar
    CJinSD

    Living in coastal San Diego, it is hard to believe that Saab outsells Bentley. I see more Bentleys than Mitsubishis, almost all of them VW Phaetons in drag.

  • avatar
    philadlj

    Most of Buick’s loss is attributable to dumping the Lucerne (down 55%), and Verano sales have just started (4 in November).

    Most of Caddy’s loss is attributable to dumping the STS and DTS (down 69% and 81%, respectively), and the XTS that will replace them isn’t on sale yet.

    No cause for concern here. Both brands are dumping old product, and new product is either just getting started (Verano) or not yet on sale (mini-Enclave, XTS, ATS, ELR).

    • 0 avatar
      jpcavanaugh

      Let’s hope you are right, because Buick’s November was not ALL that much better than Lincolns. When Buick’s monthly volume is a little more than half of Chrysler’s (and just a touch above Infiniti), this should be cause for concern.

      I’m going to go out on a limb and suggest that the Verano is not going to take up the slack left by the Lucerne. Lucernes were easy sales to traditional Buick customers. Verano? Going to be a tougher sale, I suspect.

      • 0 avatar
        mike978

        All good points but Buick sales were 900 down from a year before. I think it is fair to assume the Verano sells more than that. For the year Buick sold over twice Lincoln’s volume so I think the brand is safe for now especially as GM have Cadillac too to carry the premium/luxury market whereas Ford has Lincoln. Ford should never have sold JLR.
        As for Cadillac it was said for the past few months they have been reducing fleet sales to near zero in line with their supposed competition. This is the correct course of action even if it does mean small losses now.

      • 0 avatar
        NulloModo

        Selling JLR was a good idea, but I think Ford should have structured the deal so that the IP stayed with Ford, and Tata only get the naming rights and the ability to sell the then current models until replacements could be developed.

        A Town Car based on the XJ platform, Mark IX based on the XK, and a Lincoln Aviator based on the Range Rover could have given Lincoln top notch products that could have been built to high levels of reliability with Ford’s oversight.

    • 0 avatar
      mjz

      True that, but I also have a feeling that some of the Cadillac, Buick and Lincoln “traditional” buyers may be switching over to the new Chrysler 300.

  • avatar
    micvog

    I traded my Jetta in for a Subaru Legacy earlier this week. I don’t know that Subaru is so much on the naughty list as much as they don’t have any inventory (earthquake related?). The dealer had to trade for my Legacy and had one other one in stock when I took delivery; earlier that morning the sales manager sold his company car (a Legacy with 3k miles on it). This was from a “large” Subaru store that does good business, and they had 15 new units total in stock. From what I understand most Subaru dealers are in a similar situation.

    • 0 avatar
      RedStapler

      I believe the cupboard is bare at most major Subaru stores. I visited a large automall based one last weekend in Sacramento and they had a a whopping 5 cars in stock. I suspect once they get the supply chain running smoothly again in 6-9 months they will be back.

  • avatar
    mjz

    Is the new Focus a flop? Ford only sold 11,735 vs 13,030 last year. A 9.9% DECLINE. I think they are meeting pricing resistance, America may not be ready for the $25,000 Focus. With both sedan and hatchback models, sales should be much higher for the new model.

    • 0 avatar
      NulloModo

      It’s a combination of factors. The new Focus is both prices higher in terms of MSRP and in terms of true cost given incentives than the previous version, to the tune of up to $5,000 different for similar levels of equipment. Big incentives on the outgoing Fusion model are also pulling up certain Focus buyers, while the Fiesta is taking sales from those who are shopping purely on price.

  • avatar
    toxicroach

    9.9% decline, sure. What do you want to bet that Ford’s profit margin on the $25000 focus went up astronomically compared to the old Focus?

    It ain’t all about shoveling product out the door. It’s better to sell 10 cars at a $2000 profit than it is 30 cars at a $500 profit.

  • avatar
    getacargetacheck

    I still say Lincoln is finished after this “7 new or refreshed vehicles by 2014″ baloney. That’ll play out with similar sales to what we’re seeing now, and it’ll all be over by 2020. We may even get the Mercury treatment: new compact SUV coming that never comes. It’ll all come down to the new MKZ which, with the shoestring budget Lincoln has, will look very familiar to the Fusion where it counts.

    • 0 avatar
      mjz

      Unless Ford makes Lincoln an international luxury brand, I don’t see it existing much longer for the North American market only. They need to do a “Buick” and make it successful in China, or it’s doomed.

  • avatar
    Rental Man

    Volvo up 271% Year to date. Wow.

  • avatar
    philadlj

    YTD sales of the 200 are up a cool 200% from the late and unlamented Sebring last year.

    Not bad for a minor redesign and rebrand.

    • 0 avatar
      threeer

      While not a full redesign, I don’t know if I’d call the redo of the formerly-known-as-Sebring nee 200 “minor.” I had one for a long weekend back around Halloween up in Detroit (go figure! Great place for it, what with the ads and all these days…oh, and my wife hails from Detroit, so extra-sweet spot there for her) and you know what? I actually liked it! The interior is miles ahead of what it was, and even with “only” the 4 banger and six-speed auto, it pulled away nicely, was comfortable and quiet under way and returned good fuel economy. The style may not be everybody’s cup o’tea, but in the gun-metal blue along with the 17″ rims, the car looked pretty nice. Ultimate compliment? I could see my mother being very happy in this car…
      Sad though, to see that Lincoln barely is outselling Mitsubishi…I mean…really?

  • avatar
    philadlj

    This is pretty funny too…the Durango? YTD is up 22,123% from 2010.

  • avatar
    John Horner

    Wow, Hyundai outsold Honda. That is a benchmark event for sure. Honda has completely lost the plot while Hyundai has kept making each new vehicle design better than the one it replaced.

    Chrysler’s recovery is also big news. The company so many people gave up for dead is living on as one very happy Zombie.

    Saab: Who exactly bought those 300+ new Saabs in the US last month?


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