Think hybrid and electric cars are expensive? Wait until automakers start selling hydrogen fuel cell cars. Toyota tells Automotive News [sub] that it’s targeting global sales of a “few thousand” fuel cell vehicles by 2015. But because the technology will be rolled out due to emissions standards rather than widespread market demand, expect the price for the hydrogen Toyotas to be breathtakingly high. Says Toyota Europe’s Vice President for Product Planning & Marketing Alain Uyttenhoven
We could expect a fuel cell vehicle to retail at about 100,000 euros in Europe.
Phew! All of a sudden those EVs aren’t looking so overpriced, are they? Which might be why Uyttenhoven adds
We see pure battery-powered vehicles to be just a solution for small trips in the city, while a plug-in gasoline-electric hybrid is the best solution both for weekday urban commuting and weekend trips. Our research shows that more than 80 percent of urban daily trips are less than the 20km.