About a minute into this clip, the auto industry’s most ubiquitous reporter John McElroy reveals that he’s seen three future Lincoln concepts and insists that they
definitely signal that a big change is coming.
What he doesn’t say: what they look like or what the “big change” is… which is enough to make any inveterate skeptic wonder whether McElroy is shooting straight or if saying what he did was a condition of being shown the “future products.” What McElroy does reveal is that Lincoln now has
its own unique design studio located within Ford’s product development center in Dearborn Michigan, with its own unique design team. That has not been done in modern times.
Unfortunately, as Cadillac’s recent history proves, new design is just part of the successful luxury brand equation. Unique platforms are another. Strong marketing is another. Lincoln may be taking the first steps in the right direction, but it’s got a long, long way to go…