By on June 19, 2011

It’s one thing for a sportscar brand like Lotus to shrug off the self-destructive iconoclasm of its most hard-core “fans,” but it’s quite another thing for its chief executive to take a piss on the entire supercar market while describing the downpour as “authentic, cloud-filtered Alpen raindrops.” To wit, the following bit of nonsense found at Autocar:

The new Lotus Esprit will offer a more “authentic” driving experience than the Ferrari 458 Italia and McLaren MP4-12C, according to CEO Dany Bahar… Bahar claims the Lotus Esprit will “have the character and emotion” that he says the McLaren lacks. He also revealed that the rolling chassis was now complete and fully running prototypes would be ready by November… Formula 1 KERS-style technology is also expected to feature on the Esprit, but Bahar said such electronic systems would be used only where they add to the driving experience and not as driver aids.

If you can make any sense of this blithering nonsense, or how Bahar came to it based on his impressions of a rolling chassis, you must work in marketing. Not that there’s anything wrong with that…

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14 Comments on “Quote Of The Day: The “Authentic” Rolling Chassis Edition...”


  • avatar
    fredtal

    Lotus has made some great cars but as a car company not so great. So having some CEO spit marketing bs is rather pointless. I wish them well, but for myself as an old Elan owner and not in their demographic I really don’t care anymore.

  • avatar
    Type57SC

    So Lotus is making the new Viper?

  • avatar
    ...m...

    …bahar’s background is strictly in marketing, so it should come as no surprise that his debut CEO tenure is focused upon generating a jobsian reality distortion field around the lotus brand…if he follows through with delivering genuinely distinctive and innovative products which push the industry into new territory, there’s nothing wrong with that, but it appears that we’ll have to wait at least a few more years before any authentic bahar-era products roll out of development…

    …for lotus’ sake, i hope bahar’s RDF can sustain the company for that long, and that the finished product can support his marketing hyperbole, financially and metaphorically…

  • avatar
    Zarba

    When he says. “…Esprit will “have the character and emotion” that he says the McLaren lacks.” , what he means is that it will have the reliability that Lotus has always been famous for.

    When will these guys learn to keep their traps shut until they producs an actual car?

  • avatar
    Robert.Walter

    Gee Dany, Jump the Shark much? Or have you stolen one of Max Bob’s stogies?

  • avatar
    Jimal

    Judging from the wheels alone that appears to be a backbone and whatnot from a DeLorean, No? Considering that Lotus is going to grow itself to death, the picture is somewhat appropriate.

    • 0 avatar

      Hard to tell. If the engine is in front of the transaxle, it’s an early Esprit chassis.

      Actually, The Lotus backbone chassis didn’t change all that much from the Elan, to the Europa, Elite/Eclat and Esprit. They just left more room at one end or the other for the powertrain. When Lotus first developed the Elan frame, they found out that the chassis was stiffer alone than most cars are with a full body. I believe that Chapman’s formula was stiff chassis, soft springs and firm shock absorbers.

  • avatar
    SherbornSean

    Instead of dreaming up 5 make-believe cars, I wish Lotus would just finish the engineering on the Evora. That would be an extraordinary car with a little attention on the basics.

    And as a sidenote, it really does stretch credibility when you claim your Toyota-engined car will offer a more authentic driving experience than a Ferrari. I’m not saying it isn’t possible, only that it’s a little hard to believe.


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