Thanks to one of the most popular Top Gear segments ever, the Peel P50 is now well-established in the minds and imaginations of the world’s automotive cognoscenti. After all, how often does Clarkson say that “if [car X] had a reverse gear, I would describe it as the absolute ultimate in personal mobility”? But now there’s another reason to pay attention to Peel: having been bought a few years back by Gary Hillman and Faizal Khan, the British microcar maker is set for a comeback that’s being funded by Sonny Coreleone himself, actor some British investor named James Caan (born Nazim Khan… cheers to colin42 for the British pop culture lesson, and apologies for unwittingly making the story better than it is).
For about $125k, Caan has bought 30 percent of Peel (as well as one P50 and one Trident), as part of the BBC show “The Dragon’s Den,” in which entrepreneurs vie for startup money. Peel is building about 50 electric-powered cars per year, and is seeking to expand the brand into non-automotive merchandise. Why would Caan invest in the world’s smallest cars?
When investing I often look for things that are a little bit different. Rare opportunities can surprise you and add fun to the process. As a British made product, Peel encompasses traditional values and manufacturing.
Not only will there be plenty people who want to own a piece of history by having a Peel but the brand is ideally placed to expand into a larger product range.