As you remember, Susan “If you know what I’m good for, answers on a postcard, please” Docherty got canned from her job of Sales and Marketing of U.S Operations, to make room for Joel Ewanick. Back then, many thought it was only a matter of time before ol’ Doperty (see what I did there?) got the ol’ heave ho from GM CEO Eddie Whitacre. Unfortunately, it seems someone still likes her (again, answers on a postcard, please) and she’s now landed another gig at GM. Only this time, they’ve let her loose on the golden goose (hey, see what I d….never mind).
Susan Docherty will be shanghaied. DetNews reports that Miss Susan Docherty will be vice president of sales, marketing and after sales for GM’s markets of Asia, Latin America, Africa, the Middle East and Russia. Technically correct. Practically, she’ll be responsible for the marketing of GM vehicles in China and other key growth markets that fall under the purview of GMIO (GM International Operations), operating out of Shanghai. Shipped to Shanghai will be the person who worked on the marketing for Saab, Hummer, Saturn and Pontiac. Oh, and had a hand in this. In Shanghai, she’ll be working out of China’s second largest building, the Jin Mao Tower, where GMIO has a low-rent presence on the 10th floor.
Now to all those who think “Hang on, Cammy! Aren’t you being a tad harsh and taking this out of context?” I say one thing. Further into the DetNews article GM CEO Ed Whitacre was quoted to have said “Growth in China and other emerging markets is important to the company’s future…We are counting on Susan to make significant contribution, and I am glad to have her running this critical part of our business.” No wiggle room there, eh, Ed? You’re counting on Susan to deliver growth in one of your key markets? Well, can’t say I blame you for putting trust in her. I mean, Hummer, Saturn, Saab and Pontiac were such rip-roaring successes, right? Cammy out.