TTAC Logo Submissions Pt. 6

Robert Farago
by Robert Farago

And here they are: the final group of TTAC logos submitted by our Best and Brightest for our mutual consideration. The contest, such as it is, is now closed. The next step: we’ll choose our top ten and put them to a popular vote. Although we reserve the right to overturn democracy, the chances are excellent we won’t. There are a number of entries that are significantly better than what we have now. Which is nothing, but you know what I mean. After the selection process, we’ll offer readers the chance to buy the logo from car tatts. We’ll also put together some unique merchandise, like a branded rescue knife. Meanwhile, once again, I thank everyone who sent us a logo. I appreciate your time, dedication and passion. [NB: Please click on images twice to defeat the WordPress compression algorithm method.]





Robert Farago
Robert Farago

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  • Akdziner Akdziner on Jan 22, 2009

    I'm definitely voting for #3. The black and red colors go well with the current website. The font really looks sharp and fits the automotive mentality and the gauge icon really speaks to me as a car guy. I also like how they put it on the escalade as a sticker so we could see it in context. good job.

  • Ed S. Ed S. on Jan 22, 2009

    @like.a.kite Yes, but did you click the link? I presume not, which is fine. Personally, I am not satisfied with even the readability of most of the entries. I think trying to integrate the words "the truth about cars" is difficult and the letters "TTAC" even more so. Also, While TTAC is an abbreviation used on the site it is not part of the "the truth about cars" brand. At least not currently. Sorry if this comes across as harsh or mean against those who took time to submit entries. The criticism isn't personal, its about branding the truth about cars in the way that will attract and retain the most online visitors.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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