By on January 16, 2009

Tuesday’s the deadline for this mission of mercy. [Send your design to robert.farago@thetruthaboutcars.com] Meanwhile, we’re getting the second tranche of bailout money– sorry, I mean, logo action. The logos below are the latest from members of our Best and Brightest, whose affection for the site and dedication to clarity gives me pause. OK, that done, I appreciate all your efforts on our mutual behalf. In these hard economic times, I’m trying like Hell not to cut our editorial budget. If I can get some new income streams going (consultant speak for make some money), it will help sustain my effort to reward our contributors and maintain their interest in submitting material for our mutual entertainment, information and informed debate. Again, please do not flame the artists here. Constructive criticism is most welcome and expected, but your restraint is, as always, integral to the process. Thank you.

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40 Comments on “TTAC Logo Submissions Pt. 2...”


  • avatar
    TEXN3

    #2 is most excellent, wearable as a bumper sticker, hat, shirt… especially great if you’re an Audi owner.

  • avatar
    miked

    Even though they’re a bit “boring”, I can actually see myself buying #5 or #6. I like #2, but would I buy one for my car? I don’t know. Overall, I think this round of submissions is more towards what I think would sell on a site like cartatts (of course, I also think that sportwagons and caminoized cars would sell well too – so take what I say with that in mind).

  • avatar
    AndrewDederer

    Like the shift-pattern one except for one thing, it falls flat as an add. The natural way to read it is TATC.com. Yes, if you make the connection, it’s obvious, but do we need another secret handshake?

  • avatar
    elloh7

    Out of this lot so far, #4 (with a little tweaking) looks nice. #1 is also pretty good if being considered for site header use only, but would look out of place on a ball cap or a tshirt or something of that nature.

    Starting to wonder if my submissions got lost in the ether.. Do I need to email them again, RF?

    EDIT: There they are. Thanks RF! I take it you didn’t see enough difference between the 1st and 2nd I sent to bother posting number 2, which is fine. They *were* very similar.

  • avatar
    TEXN3

    Andrew- I went back and forth on that one… I figured there would be issues either way, but went with what car enthusiasts would know. I did this for fun, not expecting to win a competition.

    Looks like someone took the gear shift idea and improved it a bit. Nice.

  • avatar
    Samuel L. Bronkowitz

    Still like the car tag from round 1 the best.

  • avatar
    the duke

    Big fan of #2. The best so far.

  • avatar
    MBella

    #2 is the best one so far.

  • avatar
    celebrity208

    Personally I like the text header approach that TTAC has now. However replace the (I’m assuming) close-up of the gas cap of a red car with a wide banner shot of a ship’s fantail, with “The Truth About Cars” as the ship’s name, sailing in heavy seas littered with 50% reveals of car logos, other auto based magazine logos, etc.

    ps #2 looks too much like an Audi TT logo, my vote is for Lance J Pranther’s submission.

  • avatar
    dean

    Kudos to all for their work, but none of these speak to me.

    I like celebrity208′s written idea, but I suspect you would quickly get a cease&desist from any magazine/publication whose logo you used.

    But that type of non-literal approach is what you need.

  • avatar
    Areitu

    I like “Lance J Prather 1,” It spells the name out and has a recognizable swoosh reminiscent of the gas cap banner, my favorite part.

  • avatar

    I like #2 as well, but I think underneath it should have the web address in small letters.

    #8 is nice, and could probably easily be tweaked so that the web address was clear. If these are being designed to encourage people to display them, you want something that will tell viewers where to go. Of course, a smart and very enthusiastic observer who wants to see the site might google TTAC or the truth about cars, but having the web address will draw people who might not think about a website if they don’t see an address.

  • avatar

    My compliments to all the submitters for their wonderful creativity. There’s a lot of really neat stuff here.

  • avatar
    elloh7

    @ David H.

    I’ve revised and worked up a few other renderings of my original idea. Emailed RF with them just a minute or two ago. The full site address is now included in each version (good point, by the way.. kinda hard to draw in more readers if they dont know what the site address is.. not everybody in the world is familiar with the term “google” afterall)

  • avatar
    JMII

    I like #2 as well, but I think underneath it should have the web address in small letters. -David Holzman

    I was going to add the text but wanted the logo to stand on its own (for now). The deadline for submission was pushing me to get the logo done ASAP, adding text later would be easy (if desired by RF).

    And yes the “TT” is inspired by Audi ;) I knew the B&B around here would figure that out so it was kind of an inside joke for true car nuts.

    Since I can’t vote my own (#2 duh) I’d vote for #8 if it was modified to make the gas-cap-swoosh become the “C” somehow and the other letters jazzed up. Disappointed in myself for not seeing that angle… I just went with a gauge/tach for the “C” since its such a universal symbol.

    Like any logo I played a few other ideas such as making the double T look like a set of headers. Or making the double Ts look a bit like the F from Ford’s (classic) logo. Instead of lane dividers I played with a multi-sectional brake-light style fade inside the Ts as well. Normally I would have submitted several fully fleshed out designs from all my concept sketches, but time (and money) prohibited an all out attack on this project.

    Glad people liked my take on TTAC, I enjoy logo design and often play around making various attempts at turning random letters into art.

    - John

  • avatar
    lprocter1982

    I like Geoff Lordi’s second entry. Simple and to the point. I can’t decide between that and the license plate logo from the first set.

  • avatar
    Porsche986

    I like the #7 shift pattern as well… as long as it said The Truth About Cars (even in small print) below the pattern itself. VERY nice.

  • avatar
    Blue387

    Could we fill out a poll?

  • avatar

    Yes. I’ll ping Frank.

  • avatar
    Pig_Iron

    First, both sets of submission are fabulous. I envy that kind of imagination and creativity.

    That said, I like Jeffrey Maffuccio’s and Michael Curwood’s, which is probably due to my weakness as a gear-hear in my original career.

  • avatar
    TheMagicTiki

    Just a quick comment from one of the logo contributors…

    Having spent many years in the graphic design and advertising business, it has always been my opinion that creating logos is the most difficult of projects for a designer. It’s a deeply personal process to distill the essence of a company into one little graphic, and it takes time and effort to get it right. Sort of like picking the names for someone else’s kids.

    Having said that, I am very impressed with the contributors. All the designs are well done and hit some aspect of what we love about TTAC. The feedback is candid, intelligent, and respectful. This is exactly the kind of give-and-take process you look for in order to deliver the best possible solution.

    The Best and Brightest are truly at work here, and the final product will be better for it!

  • avatar
    jwwactor

    #2 is my favorite, but it could be a little better if it had some more color to it (pavement colored T’s maybe?)… you know, something other than just red.

  • avatar
    John Williams

    To be honest, I like Eric Yang’s submission (#1). It’s simple, to the point and I like the font treatment. The gearshift entries seem too contrived IMHO. Lance J. Prather’s first entry also gets a nod. Get rid of the .com motif in the logo and it’ll work a lot better.

  • avatar
    amcadoo

    #7 definitely. Most hipness.

    Most iconic. Most memorable.

  • avatar
    seoultrain

    add me to those who like #2.

  • avatar
    elloh7

    @ John Williams

    When the next round of submissions gets posted, my revisions will be there for all to see. It DOES look better without the .com in the logo and instead placing the whole site address below.

  • avatar
    peteinsonj

    Some very nice work here. That said. You really must choose a logo that spells out the name — not just TTAC. While those of us who use the site will “get it”. I would think you want to use a design which communicates the full name, since, let’s be honest, TTAC. Means nothing to most folks, not like CNN or Coke!

    Again some very cool work here. I’m in the midst of doing the same for my new business– so these contributers deserve a well deserved thanks!

  • avatar
    tom

    If it spells out the entire name, it’s not a Logo. At least not in most cases, it only works with rather short names like Ford. The only exception I can think of is Coca Cola, but even that is a lot shorter than “The Truth About Cars”. The name can be used in addition, but a Logo is usually short and simple.

  • avatar
    EEGeek

    I like #2, but I agree that it should include the website URL or “The Truth About Cars” at the bottom in small letters if you want it to be effective as site advertising in addition to sticker sales. #6 & #8 aren’t bad either, but the tachometer “C” really makes it for me.

  • avatar
    Steve Green

    This round is between #3 and #7, the two gearshift patterns. #3 is too flat, and your first instinct is to read it TATC.com instead of TTAC.com.

    #7 is nice and 3D, it really pops, like the etched-in numbers on a gearshift. The problem is, the lettering is too small to read, even when blown up to banner size. (I tried this on my laptop monitor.)

    With the right tweaking, either one of these is probably perfectly useable.

    I still like the license plate logo from yesterday, too. Although the shifter probably speaks more the the car enthusiasts most likely to read TTAC.

  • avatar
    TEXN3

    I would be more than willing to give the “rights” of my design (#3) to someone who can improve upon it. I just did it for fun and don’t expect any monetary return. I used Sketchup and Acrobat to get it done, I don’t have any fancy graphic softwares to take away the “flatness”.

  • avatar
    Steve Green

    TEXN3 –

    Well, you did a great job. Unfortunately, I only have enough skills to provide a little constructive criticism — I’m not good enough to improve on it!

  • avatar
    elloh7

    @ TEXN3:

    “Flatness” is not inherently bad. In some cases, a design has no depth in any way, and that is bad. A good logo dosn’t need shine and gloss and gradient and shadow in order to pop. Just go take a look at the most recognized logos in the world. In their most basic form, they are what most people would call “flat”: one color, two dimensions. There’s nothing wrong with that. If a design needs all the flash stuff to be noticed, it wasn’t a good design to begin with, or it needs refinement.

  • avatar
    tom

    I agree with elloh7. Personally, I really like flatness in design (just look at my entries). Also, I really think that 2D is coming back. All this 3D design was a lot about “look at what our software can do”. Today we know what computers can do and so it’s going back to simpler shapes and pure design. Look at Mercedes for example and how they 2D-ified their three pointed star.

  • avatar
    AllStingNoBling

    Number 3!

    Number 3!

    Number 3!

    Hey, it has class.

  • avatar
    TEXN3

    Thanks for the info guys…

  • avatar
    B-Rad

    My personal favorite is #7. But it may need a little tweaking before use (I think the location of the second T and A are in the wrong place). Looks great, though.

  • avatar
    JMII

    Just an FYI folks – ttac.com redirects to http://www.thetruthaboutcars.com so there is no need to spell out the whole site after all.

    Logos only give you a split second to catch someone’s attention, especially as a sticker on a car. Keep in mind additional colors = additional $$$ This is why I went super simple with my first draft (#2). If I was just doing a web logo I would have done things slightly differently (more colors, some depth with shadows, etc), but when your putting a logo on your car, a shirt pocket, a hat or coffee mug you’ve got stay simple and to the point – and this is why good logo design is so tricky.

  • avatar
    postjosh

    #7 is the coolest but too confusing. #4 is my choice.

  • avatar
    jeffjones

    I would try going to http://www.logobids.com – for about $99 you will get tons of renditions of your logo from professional designers all over. I did it for my company and it worked out great! Just a thought. I like #2 by the way.


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