Blog Post: Paris Report Part 3: Nissan's Nuvo is a Better Place

by Martin Schwoerer

Published: October 2nd, 2008

blog post paris report part 3 nissan s nuvo is a better place

Nissan’s concept cars have been pretty impressive for the past few motor shows. There was the Pivo, a toyish-but-feasible city car that had electric motors in the wheel hubs, enabling it to do 360-degree turns. It was a bubbly, friendly vision of driving in the future. Then Nissan presented the Mixim, which looked like Darth Vader’s mask on wheels. The idea was to make an urban electric car that looked serious, even aggressive. Both owed their design language to Mangas, guaranteeing a certain attractiveness to teenagers. Today in Paris, Nissan unveiled the Nuvo which is equally electric and inspired by Japanese comic books, but in addition integrates nature-oriented themes such as flowers, and recycled materials. I like it, despite its megalomaniac motto claiming it’s “the future of the city car”. Any car that sports a new design language has my sympathies. The Nuvo is a 3+1, comparable in packaging to the Toyota iQ. Nuvo is to be rolled out in the context of the Better Place pilot projects in Denmark and Israel 2011. The Nissan guy I spoke with claims the agressive style of the Mixim doesn’t work for urban drivers, so they had to go for something softer. This may be true for Japan and some countries in Europe, but otherwise I would beg to differ: Germans find cuteness alarmingly unserious, and Americans feel emasculated by anything distinctly unmacho. Still, it’s a fine design.

Martin Schwoerer

More by Martin Schwoerer

Comments

Join the conversation

2 of 11 comments

Joeaverage on Oct 02, 2008

Reminds me of the GEM (Chrysler) Pea-pod. Go for it. Build it. See if anyone will buy it. Oh - this is a concept car? Oh - forgot. They seldom ever get built. Even the good ones. I'm really only interested in the car show vehicles that are really reaching the market. How about skipping the concept cars and have all these companies revealing new products they are actually taking deposits for? Maybe we'd all notice how much of the same new cars can though if we weren't distracted by concept cars. Not trying to be a grump - just saying most products are really good and we're down to differences in details. Now if somebody would release cars that were from the 30s down to their side opening hoods then we'd be talking different. Won't happen I suppose b/c retro is a tough one to pull off year after year.

Like Reply
Usta Bee on Oct 02, 2008

This thing makes the Yaris look pretty good.

Like Reply

Recent Comments

Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?