#buick

Last time on Buy/Drive/Burn, we took a look at full-size sedans of an American persuasion and non-luxury intent. The consensus was loud and clear on which vehicle of the trio to burn; the Taurus was the subject of a flame war. Citing the sedan’s outdated everything and bad packaging, most of you didn’t like it.

Some of you also complained that the three offerings were too basic, and lacking in content and luxury. Today we turn up the luxury dial and look at three full-size Americans which are a bit more aspirational.

Ready, comrades? This might be tough.

What country can’t get enough of the Buick brand? Well, not the United States, clearly. But cross the Pacific and Buick is the equivalent of Nicki Minaj and free Coca-Cola and the iPhone X, all rolled into one. Much desirability among the middle-class consumer set.

While we’ve seen some new product on these shores in the past year or so (a new Enclave, Regal, and refreshed Envision are the only things that come to mind), China awaits two wholly new models. One technically isn’t production bound, at least not yet, but you’d be forgiven for assuming it’s a given: A Buick SUV concept — fully electric, and boasting a pretty sexy liftgate — that might have a future on both sides of the Pacific.

Just after Christmas, we inquired about your favorite German car of the 1990s. The few of you who had awakened from post-holiday eat and drink signed in to share your top Teutonic choices. I suspect more of you are awake now that it’s springtime, and will be able to answer the same inquiry when it’s American flavored.

What’s your favorite American vehicle of the 1990s?

These pages have spilled more than a bit of digital ink on the Buick brand in the last couple of weeks. For today’s QOTD, we’re about to spill a little more.

Buick’s current roster holds a couple of good-looking arrows in its quiver, not the least of which is the Regal Tour X (which, it should be noted, is listed proudly as a WAGON on Buick’s own build-and-price site), particularly in the natty shade of Rioja Red Metallic. Here is your Monday question: which Buick vehicle of yore hit it completely out of the park in terms of styling?

In the tradition of TTAC’s august founder, it’s time to do some old-fashioned myth busting about General Motors. Specifically, we’re going to talk about a myth that many of you were perpetrating in the comments of our first installment in our new Buick Death Watch series — specifically the fallacy that Buick GMC dealers “need to have Buick to have cars to sell,” or that “dealers would sue GM if they killed Buick.”

Not even, man.

I mean, if they had ever sold that bad-ass Avista pictured up there, then maybe, but Buick’s car lineup has left much to be desired in the eyes of consumers and dealers. I’ll explain a component of General Motors’ dealer compensation called “Standards For Excellence” to you, and then we’ll look at charts and numbers and data and stuff. Ready to have your preconceived notions challenged? GO!

Yesterday, your humble author went back to the proverbial old school for a heartfelt piece on why Buick must die. It gave me no pleasure to write it; I can still remember being five years old and waiting with anticipation for my father to bring home his new steel-grey 1977 LeSabre sedan. That was an American-made luxury sedan to compete heads-up with anything the world could offer, which no doubt explains why the Volvo that sat next to it in the garage found its way to the classifieds shortly afterwards.

There is nothing I would rather see than the resurrection of a revitalized Buick taking the fight to Lexus with a top-notch lineup of cars and crossovers that are built and designed — scratch that, I would probably settle for built or designed at this point! — in the United States. That’s why I handed out that tough love to the Tri-shield yesterday.

It would have been nice if Buick PR had responded by sending me some off-the-record advance notice of a new world-class luxury car or truck. I suppose it was naive of me to even think there might be such a thing in the pipeline. Rather, my boss received a list of complaints from Buick’s brand communications manager, Stu Fowle. He believes the article is incorrect on several points. In the interest of promoting further informed discussion about Buick’s current woes, I’ve listed his complaints after the jump, along with my responses.

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?

“When The Donald calls aspiring apprentices into the boardroom to determine which one to fire, I’m always hoping for a miracle. I want him to can ALL of them.” Thus spake Robert Farago nearly thirteen years ago when he started the General Motors Death Watch. Just fifty-one months later, General Motors filed for Chapter 11. Our august founder got his wish. Or most of it, anyway. The weak-sister brands were sold off — although, looking at the stunning resale value of Hummer H2s on the West Coast, one wonders if perhaps that nameplate should have been retained; it would certainly play well in an era where $100,000 is the new normal for a loaded full-size SUV. (One also has to admire Farago’s Muad’Dib-style prescience regarding Donald Trump’s relevance in the future, but that’s slightly besides the point.)

Robert was wrong about one thing: while General Motors did die in the the legal sense, most of what normies consider “GM” is still very much present and accounted for. I recently sat down with a senior “New GM” person who told me, “We used the bankruptcy to keep the good people and make some much-needed changes,” by which he meant “cutting the dead wood.” I think that much of the current product line reflects that rejuvenation. The Corvette is the world’s finest sporting automobile, at least on the value-for-money scale. The Equinox has been a bright spot for more than half a decade now. The Denali line is a license to print money, and justifiably so. I’m no longer much of a skeptic when it comes to the General. Last year, I did something I’d never done before: I spent nearly 60,000 of my favorite dollars on a brand new GM product. While there are certainly criticisms to be made regarding America’s largest-by-a-whisker automaker, I believe it is now safe to say that the company is on solid footing everywhere from 755-horsepower supercars to electric-dreams city commuters.

Except, of course, for Buick. That’s got to go, and nobody’s going to miss it.

The B&B has proved on many occasions that they enjoy a nice Buy/Drive/Burn or three centered around the 1990s. I sense you want more, so have more! Today’s trio sprang to mind as we discussed the article surrounding Buick’s choice to remove the brand name from all new vehicles. In the comments, things naturally turned to the Oldsmobile Aurora and the modified Rocket logo it displayed.

But what other two vehicles from 1995 do you pair with the brand new Oldsmobile Aurora? Will you want to burn any of these? Let’s find out.

Buick had best hope every consumer knows exactly what the tri-shield badge stands for, as the automaker will soon dispense with “Buick” lettering on all of its models.

The dropping of the brand nameplate on Buick vehicles, first confirmed by GM Authority, began with the refreshed-for-2019 Envision crossover. A fluke born of Chinese manufacture? Nope — Buick is going away, in name only.

Spoiler alert: At some point in this review, I am going to make the idiotic suggestion that the Buick Regal GS ought to come with a manual transmission.

I’m assuming you’re all somewhat familiar with the Buick Regal, a lightly Americanized version of the European-market Opel Insignia. By our standards, the Insignia is legitimately European. It’s a hatchback masquerading as a sedan, which is (or at least used to be) a popular bodystyle in Europe. It’s built in Germany, which is more than a lot of BMWs and Benzes can say. By European standards, though, the Insignia is – well, it’s sort of a Buick. It’s wallowy and a bit soft around the tummy.

The GS is the hod-rod model, which dumps the 2.0-liter turbo four and replaces it with a 310 horsepower version of GM’s corporate 3.6-liter V6. It gets a nine-speed auto tranny and all-wheel-drive, bigger front brakes with red-painted Brembo calipers, unique front and rear fascias, and fancier gauges and front seats.

When I was a teen in the ‘90s, the big Buicks roaming suburban streets were mostly LeSabres, with the occasional Roadmaster or Park Avenue thrown into the mix. Now, Buick (along with everyone else) seems to be crossover central, thanks to the Envision, Encore, and Enclave.

Yeah, I know. It’s a crossover world and we’re just living in it.

The “big” Buick sedan still exists in the form of the LaCrosse, and the Regal has been recently re-done in wagon and hatchback guise. Yet your father’s (or mother’s) Buick is almost certainly a crossover at this point.

About 20 years ago, I was working on the technical staff of a small hospital under the theoretical supervision of a nice old woman whose name escapes me. When I say “old” I mean about the same age I am now, by the way. She had a 1991 Buick LeSabre and she was having some sort of problem with it that required a long stay in the indifferent care of our local Buick dealership. Around day eight she lost her patience and called the dealership for a good old-fashioned screaming fit.

At some point in said fit, she yelled, “I EXPECT MORE FROM A BUICK THAN THIS!” Then she turned around and froze me with a furious glare, because I was laughing my proverbial ass off. What kind of idiot expected anything special from a Buick in 1999?

Yet there was a time when the tri-shield badge conveyed some real prestige and excellence. My friend Thomas Klockau just wrote something neat about the Electra 225 that has me itching to buy one of those old boats. And while Buick’s current lineup is a mish-mash of Asian hatchbacks and anonymous sedans, there have been a few decent cars in the lineup from time to time. Which happens to be topic of today’s “Ask Jack.”

Last week we brought you a taste of the facelifted 2019 Buick Envision, already on sale in its Chinese homeland. General Motors has now graced us with details on the U.S.-bound model, which should appear this spring wearing the same trims you’re become used to.

While there’s a new transmission and tech content to go with the updated front- and rear-end styling, one feature of the new model stands out: its price. To lure new buyers to the brand (and tempt Encore owners to move up the ladder), Buick is offering the Envision with a new pricing scheme.

“All trim levels have been adjusted toward the heart of the premium compact SUV market,” the automaker said today.

Just how much has a Buick Envision slipped in price in the two years since its introduction? A cool nine grand.

When the Picture Time post for the Villager Nautica went up on these pages last year, the idea for this particular edition of Buy/Drive/Burn was already on my mind. In fact, in the big list of trios I keep for this series, this one has always been at the top of the list.

The year is 1994, and you’ve got a luxury minivan to set alight.