#buick

The 1975-1980 Buick Skyhawk was a sporty-looking two-door based on the Chevrolet Vega platform, and Skyhawks (and their Chevrolet Monza, Oldsmobile Starfire, and Pontiac Sunbird siblings) were once all over America’s roads. They weren’t build particularly well, and they hemorrhaged resale value in a hurry; by the end of the 1980s, nearly every single one of them was gone.

Here’s a very rough example I spotted in a San Francisco Bay Area self-service yard last month.

Production of the Buick Verano is expected to end next month, but it seems we’ve already forgotten about the nameplate and the sort-of luxury compact car it was attached to.

The model lives on in China, but a hatchback bearing the Buick badge and a Verano GS nameplate has been seen driving near General Motors’ Milford, Michigan proving grounds, according to photos published by AutoGuide.

A July 2016 surge to 22,960 sales produced the best month of U.S. sales for General Motors’ Buick brand in nearly three years.

“Year to date, Buick retail deliveries have grown 6 percent,” General Motors claimed in its monthly release, “and Buick has gained 0.1 percentage points of retail share.”

GM also said 2016, with 114,105 retail sales through July, represented the best seven-month retail start to a year since 2005 in the United States.

But don’t get too excited, LeSabre lovers, Skylark supporters, and rooters of Regals. We’re talking about 2005, when U.S. Buick sales had already fallen by more than a third in only three years.

I’m going to wager you’ve gorged yourself at a sprawling Chinese buffet at least once. Back in my college days, Emerald Palace was a favourite: big portions, ample choices, reasonable prices. Sometimes, the proprietors would limit choice, holding back the good stuff for busier, higher-profit nights. It was annoying because you knew — knew! — a few scrumptious menu items were locked away in the kitchen walk-in, just out of reach.

The previous-generation Buick LaCrosse debuted in the dark recesses of 2009, when the domestic auto industry — hemorrhaging red ink and tottering towards bankruptcy — cried and shovelled back tub loads of Ben & Jerry’s. Buick was on the minds of Chinese buyers for a few years by this time. This played a large part in the brand escaping the executioner’s axe seven years ago. The second-generation LaCrosse was Buick’s all-in gambit on The Red Dragon.

Domestically, Buick’s been making a splash lately, and some of that swagger is apparent in the team that worked on the LaCrosse. Not content to simply chase its existing customers, the tri-shield brand plans to make the LaCrosse one of its “conquest models,” drawing buyers’ attention out from behind the wheels of competing marques. To this extent, the LaCrosse is actually two very different cars, depending on how you tick the option boxes.

You remember the Avista — the sexy concept coupe unveiled by Buick at the North American International Auto Show in January (before being spirited away forever)?

Apparently, several people at General Motors weren’t happy that the concept’s shapely flanks and lithe profile saw the light of day, despite favorable reaction from the media. According to an uncorroborated source at GM Inside News, the Avista’s arrival was a blow to the team behind the Chevrolet Camaro.

Buick is all about China, where the brand claims more than 5 percent market share.

Buick’s achievements in the United States, once storied, are now not nearly so impressive. Buick’s market share in America today is half what it was in 2002, after volume declined in eight of 14 years, tumbling from more than 430,000 sales 14 years ago to 223,055 last year.

This is part of the Buick story we told you yesterday. In touting record global sales as one of the planet’s fastest-growing volume brands, Buick’s General Motors parent company also made clear that the brand is achieving rapidly increased rates of sales because of the Chinese market, even though U.S. sales are declining, albeit marginally.

Following our managing editor’s press of the publish button, we almost immediately heard from Buick.

General Motors today fêted Buick as the planet’s fastest-growing volume automaker. Ignored in GM’s press release was the Buick brand’s declining volume in Buick’s home market.

As if we needed more evidence that North America is an increasingly unimportant component of Buick’s future plans — Buick is discontinuing the Verano, its most popular car model in the U.S. and the most popular Buick overall in Canada — GM revealed that Buick added more Chinese sales between January and June than the whole U.S. Buick division managed in toto.

General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.

It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.

Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April.

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model.

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.”

In 1979, the Riviera moved onto the front-wheel-drive Toronado/Eldorado platform, continuing the tradition of rococo Riviera personal luxury coupes that started back in 1963. This version of the Riviera was built through the 1985 model year, so we’re looking at the very last year of the V8 Riviera in this weathered Denver car.

It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.

Its assailant? The crossover, and changing consumer preferences.

General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.

The first name that comes to mind when anyone says “Buick two-door” could make a comeback.

General Motors wants to use the storied Riviera nameplate on a future vehicle, and it now has the trademark application to prove it, GM Authority reports.

On the heels of a stop sale order and subsequent rush to reprint Monroney stickers with correct EPA fuel economy ratings, General Motors is working on a plan to compensate buyers of the 2016 Chevrolet Traverse, GMC Acadia and Buick Enclave.

Seeking to smooth any ruffled feathers, GM expects to announce a plan to dealers and customers within the next seven days, according to Automotive News.

That assurance isn’t enough to placate some owners of the full-size crossover, as GM was slapped with a prospective class-action lawsuit on Tuesday.

The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).

Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.

So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover?