#SUV

A great advantage to being one of the world’s largest automakers is that one can afford to wait for a bet to pay off. Witness this body-on-frame fifth-generation 4Runner, introduced to an apathetic and SUV-adverse public in the dark days of the 2009 as a ’10 model. It is still sharing showroom space with Corollas and Camrys today. Contrast this to Kia that introduced its body-on-frame SUV – the Borrego – at around the same time. It landed in the market with a dull thud and quickly resigned itself to the automotive dustbin of history in North America.

The 4Runner’s fortunes are on the upswing assisted by consumers consuming SUVs with all the restraint of a record producer with a garbage bag full of cocaine and a garden hose. Toyota sold more 4Runners in 2016 than at any other time in the last dozen years despite the brand’s glacier-like design cycle and the 4Runner being largely unchanged since the turn of the decade.

For whatever reason, Volkswagen has shied away from the mainstream, large, family vehicle market for decades. When most American parents and spawn headed to Wally World in massive station wagons, Volkswagen offered the Microbus. When minivans became the rage, the sages of Wolfsburg set forth the quirky, rear-engined Vanagon. And through the ‘90s, as the SUV became the default soccer mom transport, the Eurovan continued the tall and narrow van theme.

Certainly, the Routan was a typical minivan — albeit provided by Chrysler — and the Touareg followed a traditional (if pricey) luxury SUV path, but VW hasn’t been a player in the meat of the market. Considering the challenges the company has faced over the last couple years, Volkswagen simply cannot afford to yield high-volume market segments. Besieged dealers need something bigger than a midsized sedan to sell.

Most of all, as noted by Michael Lovati, Volkswagen’s Vice President of Midsize and Fullsize vehicles in North America, “VW needs to regain trust.”

Step one in rebuilding trust is the all-new, American-made 2018 Volkswagen Atlas, which aims squarely at the ever-popular three-row midsize crossover market, especially the beloved Ford Explorer and Honda Pilot.

Does Atlas hit the bulls-eye, or miss wildly?

There was a time when just about every day of the week you’d see one (or several) S10/S15 Jimmy/Blazer examples driving around, doing middle-class America things because the Explorer didn’t exist yet. But on account of salt, rust, neglect, and the general “use it up” that happens to trucks in this country, that time is no more.

But is our pristine Rare Ride of today worth anywhere near the sucker-punch $15,000 its owner is asking?

Denver drivers love their luxury SUVs, and European luxury vehicles tend to depreciate in a hurry. This means plenty of Land Rovers show up in the area’s big self-service wrecking yards. While this is good news for the several Coloradans who might be interested in finding a Rover V8 to drop into a homegrown MGB-GT V8, I don’t pay much attention to these trucks. IHC Scouts, sure, and maybe the occasional Jeep Cherokee get into this series, but I have walked right by hundreds of discarded British status-boxes and not paid much attention.

A Range Rover with 266,666 miles on the clock, though, is another story.

On Tuesday, Infiniti announced it would enter a new market for the brand, bringing gasoline and diesel wares to New Zealand. New markets can be tough for manufacturers to crack, but don’t worry — Infiniti isn’t alone in this.

Last year, we reported on how British chemical company Ineos had approached Land Rover, asking for permission to build a copy of its now-deceased Defender. Land Rover responded unequivocally, stating, “There is no way this is happening.”

Hold on, not so fast there.

Maybe it’s not reliable, or sucks down fuel like it’s going out of style. Maybe it’s prone to tipping over, catching fire, or having spiders live in it. Or perhaps parts availability is such that the mere thought of owning and driving the thing causes undue stress.

But you just can’t help yourself.

Today I ask: What lousy vehicle do you covet despite the ways it would inevitably ruin your life?

My sister hates the Ford Flex.

She’s never driven a Ford Flex, mind you. She just hates the way it looks.

I, on the other hand, am a huge fan of the Ford Flex’s exterior design, particularly in Blue Jeans paint, particularly without these black wheels.

There are only two sides to this argument. There is no middle ground on which you stand and declare, “Meh, it’s alright.” Since 2008, consumers have fallen on either one side of the fence or the other. You either love the Ford Flex, or you hate the Ford Flex.

Based on the Flex’s lack of marketplace success, there are apparently too many haters. Some nine years after the Flex was launched, inspired in 2008 by the 2005’s Ford Fairlane Concept, Ford’s alternative crossover is increasingly forced into an ever-narrowing niche. The style quotient remains high — at least in the eyes of those who’ve always loved it — but the Flex now manifests too many signs of old age in a market full of remarkably competent and more popular challengers.

We’re forever hearing the tap-tapping of superior keyboards around here and elsewhere on the wild and crazy interwebz, condemning those who drive CUVs for not having a real SUV, and those who have SUVs for not having trucks. And if you have a truck and don’t use it for these paramount truck activities, then you should be in a small sedan. End of discussion.

But since this is (North) America and freedom of choice abounds, I want us all to play a trucky little game for today’s Question of the Day.

Because I think that any highway-legal vehicle made by a farm-equipment manufacturer is interesting, I photograph IHC Scouts when I see them in the junkyards I frequent (and we have not seen a truck in this series since October, so we’re due). Living in Colorado, this happens often.

Here’s a ’78 Scout II Traveler that I spotted in my local U-Pull-&-Pay.

Bronco.

While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

We knew it would happen, but now it’s official.

Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.

The Bronco, like the Terminator, will be back.

(Oh, and the Ranger is coming back too.)

GMC rolled out a redesigned 2018 Terrain SUV at the North American Auto Show in Detroit, with the usual promises of added refinement, new electronic convenience and safety features, and greater versatility. But GMC also added one feature not commonly found in an SUV, particularly one of the non-behemoth variety: An available diesel engine.

The diesel Terrain gets a 137-horsepower 1.6-liter turbodiesel with 240 lb-ft of torque matched with a six-speed automatic transmission. Gasoline powertrains include a 170-hp 1.5-liter turbocharged four-cylinder and a 252-hp 2.0-liter turbocharged four cylinder, both with direct injection and paired with a nine-speed automatic.