Everything We Reported Wednesday About the Ford Bronco is Probably Wrong

Mark Stevenson
by Mark Stevenson


While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

Unfortunately, we need to walk a fine line here, as details we received have been shared completely off the record.

However, TTAC can reveal many of the details we are hearing about Bronco fly in the face of our report from yesterday, which detailed a supposed Ford designer dishing details on Ranger and Bronco on Reddit.

The details point to Ford’s Bronco rebirth being more of a Wrangler competitor than a 4Runner clone, bringing the fight to Jeep in a segment it has owned for decades. They also point to Bronco offering some features Wrangler lacks, though those details were shared off the record and can’t be reported.

Ford broke its silence during the North American International Auto Show in Detroit, stating Ranger and Bronco will come back to North America in 2019 and 2020 respectively. Both vehicles will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan.

Ranger, which will return as a midsize pickup, will go head-to-head with the Toyota Tacoma, Chevrolet Colorado, GMC Canyon, Honda Ridgeline, and Nissan Frontier. Those trucks accounted for 448,398 sales in the United States in 2016 — a jump of 25.5 percent over 2015 — and represent 2.7 percent of overall U.S. sales.

Bronco may only have one true competitor in the Wrangler, but Toyota’s 4Runner will likely give brand agnostic buyers pause if they begin searching for their next off-road capable machine in 2020. Jeep sold 191,774 Wranglers in the U.S. last year, a decline from 202,702 units the year before. The 4Runner sold just over half as often as the Wrangler, with Toyota pushing out 111,970 units in 2016 in the U.S.

Mark Stevenson
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  • Akear Akear on Feb 17, 2017

    Apparently, the Bronco was engineered and designed in Australia. Ford not only outsources manufacturing jobs, but also outsources engineering and design jobs. Go get them Trump......

  • Skygreenleopard Skygreenleopard on Mar 01, 2017

    "the Bronco nameplate is something Ford can’t affix to just anything." Someone tell this to Jeep!

  • Dave M. IMO this was the last of the solidly built MBs. Yes, they had the environmentally friendly disintegrating wiring harness, but besides that the mechanicals are pretty solid. I just bought my "forever" car (last new daily driver that'll ease me into retirement), but a 2015-16 E Class sedan is on my bucket list for future purchase. Beautiful design....
  • Rochester After years of self-driving being in the news, I still don't understand the psychology behind it. Not only don't I want this, but I find the idea absurd.
  • Douglas This timeframe of Mercedes has the self-disintegrating engine wiring harness. Not just the W124, but all of them from the early 90's. Only way to properly fix it is to replace it, which I understand to be difficult to find a new one/do it/pay for. Maybe others have actual experience with doing so and can give better hope. On top of that, it's a NH car with "a little bit of rust", which means to about anyone else in the USA it is probably the rustiest W124 they have ever seen. This is probably a $3000 car on a good day.
  • Formula m How many Hyundai and Kia’s do not have the original engine block it left the factory with 10yrs prior?
  • 1995 SC I will say that year 29 has been a little spendy on my car (Motor Mounts, Injectors and a Supercharger Service since it had to come off for the injectors, ABS Pump and the tool to cycle the valves to bleed the system, Front Calipers, rear pinion seal, transmission service with a new pan that has a drain, a gaggle of capacitors to fix the ride control module and a replacement amplifier for the stereo. Still needs an exhaust manifold gasket. The front end got serviced in year 28. On the plus side blank cassettes are increasingly easy to find so I have a solid collection of 90 minute playlists.