Everything We Reported Wednesday About the Ford Bronco is Probably Wrong

Mark Stevenson
by Mark Stevenson
everything we reported wednesday about the ford bronco is probably wrong


While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

Unfortunately, we need to walk a fine line here, as details we received have been shared completely off the record.

However, TTAC can reveal many of the details we are hearing about Bronco fly in the face of our report from yesterday, which detailed a supposed Ford designer dishing details on Ranger and Bronco on Reddit.

The details point to Ford’s Bronco rebirth being more of a Wrangler competitor than a 4Runner clone, bringing the fight to Jeep in a segment it has owned for decades. They also point to Bronco offering some features Wrangler lacks, though those details were shared off the record and can’t be reported.

Ford broke its silence during the North American International Auto Show in Detroit, stating Ranger and Bronco will come back to North America in 2019 and 2020 respectively. Both vehicles will be manufactured at Ford’s Michigan Assembly Plant in Wayne, Michigan.

Ranger, which will return as a midsize pickup, will go head-to-head with the Toyota Tacoma, Chevrolet Colorado, GMC Canyon, Honda Ridgeline, and Nissan Frontier. Those trucks accounted for 448,398 sales in the United States in 2016 — a jump of 25.5 percent over 2015 — and represent 2.7 percent of overall U.S. sales.

Bronco may only have one true competitor in the Wrangler, but Toyota’s 4Runner will likely give brand agnostic buyers pause if they begin searching for their next off-road capable machine in 2020. Jeep sold 191,774 Wranglers in the U.S. last year, a decline from 202,702 units the year before. The 4Runner sold just over half as often as the Wrangler, with Toyota pushing out 111,970 units in 2016 in the U.S.

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  • Akear Akear on Feb 17, 2017

    Apparently, the Bronco was engineered and designed in Australia. Ford not only outsources manufacturing jobs, but also outsources engineering and design jobs. Go get them Trump......

  • Skygreenleopard Skygreenleopard on Mar 01, 2017

    "the Bronco nameplate is something Ford can’t affix to just anything." Someone tell this to Jeep!

  • Art Vandelay I always liked those last FWD 300's. Been ages since I've seen one on the road though. Lots of time in the RWD ones as rentals. No complaints whatsoever.
  • Cardave5150 I've had 2 different 300's - an '08 300SRT and an '18 300C. Loved them both a LOT, although, by the time I had the second one, I wasn't altogether thrilled with the image of 300's out on the street, as projected by the 3rd or 4th buyers of the cars.I always thought that the car looked a little stubby behind the rear wheels - something that an extra 3-4" in the trunk area would have greatly helped.When the 300 was first launched, there were invitation-only meet-and-greets at the dealerships, reminding me of the old days when new model-year launches were HUGE. At my local dealer, they were all in formalwear (tuxes and elegant dresses) with a nice spread of food. They gave out crystal medallions of the 300 in a sweet little velvet box (I've got mine around the house somewhere). I talked to a sales guy for about 5 minutes before I asked if we could take one of the cars out (a 300C with the 5.7 Hemi). He acted like he'd been waiting all evening for someone to ask that - we jumped in the car and went out - that thing, for the time, seemed to fly.Corey - when it comes time for it, don't forget to mention the slightly-stretched wheelbase 300 (I think it was the 300L??). I've never found one for sale (not that I've looked THAT hard), as they only built them for a couple of years.
  • Jkross22 "I’m doing more for the planet by continuing to drive my vehicle than buying a new one for strictly frivolous reasons."It's not possible to repeat this too much.
  • Jeff S Got to give credit to Chrysler for putting the 300 as a rear wheel drive back on the market. This will be a future classic.
  • Lou_BC How to Fix Auto Media? Stop fixating on soft touch plastics and infotainment systems. I did quite a bit of research on my ZR2. There was no mention of the complexity of putting the transfer case into neutral. (9 step process). They didn't talk about how the exhaust brake works with tow/haul mode. No mention that the exhaust brake does not work with off-road mode. Nannies only stay turned off with the lockers engaged. Only one review mentioned the tail pipe as a vulnerability.