British Chemical Company Proceeding With 'Defender-inspired' Ride

british chemical company proceeding with 8216 defender inspired ride

Last year, we reported on how British chemical company Ineos had approached Land Rover, asking for permission to build a copy of its now-deceased Defender. Land Rover responded unequivocally, stating, “There is no way this is happening.”

Hold on, not so fast there.

Seemingly unfazed by Land Rover’s rejection, Ineos founder Jim Ratcliffe was very positive when speaking to Autocar in 2016:

“I am a great admirer of the Land Rover Defender and I think it can be upgraded to be the world’s best and most rugged off-roader.”

In a recent Autocar report, however, Ineos has seemingly changed tack. The company has now relayed a vision for a Defender-inspired vehicle, featuring a diesel, hybrid, or possibly all-electric powertrain. The current production date target is 2020, with volume projected at 15,000 units per year.

According to Ineos director Tom Crotty, the inspired new SUV will have a traditional chassis and be fairly low-tech. Crotty also explained, “[The model] will be extremely high quality and extremely reliable.” (Perhaps Ineos didn’t go quite so Defender-inspired, after all.)

Between now and the 2020 production date, Ineos needs to develop and finalize a design, as well as build a brand-new factory.

As the Jeep Wrangler proves year after year, there’s certainly a market for a rugged, simplistic off-road vehicle. Ineos plans to market the new SUV to the United States, Europe, and sub-Saharan Africa. An estimated price starting at £25,000 (just over $31,000 U.S. dollars as of writing) would seem within reach for many consumers seeking a simple vehicle for serious off road use.

Watch this space for further developments from Ineos, as it seem to have quite an uphill climb between now and 2020.

[Image: Wikimedia Commons ( CC BY-SA 3.0)]

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  • Feds Feds on Feb 16, 2017

    They should call Sergio and get the tooling for the Iveco Massif.

  • SuperCarEnthusiast SuperCarEnthusiast on Feb 26, 2017

    Land Rover planning on releasing a redesign Defender in 2019! Suppose to at the high end expensive! Same price as the Range Rover is!

  • DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
  • Car65688392 thankyou for the information
  • Car65688392 Thankyou for your valuable information
  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.