#NissanAltima

The early-to-mid 2000s wasn’t an era of great automobile design. Frankly, most automakers should be ashamed of themselves. However, among all of the Tauruses and Malibus and bloated Accords, one midsize, low-priced sedan stood out from its peers: the Nissan Altima of 2002, which propelled the former also-ran from visual dud to eye candy stud.

The Altima’s clean, dignified design made buyers stop and look, propelling sales to new heights. Even a decade-and-a-half later, it’s still a good-looking car that — rust aside — aged well. Unfortunately, rounded, forgettable styling later drained some of the model’s appeal.

As sales of all midsize cars fall, the Altima included, Nissan hopes a radical redesign can slow the descent.

In a shrinking segment increasingly dominated by two longstanding nameplates, the battle for sales supremacy is quickly resembling a U.S. election. Two main players, plus a handful of also-rans. (In Europe, this would be a very different — and probably quite confusing — affair.)

For all players in the U.S. midsize sedan market, it’s really a battle to hold on to market share, to keep sales from sliding further, as more and more customers look elsewhere for family transportation. Two Japanese offerings, the Honda Accord and Toyota Camry, loom over all other challengers. In November, one of these nameplates began putting some serious distance between it and its main competitor.

We’ve asked you before about the particular brand you’d resurrect if given the power to bring just one back from the dead. A different Question of the Day also inquired which models trumped the previous generation by bringing fresh ideas and improvements to the redesign.

Today, we follow similar lines and ask which model was killed off too soon; which vehicle deserved one more generation.

Bolstered in its fight against all-new editions of key rivals from Toyota and Honda with the standard fitment of automatic emergency braking and forward collision warning, the 2018 Nissan Altima’s price rises by only $240 compared with the outgoing model.

The base 2018 Nissan Altima 2.5 S rises a few ticks above $24K to $24,025, including destination and handling charges. The Altima continues with a 179-horsepower 2.5-liter four-cylinder linked to a continuously variable transmission.

Given the era in which we live, it’s not surprising to see a more significant price increase for the lone remaining V6 model — the sportier 3.5 SR is dead.

“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”
– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase.

I had somewhat of a unique high school experience, in the sense that it was the most after-school special, stereotypical experience possible. I went to a suburban school with just the right amount of ethnic diversity — which is to say that even the black and Hispanic and Asian kids listened to Pearl Jam and wore Ralph Lauren.

When it came to our first cars, we didn’t just go down to the local dirt lot and buy something with our savings from fast food jobs. No, we were spoiled brats who were given sensible compact to mid-sized sedans by our parents. We didn’t lust after MK II GTIs or Geo Storms — no, we sat around the lunch table in 1994 and debated the merits of the fifth-gen Honda Accord, the basic but steady Ford Taurus, and the GOAT XV10 Toyota Camry, especially the blingy “American Edition.”

As for me, I had my heart set on the recently introduced Nissan Stanza Altima.

Grits and poutine aren’t the only divisions betwixt us.

Celine Dion and two-year election campaigns aren’t the only factors that enable Europeans to tell us apart.

Catastrophic illness-induced bankruptcy and wait-time-fostering universal healthcare aren’t the only hallmarks of our unique approaches to public policy.

There are wildly divergent vehicular tastes between the United States and Canada, as well.

If your neighbor tells you they’re thinking of buying or leasing a new midsize sedan, you wouldn’t be crazy to assume that they’ve likely visited the local Toyota, Honda, and Nissan dealers.

Yet the majority of U.S. midsize car buyers do not, in fact, choose the Camry, Accord, or Altima.

Diversity wins. The dominator isn’t all-conquering.

By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.

Every year, new cars arrive in the showrooms. Some are brand new to the world, others go through evolutions and revolutions. Yet, every year, some cars are sent off to the showroom in the sky.

Well, folks, I’m sure you’ve heard the news: Nissan is cancelling the Altima Coupe. This, I believe, will affect many of us. You, for instance, might read my opening line and think: I MUST GET ONE BEFORE IT’S TOO LATE. If that’s the case, I strongly suggest visiting a Nissan dealer before supplies dry up, likely sometime in early 2015.

This year’s sales race in the mid-size segment is one of the most competitive in recent memory. 5 of the top 10 best-selling cars in America are mid-sizers, and automakers are pulling out all the stops in an effort to unseat the Toyota Camry from its standing as America’s best-selling car. But Toyota isn’t going down without a fight.

One of the bigger stories of 2013 has so far managed to escape the news cycle. I’m not exactly sure why Nissan’s announcement of significant reductions on the MSRP of new cars hasn’t gotten more coverage, but I’m also not 100 percent sure of Nissan’s motives either.

I sing the coupe eccentric;
The doors of those I love engirth me, and I endure them;
They will not let me park till I deal with them, wrestle with them;
And do not ding them, and close them with solid sound unknown by Kia Soul.

It wasn’t that long ago that I recorded my generally favorable opinion of the outgoing Nissan Altima during an impromptu trip to Nashville and parts south. That car was obsolete even as I was reviewing it, supplanted by a zoomy and flame-surfacey new sedan. As of yet, however, the corresponding new Altima coupe has only appeared in renderings and rumors. Therefore Nissan has returned the old two-door for a very limited 2013-model-year engagement. It’s available in one trim level (S), with one drivetrain (2.5 four-cylinder/CVT) and at a relatively steep price ($25,230).

As a child of the Seventies, I have a not inconsiderable attachment to the idee fixe of the mid-sized coupe. The Altima Coupe is the natural successor to the Cutlass Supremes and Monte Carlos that prowled the neighborhoods of my youth. For some time I’ve been trying, unsuccessfully, to rent a new one; that quest came to a successful conclusion when I stepped off the plane in Houston Friday night and found a 2013 Altima Coupe with just 1,400 miles in my assigned stall.

The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.