#NissanAltima

Camry or Accord?

Back in the early 90’s, most non-enthusiasts with who admired certain small cars as long-term transportation modules would wind up at a Toyota or Honda dealer. Civic, Corolla, Camry, Accord. The majority of these blase buyers would price out their Toyonda car with nary a fleeting glance toward the Nissan side of the world.

Those early-90’s Sentras may have eventually yielded a bulletproof powertrain for the developing world and a wonderful SE-R model as well. But nobody cared back then. The Stanza? Still stuck in the 80’s school of design with a 90’s price tag.

Nissan was the least loved child of the Japanese Big 3 among those who least loved cars in general. But then the market slowly changed.

The “family sedan” may not be very exciting, but without midsized sales auto makers would be in a pickle. Ponder this: the five best-selling midsized sedans in America accounted for 1.3 million of the 12.8 million vehicles sold in 2011. With numbers like that, it’s important to get your mass-market people mover right. This means competitive fuel economy, a low base price and swipe as much tech from your luxury brand as possible. Either that or just wear a Nissan badge on the front. Say what? The last generation Altima was the second best-selling car despite being long in the tooth and filled with Chrysler quality plastics. That made me ask an important question: Is the fifth-generation Altima any good, or is it selling well (now in third place thanks to the new Accord and Nissan’s model change over) just because it has a Nissan logo on the front?

A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme by a bunch of social maladroits to get rich using our personal data, and we all went back to living our lives.

Tennessee is so 2011 for the UAW. The hot new locale for foreign plant organizing campaigns is Mississippi, where the UAW is trying to organize workers at a Nissan truck plant.

The Toyota Camry and Honda Accord were once bitter rivals for the title of “America’s Best-Selling Car”. The Camry is still top dog year-to-date, but the number two spot has changed. Meanwhile, Honda’s two core products rank third and fourth.

Although Michael briefly touched on this in his review of the 2013 Altima, the 2002 Altima was a watershed vehicle in our market, albeit one that doesn’t get enough credit. Without it, there would never be a Toyota Camry with a sub 6-second 0-60 time.

Our own Michael Karesh will be testing out Nissan’s new Altima this week. This is the car that Nissan is hoping will take the Altima from its current second place slot in the mid-size segment and up to the top of the pile. In lieu of Michael’s take, there are a few factors that are worth looking at.