Mid-Size Sedan Sales Race: Camry, Accord, Altima And Fusion Dominate The Segment

Derek Kreindler
by Derek Kreindler
mid size sedan sales race camry accord altima and fusion dominate the segment

The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.

Despite leading the segment with 100,830 units sold in 2013, sales of the Camry were down 4 percent compared to 2012. Automotive News quotes Toyota’s Jim Lentz as saying that “not sure we can do much more than 400 [thousand] Camrys”, suggesting that the car may lose some market share – and possibly the title of America’s best-selling car.

While Toyota has been willing to put cash on the hood of the Camry to move units, it is facing some stiff competition. The Camry was outsold slightly by the Nissan Altima in March, while the second place Accord, with 88,427 units sold, is apparently the best selling mid-size sedan on a retail basis – if you believe Honda’s claims.

The third place Altima is down by about 10 percent versus Q1 2012 sales, with 86,952 units. Last year saw Nissan dealers aggressively pushing stock of the soon-to-be-replaced 2012 model out the door to make way for the new car. Meanwhile, the Ford Fusion has cracked the 80,000 unit mark itself, reporting a 26 percent gain over the same period.

To illustrate the gulf in sales between those four and the rest of the segment, one need only look at the numbers; the Chevrolet Malibu, with 49,179 units sold so far, is outsold by the Camry on a 2:1 basis, despite the Camry being one of the oldest cars in the segment and the Malibu being all-new. Ditto the Sonata, which is also one of the segment’s older vehicles and, according to Hyundai, limited by capacity constraints.

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  • Offbeat Oddity Offbeat Oddity on Apr 08, 2013

    I'm not surprised that the Accord could likely be number 1 in retail sales. The styling just has a certain class to it that some rivals lack, and the powertrain refinement, overall packaging, and efficiency are tough to beat for the price. The only other car in the top four I would consider is the Fusion, but the issues with the 1.6 are scaring me off, and it's heavier than it needs to be. It seems like it's among the class leaders, but I don't think it's a game changer, as it implies other competitors are far behind, which does not appear to be the case at all.

  • Doug-g Doug-g on Apr 08, 2013

    Hugh Hefner has the "Bunny Hutch" for sale in the Holmby Hills area of LA for sale. A house near the Playboy mansion where he stores his excess busty young women. (Baruth, don't try to convince us you've "buffed your Panther" there many times.)Anyway, here's a picture and, as they say on the Hemmings blog, "what do you see here"? I see many of the expected "chick cars" and none are the cars mentioned in this article. It would seem there are markets that the mid-sizers don't dominate. (God, the potential double entendres in the last sentence alone!) http://1.bp.blogspot.com/-50AWbPVksRI/UWMc2UhqklI/AAAAAAAAQkY/StFOiwU36Sg/s1600/BunnyHutch_PICS1.jpg

  • PeterPuck For years, Ford has simply reworked existing designs originating from Europe and Japanese manufacturers, not being capable of designing a decent car in the USA.What’s the last clean sheet design from the USA? The 1986 Taurus?And they still can’t manage to get things right.why is this? Are they putting all of the competent engineers and designers on the F150? Is woke diversification affecting them, as some rumours suggest? Are they rewarding incompetence?
  • Brandon What is a "city crossover"?
  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.