#Mitsubishi

Doug writes:

Ah, the 3000GT: possibly the car that’s most commonly believed not to be front-wheel drive, even though it is. That’s an accolade it shares with the 1997-2003 Audi A8, by the way. And while both cars offered all-wheel drive versions, you’d never know the 3000GT did by looking at Atlanta Craigslist.

After accumulating some $9 billion in losses, Mitsubishi Motors is bringing its financial house in order. According to Reuters, “Mitsubishi Motors is considering asking shareholders to approve plans for a 10-for-1 reverse stock split. At the same time, the company may ask shareholders to approve a capital reorganization – a change in accounting that would make it possible to resume paying dividends.”

The annual Pikes Peak International Hill Climb is quickly turning into a Nurburgring equivalent when it comes to bragging rights of electric vehicle makers. The venue is perfect for EVs: The track is 12.42 miles long, as cinch even for the most range-challenged EV. The track finishes at 14,110 ft, a height that deprives ICE-powered cars of oxygen and some 40 percent of their power. An EV just laughs at the breathless engines. I learn all those trivia today in Mitsubishi’s showroom in Tamachi, Tokyo. A descendant on Mitsubishi’s iMiev will be part of the electrified hill climb.

Pop quiz:

1. What segment sells in strong volumes in America?
2. What segment is considered poison by American consumers?
3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

Unless there’s a super-rare find that requires immediate action or it’s half-price day, I usually avoid hitting Denver junkyards when it’s snowing and/or below freezing out. Thanks to the magic of high altitude, it feels more like December than late April here… but checking the online inventory at my local self-service yard revealed a potential engine-donor for my ’41 Plymouth project. Disregard the snow, pack up the tools!

Mitsubishi HSR III from 1992

It started with a photo of a strange looking Pinto with a targa style roof and it metastasized into an encyclopedia of just about every concept car you never heard about. Part One, Acura to Chevrolet, is here. Part two, Chrysler to Ford, is here. Part three, Honda to Mercury, is here.

Mitsubishi likes three letter acronyms and alphanumerics. Behold, above, the HSR III from 1992, some kind of Eclipse concept, I think.

Mitsubishi showcased the Mirage hatchback at the 2013 New York Auto Show. The Japanese car maker will put the vehicle on sale in America, but not India – a more natural market for a subcompact hatchback.

Mitsubishi USA is looking to stave off their American extinction, with new ad spending and even – get this – new product. The only question is, what exactly can they bring?

In the last few years, a few cars have received more than their fair share of media attention. The Scion FR-S and Subaru BRZ, for example, which a few outlets have stopped just short of describing as the return of Jesus. A few others didn’t bother stopping short. There’s been a similar reaction to some of the updated Chrysler products, proving that all it takes to win over car journalists is a nip and tuck outside, a few new materials inside, and a fleet of well-equipped press cars generously loaned to anyone who asks.

There are some automotive fads that we can liken to the leather jacket; a contemporary piece of clothing that has endured the test of time to become a staple of one’s wardrobe. The Hoffmeister kink may be the best example of an aesthetic detail that’s achieved this sort of ubiquity and acceptance. On the other hand, certain things, like denim shirts for men and a certain style of empire waist tops that were once labeled “tit curtains” by an old lady friend of mine ( due to their unflattering drape on her trim figure) have faded away after a few seasons in the department stores. The automotive equivalent of these unfortunate footnotes may be the “Altezza” or clear lens tail lights that were all the rage a decade ago.

I review fairly few new cars, but when I head to the American Irony 24 Hours of LeMons race at the Autobahn Country Club in Joliet, Illinois, I feel like I need to take on a country club sort of approach. That means I need the appropriate press car for an official at the race that feels like Caddy Day at the Bushwood Country Club pool. In 2011, I tried to get Chrysler to get me an Avenger R/T, because who wouldn’t want the fallback rental-car Dodge with 283 front-drive horsepower? Instead, I got the Challenger SRT8 392, which was fun but certainly no Avenger R/T. For the 2012 American Irony race, I decided that what I needed was the nice version of Mitsubishi’s contribution to the current rental-car gene pool: the Galant SE. What I got, thanks to Mitsubishi axing the Galant (though not cold blasting it) and generally acknowledging that the Evo is the only big Mitsubishi blip left on Americans’ car-awareness radar, was this white ’13 Evolution MR. Hey, that’s what I’ve got, that’s what I’ll review.

Honda wasn’t the only Japanese auto maker debuting something at the Montreal Auto Show. Mitsubishi debuted the Canadian-spec version of the new Mirage – without giving it a name.