#Mitsubishi

We all remember the Starion, with its TURBO badging on everything from the seat belts to the door handles, but who among us can recall ever having seen the other 80s hot-rod Mitsubishi in the wild?

Letting go is hard. You can delete all traces of a former love from your life, cut contact, stop looking at old pictures, resolve to hit the gym and move on to something better, but the memories will always linger. You realize that what existed was good, but what the future holds is better… but the moments where you reflect that maybe the bliss ended too prematurely still manage to haunt you, no matter how much you occupy yourself with new thrills and diversions.

In this vivid demonstration of how steel differs from aluminum, we see how a junkyard-turbocharged Mitsubishi V6 eats one of its own pistons.

The strange looking vehicle on the right is a European-spec Mitsubishi i-MiEV, a 63 HP, 75-100 mile-range electric vehicle. The strange looking vehicle on the left is a US-spec Mitsubishi i-MiEV, specially “improved” for the US audience. USA Today puts it best, reporting

The iMiEV for the U.S. will be — surprise, surprise — bigger than the ones it sells in Japan and Europe. That’s because Americans are fatter.

In case you’d forgotten. No word on just how much bigger the i-MiEV needed to become in order to “meet the expectations of U.S. consumers,” but considering the apparent necessity of grafting on a slack-jawed underbite, one hopes the difference is noticeable on the inside. We’ll find out for sure at the LA Auto show, but in the meantime, hit the jump to find out what we hope doesn’t grow as the i-MiEV slips into something a little more American.

I say “Mitsubishi.” You think “Evo.” And not much else, except perhaps, “Are they still around?” The problem: not many people are willing and able to spend BMW money for a Mitsubishi, even if it does offer stellar performance. So Mitsubishi developed the Lancer Ralliart, with a detuned Evo engine, less sophisticated AWD system, and softer suspension. The TTAC conclusion: [url=

Toyota, king of the hybrids, won’t sell their first plug-in hybrid before 2012. But they already have their kind of a perception gap. The car will be able to go 23km (14.29 miles) on battery alone, then, the ICE engine will kick in and start making electricity. However, research shows that only a few people know about the electric-only feature. Or do they care at all?

Mitsubishi started production of the European-spec model of its i-MiEV electric vehicle Wednesday to maintain its lead over rivals in a non-existing market segment expected to grow rapidly. At the same time, Mitsu started production of the iOn, which is an i-MiEV, rebadged for PSA Peugeot Citroen.

According to The Nikkei [sub], the iOn needed “changes from the Japanese version to meet European safety standards.” Let’s hope that the Euro-spec i-MiEV received the same changes, otherwise it will be DOA.

Rumors of Mitsubishi’s demise in America are greatly exaggerated. That was the essence of Mitsubishi Motors President Osamo Masuko, in an article at AutomotiveNews [sub]. “We have never thought about withdrawing from the U.S. market, and we will not do so.” And the sales target is 200k vehicles, four times of current levels. And what is the target date for that rebound? Not stated.

What was stated by Masuko is that the current crop of duds in the lineup will have to be replaced: “I cannot speak about it too concretely, but from what we know at the moment, it is not possible to continue with the models that we have had,”. Quadrupling sales without a specific plan for new models? Sounds even more ambitious than VW’s American re-conquest.

Hyundai demands its fair share of a market that doesn’t exist. The Koreans are stepping up the development of EVs. Two days ago, Hyundai held a test drive event in the suburbs of Seoul. The invitees could drive a (blue is the new green) Hyundai BlueOn EV. The Nikkei [sub], who was invited, reports:

It’s no secret that I’m a bit doubtful about the runaway success of the all-electric vehicle. The infrastructure obstacles are just too great. There is one market where plug-ins make sense: Light delivery vehicles. Never cruise too far from the warehouse. Can be charged while van is being loaded. Lots of regenerative braking. Mitsubishi and PSA think the same. They will co-develop a compact commercial electric vehicle for the European market. Production will begin by 2012, says The Nikkei [sub].

Automotive News [sub] reports that Mitsubishi will have to give UAW workers at its Normal, Ill plant a $1.60/hr raise because it doesn’t yet know what vehicle or platform it plans to build there in the future. Mitsubishi’s 2008 contract with the UAW required the disclosure, but the Japanese automaker requested an extension which the union membership proceeded to vote down. Because the extension failed, Mitsubishi is required by the terms of its contract to raise hourly pay to $25.60/hr. The plant in question currently builds Mitsubishi Eclipse, Endeavor and Galant models, which have collectively sold 11,215 units through August of this year. And thanks to the combination of low demand for Normal-built products, and the union’s failure to extend the decision period, it seems as though Mitsubishi may just walk away from the plant.

This could be the week that separates the electric hype from the electric truth. Real EVs get in the hands of real drivers for real reviews. Our Dan Wallach drove the Tesla Roadster. Our very own Ed Niedermeyer wrote his “GM’s electric lemon” review of the Chevy Volt for the New York Times. (He didn’t really drive the thing, but the article really drove some to drink, up the wall, nuts – their choice, it’s a free country.) And Joseph B. White of the Wall Street Journal laid his hands on a real Mitsubishi i-MiEV, for a real life test drive under the grueling conditions found within the Washington Beltway.